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Online shops and duplicate content

Ask Yoast: Online shops and duplicate content

November 09th, 2015 – 4 Comments

Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video!

Today’s question comes from Kathy. She’d like to know:

“How do you handle duplicate content if you sell products on multiple channels (eBay, Etsy etc). Do descriptions need to vary greatly?”

Can’t view the video?

Read Joost’s answer below:

“The honest answer, and you’re not going to like this, is: yes. You cannot simply copy those descriptions to 3 or 4 different platforms and expect those to do anything in the search results for you. If you’re optimizing your Etsy pages, your eBay pages etc, then you really should write unique descriptions for each and every platform that you sell this product on. Even if the product is the same product. So if you want all of these pages to rank in the search results, you’ll actually have to write specific descriptions for each platform, even though it’s the same product. It’s a lot of work, but that’s what it takes. Good luck!”

4 Responses to Ask Yoast: Online shops and duplicate content

  1. Marketing online barcelona
    By Marketing online barcelona on 21 November, 2015

    Google Panda are the most important update for content!

  2. Ann Castro
    By Ann Castro on 16 November, 2015

    Thanks for this answer. However, can’t i simply write a detailed description for each of my product and use it everywhere. Usually the specification will not change so i guess it will not be a problem. I have seen this for many e-commerce websites.

    • Joost de Valk
      By Joost de Valk on 16 November, 2015

      Well you could do that, but then Google will only show one of them in the results.

  3. Stephan ten Kate
    By Stephan ten Kate on 12 November, 2015

    Thanks for your answer Joost.

    A related (technical) question regarding the duplicate webshop content . A lot of webshops (e.g. Magento) use product feeds to distribute their content to other channels (eBay, Etsy etc.).

    So 1 feed and as an effect: duplicate content on these channels. Have you already implemented a technical solution where you avoid duplicate content, while still using product feeds?


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