7 ways to Increase Sales by creating Trust
The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain [...]
Where do you want me to click?
The case for a clear Call to Action on your homepage It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. Clutter: To make disorderly or hard to use by filling or covering with objects The need [...]
Lowering the Price for Site Analyses
I’ve made a pretty drastic change this morning in a manner that I normally do not do. I usually only raise my rates and never lower them. However, I’ve significantly lowered the rates of my website review this morning, going from €750 to €495. Why I made this change? Simple: I wanted the site analysis, [...]
Are ads preventing your posts from being shared?
I like sharing links on Twitter, I’ve been trying to find a good way of doing that without overloading people, and think I’ve found the solution in Buffer App, which allows me to buffer my tweets. As a result of that, I’m tweeting a lot more links. What I find though, is that I’m reading [...]
Daily deals site for web professionals – Mighty Deals
This is a sponsored review. With more daily deals sites than you can shake a stick at, one has to come up with some pretty good stuff if I’m not going to be bored as hell and click away immediately, even when they order a sponsored review. I’m pretty darn busy and daily deals sites only cause [...]
Presentations from SAScon
This thursday and friday was the time for SAScon in Manchester, where I gave 3 formal presentations, I’ve embedded them here (using an updated SlideShare plugin, more on that in the next post): Feeds & Microformats This panel, together with Richard Baxter of SEOgadget and James Lowery of Latitude, contained some great discussion on how [...]
Fusion Marketing Experience in Brussels
Yesterday I gave a presentation about Content Marketing & SEO at the Fusion Marketing Experience conference in Brussels. It was more of a high level presentation than the technical kind of presentation some of you might be used too, but I thought it would still be worth while to share here. Also, below that, some [...]
The magical wand to better web design performance
James Chartrand – a friend of mine who does small business web design- and myself were having a chat today about a mutual acquaintance of ours. We were both “done” with him because his site sucks and he keeps complaining he’s getting no clients. The literal quote he gave is the beginning of a guest [...]
Doug Richard’s mentoring club
I’m currently at Made in 48 hours lecturing a few hundred people about effective search engine marketing and search engine optimization. The event has been set up by Doug Richard, known to people in the UK as a former Dragon from Dragon’s Den and a serial entrepreneur, VC and teacher of small business and startups. Doug has [...]
Just because I suck at PPC doesn’t mean you have to!
I’ll openly admit to not liking PPC. I’ll even go as far as saying that, while I do understand its uses, I loathe, yes, hate it. The fact of the matter is that the part of SEO I like and excel at is the technical side of things, and the structure side. The keywords? I [...]
