User eXperience (UX)

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more. Read all about improving your site’s usability here.

Must read articles about User eXperience (UX)

Avoid these site structure mistakes!

site structure mistakes

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. Setting up a decent site structure is rather hard. Maintaining a solid site structure if your site is growing is even harder. Mistakes are easily made. In this post, I will share 5 common site structure mistakes »

Categories: Content SEO, User eXperience (UX)
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Ask Yoast case study: SEO of a photographer’s site

13 June 2017 by Meike Hendriks » - 15 Comments

Ask Yoast Case study

Writing about SEO is easier than implementing best practices on a website yourself. Every site is different and every type of site presents its own challenge. We know that, and that’s why we started our Yoast Case studies, in which we scrutinize an existing site and give the owner practical advice on how to optimize it. In this third case study: »

Categories: Content SEO, User eXperience (UX)
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Ask Yoast: Not much above the fold in Twenty Seventeen?

2 June 2017 by Joost de Valk » - 4 Comments

Ask Yoast: multiple extensions of a domain

“Above the fold” is a term originating from newspaper and tabloid design. It refers to the upper half of the paper that shows the most important news and photos of the newspaper. In web design “above the fold” means the part that you can see without scrolling down the page. Guidelines often state that your most »

Category: User eXperience (UX)
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Five annoying contact page mistakes

30 May 2017 by Michiel Heijmans » - 44 Comments

contact page mistakes

If your business website’s goal is to get in touch with (potential) customers, you should avoid a number of contact page mistakes. Here, we’ll mention the mistakes we find most annoying. And we’re not unique in that. In my previous post about contact pages, I already mentioned that the right content on this page can improve both »

Category: User eXperience (UX)
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Interview with Karl Gilis, AGConsult – YoastCon speaker

interview karl gilis

We’re thrilled to announce that CRO expert Karl Gilis will be speaking at YoastCon on November 2! Karl Gilis from AGConsult is one of the most influential usability and conversion optimization specialists in the world, and our personal go-to-guy if we need advice on these matters for Yoast.com. We’ve asked him 5 questions, or actually 6, to »

Categories: Announcements, User eXperience (UX)
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Block your site’s search result pages

10 May 2017 by Michiel Heijmans » - 14 Comments

block internal search pages

Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal »

Categories: Technical SEO, User eXperience (UX)
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Internal search for online shops: an essential asset

19 April 2017 by Michiel Heijmans » - 2 Comments

Internal Search webshops

Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to »

Categories: eCommerce, User eXperience (UX)
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Ask Yoast case study: SEO of a mom blog

seo of an online shop

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner »

Categories: Content SEO, User eXperience (UX)
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Contributing to WordPress as a designer

5 April 2017 by Tim Hengeveld » - 6 Comments

WordCamp London WordPress design

A few weeks ago, I went to my first proper WordCamp, in London. I went as a designer, and I wasn’t expecting to learn very much, but spoiler warning: I was wrong. In this post, I will explain why going to a WordCamp is worthwhile as a designer, why WordPress needs more designers, and how designers »

Categories: User eXperience (UX), WordPress
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Page speed as a ranking factor: what you need to know

4 April 2017 by Edwin Toonen » - 33 Comments

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. For years, we’ve been bombarded by »

Categories: Technical SEO, User eXperience (UX)
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