What to do when your site's traffic is decreasing

What to do if the traffic on your blog is decreasing?

What to do if the traffic on your blog is decreasing?

February 16th, 2016 – 13 Comments

If you maintain a blog, you would like the traffic to your blog to go up. But what if it doesn’t? What if the traffic on your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again!

Is it a change in your rankings?

If the traffic to your blog is decreasing, you should first check your rankings. It could well be that something happened that changed your ranking in Google. That could definitely explain a (sudden) drop in traffic.

Read more: ‘What happened to my rankings? ’ »

But what if your ranking has stayed (relatively) the same? What strategies are there to improve your site’s traffic besides the SEO stuff?

1. Use of social media

Social media are a necessity for the growth and marketing of your blog. It depends on your (desired) audience and on your content which social media are best suited for your blog.

As social media become more popular, Google and other search engines can’t ignore them any longer. This means that your site’s popularity on social media is getting more and more important for your SEO. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand, and you’ll want to know about these conversations. Social media is the new marketplace, where people share questions and reviews about products and events, and you’d better make sure those are your products and events, right? Partaking in these conversations can be great for your brand and could lead to growth.

Keep reading: ‘Social media strategy: where to begin’ »

2. Commenting on other blogs

Another good way to get more exposure for your blog is by reacting and commenting on other blogs. Make sure to adapt the choices of the blogs you comment on to the audience you would like to address. If you read something interesting on such a blog, something you may have written about yourself as well, you should comment. In the comment you should share your view on the matter. You could also place a link to one of your own blogs. Make sure your comments are always nice and polite and make sure you only comment if your own post genuinely applies to the piece you are reading. You don’t want to end up in the spam filter.

Our SEO for WordPress eBook guides you through every aspect of Search Engine Optimization »

SEO for WordPress$ 25 - Buy now » Info

3. Write more ‘success’ posts

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? What are the most important landing pages? These posts are the ones your audience seems to enjoy. Could you write more of these posts?

4. Send out that newsletter

Email is a great way to increase your customers’ retention. What this means is that it’ll increase the amount of visitors to become recurring visitors. By emailing your customers on a regular basis, your brand will stay top of mind and they’ll return more quickly to read another post. Of course your emails would have to be interesting, enticing and engaging for this to really work!
A newsletter is relatively easy to set up through a service like Mailchimp. It’s also easy to target specific subgroups within your entire audience with a newsletter. It’s a great way to inform your readers that you have written new blogs and that they should come and visit your blog.

5. Start advertising

If you have a budget, you could also decide to place ads on for instance Facebook or Google to promote your blog. Facebook also has the possibility to boost your post, making sure it’ll get more exposure. Facebook actually allows you to really focus on the demographic you would like to reach with settings for age group, location and interests, making it quite easy to target your desired audience.

Conclusion: stay active

Sometimes, your blog just doesn’t get the attention and the traffic you want it to get. If your ranking nor your SEO have changed, you probably just need to put in a little bit of effort: be active on social media and other blogs, write posts similar to those that are loved by your audience and do not forget to send out that newsletter. Don’t give up!

Read on: ‘Blog SEO: make people stay and read your post ’ »

13 Responses to What to do if the traffic on your blog is decreasing?

  1. shohel khan
    By shohel khan on 21 February, 2016

    Thanks for sharing Great tips!

  2. raffaele
    By raffaele on 19 February, 2016

    Marieke thank you for your suggestion, I love your articles ! http://www.Servizi-Wordpress.com

  3. Jimmy
    By Jimmy on 18 February, 2016

    Everywhere says to keep posting on social media, but I’m not convinced. Why? I know competitors who post several times a day on social media, they get lots of likes for their posts, but they don’t appear in the top 30 on Google, never have and don’t climb the rankings. Then there are other competitors who never or rarely post, who are on page 1 for most search terms.

    I think social media plays a part, but it’s not as important as some SEO experts would have you believe. If it were down to social media and having an audience, it would be quite straightforward to get on page 1 of Google.

    • Marieke van de Rakt
      By Marieke van de Rakt on 19 February, 2016

      Of course, social media is only a part of your SEO strategy! I really think that you should do both: stay ‘on top’ in Google and post on social media.

    • donna
      By donna on 19 February, 2016

      I agree. The two largest hits on my blog in 3 yrs of writing, were both blog posts about a relevant public figure (musician) and a tidbit of gossip that ‘everyone’ was talking about. I had my blog up before one of the larger music publications, and had nearly 2000 hits in a few short hours – without posting more than once on only two social media sites.

      the other big boon (for my site, being music) is when a band posts a link to a blog i’ve written – and THEY do the work of sharing with their thousands of fans. Me posting a thousand times would not have the same impact with my readers on that one blog post, as a small percentage of my readers would be interested in ‘that’ band – but that band’s fan base is.

  4. Kara_Sutra
    By Kara_Sutra on 18 February, 2016

    The mention of social media and the importance it plays in drawing traffic is spot on!

    I did a cross check of months I wasn’t that active on twitter/facebook/instagram vs months I was very active and there was a dramatic increase in traffic busy months and a big decline months I was ‘quiet’.

    My suggestion to anyone lookin to bring in more readers/viewers – if you’re not already, get yourself on social media and learn how to use each site properly!

  5. Sue Berry
    By Sue Berry on 18 February, 2016

    I really like the Yoast plugin. It makes SEO so easy for bloggers!

  6. martin crombie
    By martin crombie on 18 February, 2016

    Great points. It can be difficult with a family I have found to do this along with typical computer as well work. Is there a program that does all this? :-)

  7. Neal
    By Neal on 18 February, 2016

    This is a really good article sometimes all it takes is a few newsletters sent out or a few comments in the right place to help boost our traffic and also business if your running a eCommerce store.

    You have reminded me to keep up on the news letter using mail chimp!

  8. Carol Berry
    By Carol Berry on 17 February, 2016

    I have two blogs and I have had more traffic posting comments on blogs. The other I used social media. My next step is to use some targeted paid advertising to keep the visitors coming.

  9. Chriss
    By Chriss on 17 February, 2016

    Do you know if the StumbleUpon it helps in improving bounce rate? I started having like 1000 visitors/day from there!

  10. Emmanuel Worthwhile
    By Emmanuel Worthwhile on 16 February, 2016

    This is really nice, yoast is one of the best plugin so far.

  11. Garv Sharma
    By Garv Sharma on 16 February, 2016

    Hii, i want to know about AMP cause recently i got an E-mail from google about better ranking of those sites using AMP
    Can you post a article about how to implement it in WordPress.

Check out our must read articles about Technical SEO