If you want people to click your site in the search results, you have to make sure your content looks good in the search results. You want to have an enticing SEO title and an awesome meta description that convince people to visit your site! That’s why the Yoast SEO plugin comes with a Google preview, which shows you what your post or page will look like in Google’s search results.
What can you do with the Google preview in Yoast SEO?
The Google preview in Yoast SEO allows you to see what your posts or pages will look like in the search results, and to optimize your SEO title, meta description, and slug.
✅ Preview how your content will look in the search results
The Google preview in Yoast SEO allows you to see what your post or page will look like in Google’s search results, before publishingit. You can see the desktop result, but you can also see what it will look like on mobile. Since Google presents the results differently on a desktop and a mobile device, it makes sense to check both previews before you publish a post. The radio buttons above the snippet let you switch between the two, so you can make sure they both look good.
✅ Optimize your SEO title
The SEO title is the title of your page you’ll see in Google’s search results. With the Yoast SEO plugin, you can make sure your SEO title entices people to click your site in the search results.
Yoast SEO allows you to set a template for your SEO title. This means you can come up with a template and you won’t have to think about it anymore, your title will be optimized automatically! However, if you do want to change or fine-tune something for an individual post or page, you can easily edit the SEO title in the Google preview.
Make sure you use the focus keyphrase of your post or page in the SEO title, because that’s probably what people will notice first. Using the right wording in your SEO title will convince users to click on your result instead of other results.
✅ Write an awesome meta description
The meta description is the short text you see below the SEO title. Yoast SEO allows you to optimize your meta description so it includes your focus keyphrase.
When you search for a specific phrase, Google will show that phrase bold in the meta description in the search results. But it actually goes one step further. Once it has decided which pages will rank for your search, it tries to find part of the page that includes that exact term. If your meta description doesn’t contain the keyword searched for, it’ll grab a “random” snippet from your page that does.
This is one of the reasons why it helps tremendously if you know what the most searched for keyword for a page is likely to be. So you can use it in your meta description! In our Yoast SEO plugin, you can set the focus keyword or keyphrase of your post. That word will then automatically be displayed in bold in the snippet preview, just like Google does.
✅ Make sure your slug is short but clear
The slug is the part of a URL that identifies a particular page on a website in an easy-to-read form. It’s the part of the URL that explains the page’s content. In the example above, the slug is ‘keyword-research-ultimate-guide’. Yoast SEO allows you to optimize your slug in the Google preview.
Make sure your slug is as short as possible but to include the most essential words and, at least, the focus keyphrase. A short slug means it’s easier to share and including the keyphrase will help Google and users to identify the topic of your post or page.
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