SEO, the acronym for Search Engine Optimization, is my job and my hobby. I write a LOT about SEO, mainly talking about WordPress SEO, linkbuilding and linkbaiting. SEO is a rapidly growing business on the internet, which shows by the amount of people writing about it. My SEO posts here will mostly be technical in nature, and talk about optimizing specific platforms.
Back in September last year Google announced a new form of rich snippets: those with jump to links in them. They themselves used the example for this trans fat search result:
Now I hadn't paid too much attention to this new feature until we started testing a new search traffic monitoring tool we've built at OrangeValley, [...]
Conversion rate optimization is now more of an exact science thanks to Google's adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.
Back in the "old" days, we used to submit our sites to a couple hundred directories, and they'd rank like "instantly". Those days are long gone, and with it most of the crappy directories that we used. Some directories survived though, and of them, Directory Journal, has asked me to do a sponsored review of [...]
It keeps amazing me that I keep seeing people use robots.txt files to prevent sites from being indexed and thus showing up in the search engines. You know why it keeps amazing me? Because robots.txt doesn't actually do the latter, even though it does prevent your site from being indexed.
Let's go through some terms here:
Indexed [...]
We've written about rankings here before, for instance: how to track them with Google Analytics, part I and part II and even why they are worthless (the latter post by Eduard, who has, starting december 1st, joined us at OrangeValley!!), on top of that, I was using this rank tracker all the time!
But today, I [...]
I recently gave a presentation at WordCamp NL, and that presentation was fully recorded, you can view it here:
Hope you enjoy it!
Think Visibility by sk8geek
So I'm starting to wake up from Think Visibility, after flying back yesterday to dive straight into a family party. I can honestly say it was very cool, my presentation went quite well I think, judging by the average of the reactions. Julian's presentation after mine was very interesting as it was [...]
Julian Sambles from the Telegraph is up on stage here talking about Newspaper SEO. I've had a bit of email conversation with Julian before when he wrote an article in the Telegraph about the Queen's new website, and I know that he knows his stuff.
Hearing him talk about how they're optimizing the Telegraph, and how [...]
I've been frustrated for ages with how WordPress deals with user profile fields. There's a "default" set of contact fields, which has always looked random to me: AIM, Yahoo IM and Jabber / Google Talk. A while back I got frustrated enough to have a look at how this is actually dealt with in the [...]
Earlier this year I did a guest post on this site to show you how to track your SEO rankings with Google Analytics. It was quite some news for a lot of people, just take a look at the 300+ comments. And now it's time for the follow-up.
Google's new technology
Since a while Google is testing [...]
