7 ways to Increase Sales by creating Trust
The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain [...]
Google & Microformats: Drive More Traffic
Conversion rate optimization is now more of an exact science thanks to Google’s adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.
Useful Link Roundup
I’ve been awfully busy the last few days, but still a few interesting things came flying by: My buddies at Conversion Rate Experts released an article on their blog today which really rocks: Understanding your visitors. Bloglines apparently fixed their “Crawler problem”, according to their news page, and that boosted the RSS readership for this [...]
More conversions on a lower budget
As you know I’ve recently started working at OrangeValley, for which we’ve just launched the new site (Dutch, english full version coming soon). As a young and very enthusiastic company, we can be very honest about it: we’ve got room for clients. “Us” is a group of highly experienced web marketing consultants. Some of you, [...]
Know your customer!
The next session for today is by Tony Pybuss and a bit of talk by Jason Duke who are talking about knowing your customer’s values, and how you can use that info in search and conversion optimization. Tony is teaching marketing here, and it’s great,
Conversion Rate Experts!
I’m now in the session of my good friends Karl and Ben from Conversion-Rate-Experts, whom I met beginning of this year at Dave’s SEOdays. They talk about multivariate testing, and I have seen the presentation before, but these guys are still amazing! I was talking to Ben earlier and he said “we have actually never [...]
Presentations from SAScon
This thursday and friday was the time for SAScon in Manchester, where I gave 3 formal presentations, I’ve embedded them here (using an updated SlideShare plugin, more on that in the next post): Feeds & Microformats This panel, together with Richard Baxter of SEOgadget and James Lowery of Latitude, contained some great discussion on how [...]
Website Review
Get a review of your site’s Usability, SEO, Speed & Conversion! You may have already made a stab at improving your website’s ranking and conversion. It’s a lot of work and effort. And it rarely sees the results you hoped for. You need someone who can tell you what you’ve missed. Someone who can help [...]
hreview and hproduct in Magento
Today I gave a presentation at Meet Magento in the Netherlands, talking about SEO for Magento. Up until this point, all articles about that subject here on Yoast have been written by my colleague Joachim Houtman. Last week though, I started playing with Magento myself, in preparation for this presentation today, and I’ve added some [...]
Implementing hreview in your WordPress theme
In his previous post here on Yoast, Frederick explained why you should use Microformats to get Rich Snippets showing for your site and increase the CTR from Google. In the comments of that post, people were asking if there are plugins to easily implement this in your theme. While those are probably a bit hard [...]
