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Ask Yoast: The importance of keyword strategy

Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword strategy and keyword research are the most important elements of your SEO strategy.

In this Ask Yoast, we’ll answer a question from Jill Nadeau from Boston, US. She asked:

“Is keyword strategy still a thing?”

Check out the video or read the answer below!

Is keyword strategy still a thing?

“If keyword strategy is still a thing, is kind of an open-ended question. Yes, keyword strategy is still a thing. Actually keyword research and keyword strategy are still the most important parts of SEO. If you don’t get that right, if you don’t get right what you’re optimizing for, then you really shouldn’t look at anything else, because why are you even optimizing?

You’re probably asking, because Google says they think more about topics and all these things. That doesn’t mean that people don’t still search for keywords. So, even though you have to think about broader topics and keyword research has become slightly harder – because you have to think about a topic better – you really, really, really need to do your keyword research well and keep doing it as you keep on optimizing your site. Because otherwise you will be optimizing for nothing, which is a shame.

Good luck!”

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3 Responses to Ask Yoast: Importance of keyword strategy

  1. Val T
    Val T  • 2 years ago

    You hit the nail on the coffin. You must know exactly what you are optimizing for.

  2. Anil Agarwal
    Anil Agarwal  • 2 years ago

    Keyword research and keyword strategy both are a whole different things.

    They play a crucial role in getting better at SEO. If you are not considering them seriously, you are digging a hole for yourself.

    Make sure to target long tail keywords if you want to get better search rankings even for a new site.

    Also focus on having a detailed keyword strategy by analyzing your competition and understanding your audience. That way you can rock SEO in 2017 and beyond!

  3. Jakob
    Jakob  • 2 years ago

    What a great question! I’m starting my own blog and it is so hard to find great information about seo. I have read many different things about keyword strategy online and unfortunately a lot of people are saying that keyword strategy is no longer an important thing to do. Thanks for confirming that keyword strategy still is a thing!