Content SEO archives

Link building: what not to do?

2 November 2015 by Marieke van de Rakt » - 18 Comments

link building don'ts

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT »

Category: Content SEO
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Weekly SEO Recap: RankBrain and Archive Search

30 October 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming »

Category: Content SEO
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Yoast vlog: green bullets for our posts?

27 October 2015 by Joost de Valk » - 7 Comments

When optimizing your site, you’re likely to run into the same issues as we do, when optimizing yoast.com. That’s why we decided to show you how we deal with some challenges of our own in our new series How does Yoast do it? We love to share our insights and hopefully make your lives easier as well! In this first video we’ll show how we deal »

Category: Content SEO
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Weekly SEO Recap: AJAX crawling and Panda

16 October 2015 by Joost de Valk »

Joost's Weekly SEO Recap

After this week’s launch of our first Basic SEO training, it’s now time to sit back and relax. For about two minutes. The next milestone is our upcoming Yoast SEO release which we’ve determined, because of the sheer amount of new features in it, will be called Yoast SEO 3.0. Luckily, the search engines took it »

Categories: Content SEO, Technical SEO
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Weekly SEO Recap: Google app indexing & rel=author

2 October 2015 by Joost de Valk » - 1 Comment

Joost's Weekly SEO Recap

At Yoast, we’ve been ridiculously busy getting ready for all the product launches we’ve got coming up, like our new eBook and our upcoming Basic SEO training course. Luckily, we also still have time to look at the news because Google has been rather busy and there was other stuff to tell too, regarding new Apple releases. »

Categories: Content SEO, Technical SEO
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Ask Yoast: do I need to optimize all of my product pages?

30 September 2015 by Joost de Valk » - 5 Comments

Ask Yoast AMP for small business owners

In the series ‘Ask Yoast’ we answer your SEO related question. Submit your question by sending an email to ask@yoast.com and you might get a personal answer on video! Today’s SEO question comes from Gude Hudson-Gool from Kent. She is wondering: “In my online shop, should I aim to get the SEO ‘green light’ on each individual »

Category: Content SEO
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Blog SEO: make people stay and read your post

29 September 2015 by Marieke van de Rakt » - 9 Comments

When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five »

Category: Content SEO
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Ask Yoast: how to handle blog posts that will expire?

24 September 2015 by Joost de Valk »

Ask Yoast AMP for small business owners

Two weeks ago we asked you to post your SEO question for Yoast on our Facebook page. We loved to see the questions coming in! We’ve chosen (what we considered) the best ones and in the weeks to come we’ll provide you with answers to the selected questions. The first question that got selected comes from Chris: “How »

Category: Content SEO
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Blog SEO: befriend the long tail!

16 September 2015 by Marieke van de Rakt » - 19 Comments

Focusing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you gradually to get more traffic and to be found by new and motivated audiences. In this second post about blog SEO (read my first »

Category: Content SEO
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Weekly SEO Recap: Panda U-Turns and new Bing tools

11 September 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

New iPhones! Search news? Oh right… So… About that search news. Panda’s making U-turns, Yandex penalizing sites for selling links, Bing offering new keyword tools and more! What happened to Panda? Google announced a Panda 4.2 update that’d “very slowly” roll out a while back, we covered that. It seems as though, according to this post by »

Category: Content SEO
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