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SEO, the acronym for Search Engine Optimization, is my job and my hobby. I write a LOT about SEO, mainly talking about WordPress SEO, link building and on-site SEO. SEO is a rapidly growing business on the internet, which shows by the amount of people writing about it. My SEO posts here will mostly be technical in nature, and talk about optimizing specific platforms like WordPress and Magento.
Search & Social – you can’t get the cream out of the coffee
Yesterday, Google launched “Search plus your World”, intermixing search and social and providing even more “personalized” results. There’s a lot of outcry about some parts of this, with people saying they don’t want “personalized” results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing. [...]
GoDaddy’s spammy link building techniques
Over the last few months, I’ve seen GoDaddy rise up in the rankings for a lot of hosting related terms. At first I suspected they were finally using their very strong domain in a smart way, but then I noticed they ranked for terms I know you can’t rank for without a lot of external links, no [...]
Rich Snippets showing up everywhere
Google seems to have taken out the whitelisting process for several types rich snippets, most importantly the review and review-aggregate types. In the process they have also made some changes to how combined author / rich snippets are shown. Let me run you through what I’ve seen over the last few days. Review snippets for [...]
Using Cornerstone Content to make your Site Rank
The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is [...]
Questions and Answers – Google+ edition
In honor of the new Yoast Google+ page, I’ve taken questions there which I’ll answer here, so everyone can benefit. Do you think the increased number of metatags released by Google are good for webmasters and the web, or just making things more complicated for the amateur so only those that can afford SEO consultancy [...]
SEO Ranking Data: Tracking Passively and Actively
People ask me at times whether I talk about SEO ranking data with my clients and/or monitor it for them. In almost all cases I do monitor it, in some cases, we talk about them, in a lot of cases we don’t, as it’s just not that reliable of a metric. On the other hand, with [...]
Questions and Answers
Last sunday evening I started taking questions on my Facebook page, and I promised to answer them in a blog post here, so here we go: If I have just made changes to my WP site, does it help to toggle the cache plugin? Absolutely. My SEO plugin force refreshes the cache because otherwise people [...]
Google & Privacy…
Google announced some changes today, in that they’ll enable SSL for all logged in users because of “privacy concerns”. I think that reason is bull, and wrote a guest post about it on SEObook.
rel=”next” & rel=”prev” for paginated archives
Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel=”next” and rel=”prev”, both part of HTML4 and HTML5, to recognize archives and paged articles. Just yesterday I was having a discussion with Nathan Rice, on of the developers of Genesis over how one should deal [...]
rel=”author” and rel=”me” in WP and other platforms
The recent changes from Google and my post about it regarding the highlighting of authors in search caused quite a few questions. People have been asking me how to do specific things and how to make certain elements contain rel=”author” or rel=”me”. Instead of replying to each of those emails and comments I decided to write one [...]
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