Content SEO archives

The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans - 2 Comments

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily …

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xml sitemaps do you need them

How to start your keyword research: a case study

12 January 2017 by Marieke van de Rakt - 18 Comments

If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words …

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Ask Yoast: Importance of keyword strategy

9 January 2017 by Joost de Valk - 3 Comments

Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword …

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SEO basics: What is content marketing?

19 December 2016 by Marieke van de Rakt - 8 Comments

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of …

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what is content marketing

Ask Yoast: Change URLs when relaunching website?

16 December 2016 by Joost de Valk - 4 Comments

Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process you might face the question if you should change or keep your URLs. …

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Why you should NOT write clickbait headlines

15 December 2016 by Marieke van de Rakt - 4 Comments

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not …

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clickbait headlines don't work

Why you should use Yoast internal linking

14 December 2016 by Marieke van de Rakt - 6 Comments

Yesterday we released our new internal linking tool in Yoast SEO Premium. The internal linking tool will help you to link to related content. It will find related posts for you, and it will become much easier to link from your post to these related articles. Using our tool systematically will help you improve the structure …

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Why is site structure important?

8 December 2016 by Marieke van de Rakt - 7 Comments

Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google …

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site structure for SEO

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