YoastCon 2017

YoastCon 2017 was the first time we hosted YoastCon in the beautiful venue that is De Vereeniging in Nijmegen, on the 2nd of November 2017. Much like the first edition in 2015, YoastCon 2017 was an all-day SEO conference about different parts of search engine optimization, including hands-on workshops.

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Renowned SEO experts shared their knowledge for our visitors to take home with in order to achieve better rankings for their sites! You can find the SEO experts' talks on this page, with info about the speakers included.

Quick link to Speakers | Workshops | Sponsors | Schedule

A quick overview of YoastCon 2017 in our after-movie!



Speakers and talks

Joost de Valk – Search in 2018

Joost de Valk is the founder of Yoast and the Chief Product Officer at Yoast. In addition to that, he’s also the Marketing & Communications Lead for WordPress.org. In this talk, Joost de Valk covered all the important SEO trends you need to be aware of in 2018 for ranking your website.



Karl Gilis – Why you fail at digital marketing – and what to do about it

According to PPC Hero, Karl Gilis is the 3rd most influential conversion expert in the world. Other people refer to him as the UX comedian. Karl’s mission in life is to cure people that do online marketing based on gut feeling and opinions. His talk on optimizing your conversion is very entertaining and in your face. A must-see!



Dixon Jones – Red flags for crawlers and search engines you probably never thought of

Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. He treated us to a very interesting talk on link building. There is so much you can do, just get on board!



Marcus Tandler – OK, Google

Are you ready for a slidestorm? Marcus Tandler races you through hundreds of slides while you engage in an awesome story on SEO, ranking and what’s happening at Google. Marcus Tandler, also known as Mediadonis, is Co-Founder and Managing Director at OnPage.org – an award-winning SaaS Tech-StartUp with the mission to help webmasters make better websites.



Laura Crimmons on link building

Laura is Branded3’s Communications Director, having started the PR team at the agency in 2012 she now oversees PR, Social Media, Content, Design & Front-end Dev. With extensive SEO and social media knowledge, and experience in both traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits. Laura shared tips and tactics for starting a successful link building project.



Omar Reiss & Joost de Valk – The future of WordPress

Joost de Valk (founder of Yoast) and Omar Reiss (partner and CTO at Yoast) got us up to speed on the future of WordPress, at YoastCon November 2017. They share a lot of information on Gutenberg, the new editor, and the impact they expect it to have.



Panel discussion about SEO in 2018 with Marcus Tandler, Joost de Valk, Roy Huiskes and Dave Naylor

SEO in 2018 as discussed by some of the greatest names in SEO, worldwide! Dave Naylor, Marcus Tandler, Roy Huiskes, and Joost de Valk share their knowledge and views in a panel discussion moderated by Michiel Heijmans.

Roy Huiskes works as an internet marketer since 2003. He knows a lot about all aspects of online marketing, like conversion rate optimization and analytics, but mainly focuses on SEO.

Dave Naylor started working in the SEO industry over 17 years ago with three major corporations releasing their database driven data, creating internal link structures and improving usability.

Marcus Tandler, also known as Mediadonis, is Co-Founder and Managing Director at OnPage.org – an award-winning SaaS Tech-StartUp with the mission to help webmasters make better websites. Marcus started working in the SEO industry about 20 years ago.

Joost de Valk, the founder of Yoast and Chief Product Officer at Yoast. In addition to that, he’s also the Marketing & Communications Lead for WordPress.org.



YoastCon 2017 workshops

We had a variety of workshops at YoastCon 2017, ranging from Yoast SEO on other platforms to all things copywriting:

  • Keyword research
  • Behind the scenes of Yoast SEO
  • Yoast SEO for TYPO3
  • Yoast SEO for Magento
  • Google Tag Manager
  • Red flags for crawlers and search engines you never thought of
  • SEO copywriting
  • Learn to SEO-proof your website
  • Advanced settings in Yoast SEO
  • Accessibility
  • Discussing the future of WordPress

YoastCon 2017 was also made possible because of these enthusiastic sponsors:

Gold sponsor: Jetpack

Jetpack is a free WordPress plugin that simplifies managing your sites. This single plugin enables Photon (a global CDN for images), uptime monitoring, brute force protection, and traffic-boosting tools. And also single sign-on, multiple-site management, and automatic or bulk plugin updates. Additionally Jetpack includes several features that help you customize the look and feel of your site without installing other tools. More information can be found at jetpack.com.

Silver sponsor: SiteGround

SiteGround, in 2017 celebrating their 13th year in business and hosting more than 700.000 domain names, is a leading web hosting company internationally recognized for their unique approach to web hosting technology. They do things most other hosting companies wouldn’t even consider possible.

With a focus on performance, security and unmatched customer service, they developed in-house solutions to protect your website from hacks and invent new technologies to make websites run hundreds of times faster. Best of all – they have amazing, fast, experienced and super friendly individuals working on their support team to help you 24/7!

Silver sponsor: Sucuri

sucuri logo

Sucuri is a website security platform, built to offer website owners peace of mind through a suite of security of tools. The tools are designed to service the three core domains of security – protection, detection, and response. The company services 50k+ website owners, manages the security of over 1 M websites and handles over 40 + B unique page views a month. The organization is considered to be the foremost thought leader in website security, servicing multiple closed and open-source communities through its research.

Bronze sponsor: Amazon Web Services (AWS)

Amazon Web Services (AWS) provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With region locations in the U.S., Europe, Brazil, Singapore, Japan, and Australia, customers across all industries are taking advantage of Low Cost, Agility and Instant Elasticity, Open and Flexible & Secure platform that AWS represents.

YoastCon 2017 schedule