If you’re into optimizing websites like we are, you’ll find that usability and conversion often go hand in hand, which is why we pushed it into one category. A better experience means more sales, in at least 95% of cases, and we strive to help you get both!
Over the last 3 years, we’ve sold & delivered 500 website reviews, selling our 500th today. I’m incredibly proud of this and wanted to share some of our learnings in this post, as well as announce some changes. Some stats on our website reviews I started doing these website reviews in 2010, finishing 42 of…
I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to…
One thing we often recommend in our site analyses, is the use of introductory content on a homepage. We get quite a lot response on that, with people being unclear how to do that. “Where should I put that content?” or “How long should that content be?” or the one I dislike the most: “I…
The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain…
The case for a clear Call to Action on your homepage It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. Clutter: To make disorderly or hard to use by filling or covering with objects The need…
I’ve made a pretty drastic change this morning in a manner that I normally do not do. I usually only raise my rates and never lower them. However, I’ve significantly lowered the rates of my website review this morning, going from €750 to €495. Why I made this change? Simple: I wanted the site analysis,…
I like sharing links on Twitter, I’ve been trying to find a good way of doing that without overloading people, and think I’ve found the solution in Buffer App, which allows me to buffer my tweets. As a result of that, I’m tweeting a lot more links. What I find though, is that I’m reading…
This is a sponsored review. With more daily deals sites than you can shake a stick at, one has to come up with some pretty good stuff if I’m not going to be bored as hell and click away immediately, even when they order a sponsored review. I’m pretty darn busy and daily deals sites only cause…
This thursday and friday was the time for SAScon in Manchester, where I gave 3 formal presentations, I’ve embedded them here (using an updated SlideShare plugin, more on that in the next post): Feeds & Microformats This panel, together with Richard Baxter of SEOgadget and James Lowery of Latitude, contained some great discussion on how…
Yesterday I gave a presentation about Content Marketing & SEO at the Fusion Marketing Experience conference in Brussels. It was more of a high level presentation than the technical kind of presentation some of you might be used too, but I thought it would still be worth while to share here. Also, below that, some…
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