Rankings that make sense

We’ve written about rankings here before, for instance: how to track them with Google Analytics, part I and part II and even why they are worthless (the latter post by Eduard, who has, starting december 1st, joined us at OrangeValley!!), on top of that, I was using this rank tracker all the time! But today, [...]

Track SEO rankings with Google Analytics

Some months ago I created a Google Analytics filter that enables you to track your Google rankings. I blogged about it on my own Dutch analytics blog and saw there was more interest in it then usual. Joost walked by and offered me to do a guest post on this subject. So here he goes: [...]

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Categories: Analytics, SEO

Measuring SEO: why rankings are worthless

While Joost is enjoying his well deserved honeymoon, he asked me to do a post as guest blogger. “As long as it’s anything about search”, he said. Alright, that’s not so hard :) I thought I’d dive into the discussion of search engine rankings and what the value is in SEO. To match the style [...]

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Categories: SEO

W3C Validation: why you should care, and why not

Every once in a while I get an email about W3C validation. The people emailing me either point me at the fact that my own site doesn’t validate correctly (thank Facebook for most of that), or they ask me whether I think W3C Validation is important. Most of them ask even more specifically: whether I [...]

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Categories: SEO

hreview and hproduct in Magento

Today I gave a presentation at Meet Magento in the Netherlands, talking about SEO for Magento. Up until this point, all articles about that subject here on Yoast have been written by my colleague Joachim Houtman. Last week though, I started playing with Magento myself, in preparation for this presentation today, and I’ve added some [...]

Site Speed is now a Ranking Factor

Just wanted to jot down a quick blog post with my thoughts about two blog posts about speed. Matt Cutts has been writing both on his own blog and on the official Google Webmaster Central Blog to tell everyone what we knew was coming: site speed is now an official ranking factor. Now I want [...]

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Categories: SEO

DirJournal: a directory still worth submitting to

Back in the “old” days, we used to submit our sites to a couple hundred directories, and they’d rank like “instantly”. Those days are long gone, and with it most of the crappy directories that we used. Some directories survived though, and of them, Directory Journal, has asked me to do a sponsored review of [...]

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Categories: SEO

Track SEO rankings and Sitelinks with Google Analytics II

Earlier this year I did a guest post on this site to show you how to track your SEO rankings with Google Analytics. It was quite some news for a lot of people, just take a look at the 300+ comments. And now it’s time for the follow-up. Google’s new technology Since a while Google [...]

New SEO reports for Google Analytics

In this article I’ll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn’t possible in Google Analytics to get good SEO related reports. The reports I did get were [...]

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Categories: Analytics, SEO

Nominated for a SEMMY (or two)!

It’s always great when people recognize the value of the content you work hard to produce. Whether that is by email, donation or otherwise. To be nominated for a SEMMY is more than great though, it’s insanely cool! From their about page: “The SEMMYS are an annual awards event honoring the great content produced across [...]

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Categories: SEO