Content SEO archives

Improve your small business SEO today

9 September 2016 by Michiel Heijmans » - 2 Comments

Small business tips

Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can »

Categories: Content SEO, Social Media, User eXperience (UX)
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The snippet preview: what it means and how to use it

8 September 2016 by Joost de Valk »

make your site stand out in search results

To get more clicks from the search results, you want to optimize what your site will look like when shown in the search results. A single result in a set of search results is called a snippet. The Yoast SEO plugin has a snippet preview, a simulation of what your post will look like in those »

Category: Content SEO
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5 tips to find inspiration for your blog

6 September 2016 by Marieke van de Rakt »

get inspiration for your blog

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write those blog posts »

Category: Content SEO
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How to create the right meta description

30 August 2016 by Michiel Heijmans »

How to create the right meta description

The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO. What does a meta description do? The meta »

Category: Content SEO
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To blog or not to blog?

16 August 2016 by Marieke van de Rakt » - 19 Comments

blogging

To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you »

Category: Content SEO
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Ask Yoast: Fix website or start new one

11 August 2016 by Joost de Valk » - 7 Comments

Ask Yoast AMP for small business owners

Imagine owning a website with a lot of outdated content. What to do? Should you try to fix the old website? Or would it be better to start all over again with a brand new website? In this Ask Yoast we’ll dive into this frequent dilemma. We’ll do so by discussing the following question, sent to us »

Category: Content SEO
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5 blogging tips for your online shop

9 August 2016 by Marieke van de Rakt » - 3 Comments

Blogging tips for web shops

A blog is a great marketing tool for online shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for online shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? »

Categories: Content SEO, eCommerce
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Blog post checklist

4 August 2016 by Marieke van de Rakt » - 12 Comments

Blog post checklist

What do you need to write that awesome blog post? What steps do you need to take? Use this blog post checklist to make sure you’ve got everything covered: 1. Do your keyword research You want your blog post to rank in the search engines. Make sure you write your blog post on a topic »

Categories: Content SEO, WordPress
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Blog post planning

Blog post planning

Maintaining a blog takes more than just writing a bunch of blog posts. You should develop a strategy and planning for your content (especially if you are writing with multiple authors). Also, you should interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give »

Categories: Content SEO, WordPress
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Blog or vlog?

blog or vlog

Making short video blogs (vlogs) can be a great way to attract new audiences and to entertain or surprise your current audience. It could make the blog on your website livelier. But is it always a good idea? And what does vlogging mean for the SEO of your website? How do you decide whether to »

Category: Content SEO
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