Over-Optimization vs Optimization
So Matt said something at SXSW last week about Google introducing a filter / penalty / change. As my inbox is already overflowing with emails from people asking whether they should stop optimizing their site and/or using my plugin, I thought I’d do a quick post. What Matt said was vague at best but he said one thing that leaves little room for speculation:
All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site.
So, Google wants to do something about over-optimization. That’s not saying they want to do something about SEO. As Matt said on that same panel one more time, they have nothing against SEO, they have something against spamming.
So, if you write texts with a keyword density of 25%, you maybe should be worried. If you install an SEO plugin that helps you write more search engine friendly content (and even warns you when it thinks the keyword density is too high) and optimizes most of the technicalities for you, there’s nothing to worry about. Several Googlers use my plugin, do you really think they’d do that if they considered it over-optimization?
Now, stop over-analyzing everything Matt says and get back to work, building good websites for users.