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SEO, the acronym for Search Engine Optimization, is my job and my hobby. I write a LOT about SEO, mainly talking about WordPress SEO, link building and on-site SEO. SEO is a rapidly growing business on the internet, which shows by the amount of people writing about it. My SEO posts here will mostly be technical in nature, and talk about optimizing specific platforms like WordPress and Magento.
Link Building Tips that Work
You might recall that I’ve written a Link Building 101 article not so long ago. Since then, I’ve had quite a few people asking me for link building tips, advice, tricks, etc. I’ll tell you now: I’m not the one to ask. I have ideas about it, of course, but my methods don’t work for [...]
XML Sitemap PHP script
Recently, while working on the site for my father in law (in Dutch), I wanted to create an XML sitemap for the many publications on his site, that are downloadable PDF’s. I regularly add PDF’s to his site too, and since I’m a tad bit lazy I don’t want to keep updating the XML sitemap. So [...]
Meta Keywords: why I don’t use them
There is one question about SEO which seems to be coming up time and time again, so let me answer it now and be done with it. Meta Keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input field in my WordPress [...]
Archive SEO: archive by topic, not by date
It seems I run into a (WordPress) blog every day that has a full date archive. You’ll know what I mean, a list of links, with one link for every month in the last 3, 4, X years that they published a post in. My buddy Avinash has one (sorry Avinash for using you as [...]
GeoSurf Review – I love it.
This is a sponsored review. GeoSurf is one of those products that promises to do something and then does it so well that it surprises you. Fast, reliably and easy – and I wish I’d never worked without it. As I live and work in the Netherlands but have a fair bit of US clients, [...]
Power User Tip: Custom Post Type Feeds & Google
Not many people realize the power that WordPress gives them by making feeds for everything on the site. If you register a custom post type it gets a feed by default, so for my new WordPress Plugin Review section, which is built on a custom post type for plugin reviews, there’s a custom feed here: [...]
How Facebook likes help prevent duplicate content
Duplicate content is one of the biggest issues in SEO. I wrote an article about common causes and solutions of duplicate content recently and it was quite well received, which helped me to understand that lots of people still suffer from it. One of the issues I’ve always found with explaining the issue to site [...]
Meta Description for Search & Social
Auto-generate your way to SEO success? Meta descriptions elements have many uses and can be constructed in several ways. A good meta description entices the user to click, both by the fact that it contains enticing, well readable text and by the fact that it contains the sought for keywords, as that get’s bolded in [...]
Link Building 101
Most people understand by now that links have a very real influence on rankings in search engines. How it works and in which ways a link can influence your ranking is often unclear though, resulting in many myths. This link building 101 tries to explain the basics of link building and to refute some of [...]
Intelligent Site Structure for better SEO
Search engines are still one of the most important traffic drivers to sites these days, which is why Search Engine Optimization (SEO) is incredibly important. While SEO is often thought to be just a set of some technical tricks – and as a professional SEO, I confess to spending a lot of time with clients [...]

