Conversion rate optimization is now more of an exact science thanks to Google’s adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.

I’ve been awfully busy the last few days, but still a few interesting things came flying by: My buddies at Conversion Rate Experts released an article on their blog today which really rocks: Understanding your visitors. Bloglines apparently fixed their “Crawler problem”, according to their news page, and that boosted the RSS readership for this [...]

As you know I’ve recently started working at OrangeValley, for which we’ve just launched the new site (Dutch, english full version coming soon). As a young and very enthusiastic company, we can be very honest about it: we’ve got room for clients. “Us” is a group of highly experienced web marketing consultants. Some of you, [...]

The next session for today is by Tony Pybuss and a bit of talk by Jason Duke who are talking about knowing your customer’s values, and how you can use that info in search and conversion optimization. Tony is teaching marketing here, and it’s great,

I’m now in the session of my good friends Karl and Ben from Conversion-Rate-Experts, whom I met beginning of this year at Dave’s SEOdays. They talk about multivariate testing, and I have seen the presentation before, but these guys are still amazing! I was talking to Ben earlier and he said “we have actually never [...]

Today I gave a presentation at Meet Magento in the Netherlands, talking about SEO for Magento. Up until this point, all articles about that subject here on Yoast have been written by my colleague Joachim Houtman. Last week though, I started playing with Magento myself, in preparation for this presentation today, and I’ve added some [...]

In his previous post here on Yoast, Frederick explained why you should use Microformats to increase the CTR from Google. In the comments of that post, people were asking if there are plugins to easily implement this in your theme. While those are probably a bit hard to do, I though it would be good [...]

Another guest post by my Onetomarket colleague Erik-Jan Bulthuis: In the first part of this series about B2B SEO, we spoke about an online strategy for B2B websites. We named some differences between B2B and B2C websites. We also determined the kind of content a B2B website needs. This article dives deeper into the content [...]

I’m pretty excited about conversion rate optimization, and all of that got started by two gentlemen who’ve become very good friends of mine: Ben Jesson and Karl Blanks. These two guys introduced me to the concept of conversion rate optimization in the beginning of 2007 at Dave Naylor’s SEOdays. Their “handle” online is Conversion Rate [...]