Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

If you want to dive a bit deeper into technical SEO you should definitely check out our Technical SEO 1 training!

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with Usability to create awesome websites.

Must read articles about Technical SEO

Mobile SEO: the ultimate guide

20 July 2017 by Edwin Toonen » - 23 Comments

We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning. It is also the last thing they check before they go to sleep. People use it for everything. It’s huge. Mobile has changed our lives. It has also changed »

Categories: Technical SEO, User eXperience (UX)
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Which redirect should I use?

19 July 2017 by Edwin Toonen » - 5 Comments

which redirect - delete a page

As an SEO or site owner, you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you are going to have to redirect your URLs. You have to tell search engine robots that there has been a change in your URLs and that »

Category: Technical SEO
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Ask Yoast Case study: SEO for architects

13 July 2017 by Meike Hendriks » - 9 Comments

seo for architects

Moving your website to HTTPS / SSL: tips & tricks

12 July 2017 by Jimmy Comack » - 25 Comments

moving your website to HTTPS

In 2014, we decided to switch over to the (now) commonly-used HTTPS to encrypt sensitive data that’s being sent across our website. This post describes some useful tips based on our own experiences that might come in handy if you’re considering switching.  A little backstory Back in 2014 HTTPS became a hot-topic after the Heartbleed »

Category: Technical SEO
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SEO for a new website: the very first things to do

seo for a new website - first things to do

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. »

Categories: Content SEO, Technical SEO
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Adding JSON-LD structured data with Google Tag Manager

JSON-LD for your website

You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how »

Category: Technical SEO
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New online SEO training: Structured data

structured data training

If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to »

Categories: Announcements, Technical SEO
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SEO basics: What are rich snippets?

Rich snippets

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get »

Categories: SEO basics, Technical SEO
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Ask Yoast: Use a 302 or 307 redirect?

26 June 2017 by Joost de Valk » - 1 Comment

302 or 307 redirect

Redirects serve multiple purposes. For every occasion there’s a specific redirect that works best. Some redirects seem quite similar though, for instance, the 302 or 307 redirect. You can both use them to temporarily point users to another URL. So we’re not surprised some people wonder what’s the exact difference. Let’s clarify this here! WordPress »

Category: Technical SEO
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Coming soon: Structured data training!

structured data training

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? This Thursday, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this »

Categories: Announcements, Technical SEO
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