Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. Here, I’ll explain all …Read: "What is cornerstone content?"
Content SEO archives
SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner …Read: "Ask Yoast case study: SEO of a mom blog"
Doing your internal linking well has quite a few SEO benefits. Connecting related posts with each other lets Google know that you’ve created content on various aspects of a certain topic. This can make you a stronger candidate to rank for that topic. But, can internal links also be detrimental to your site? Is it possible to create too many internal links, …Read: "Ask Yoast: Too many links in navigation menu?"
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming …Read: "Contact page examples: What makes a great contact page?"
Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? …Read: "How to optimize a blog post?"
If you own a blog for a long time, it could be that some of your old blog posts need to be updated or optimized. Every once in a while, you should go through your archive to check that. When you go through your archive pages, you might see posts with low-quality content that you don’t …Read: "Ask Yoast: Noindex posts that need an update?"
Two weeks ago Google’s Gary Illyes tweeted that you should read your text out loud. If it doesn’t read nicely or sounds strange, it probably won’t rank either. Of course, a discussion followed. Some SEOs are reluctant to believe him, because in some cases keyword stuffing still seems to pay off. For relatively small languages …Read: "Does readability rank?"
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …Read: "Local ranking factors that help your local business’ SEO"
If you own a blog, you have to deal with the opinions, questions, and feedback from your blog’s visitors. Mostly you receive comments related to your post, but sometimes you might receive off-topic comments. How do you respond properly? And, more importantly, do off-topic comments on your blog post hurt your SEO? In this Ask Yoast, we’ll …Read: "Ask Yoast: Do off-topic comments hurt SEO?"
If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate …Read: "Ask Yoast: Duplicate content issues on my shop?"
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