What to do when your site's traffic is decreasing

What to do if the traffic on your blog is decreasing?

What to do if the traffic on your blog is decreasing?

July 18th, 2017 – 50 Comments

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again!

First check: is it a change in your rankings?

If the traffic to your blog is decreasing, you should first check your rankings. It could well be that something happened that changed your ranking in Google. A lower ranking could definitely explain a (sudden) drop in traffic. When you notice a drop in your rankings, you should take action to boost your website’s SEO.

Read more: ‘Tracking your SEO with Google Analytics’ »

When it’s not your rankings

But what if your ranking has stayed (relatively) the same? What strategies can you employ to improve your site’s traffic, besides the SEO stuff? These 5 tips should help you deal with decreasing traffic!

1. Use of social media

Social media are a necessity for the growth and marketing of your blog. As social media become more popular, Google and other search engines can’t ignore them any longer. So your site’s popularity on social media is also getting more and more important for your SEO. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand. You’ll want to know about these conversations! Social media is a new kind of marketplace, where people share questions and reviews about products and events. You had better make sure those are your products and events, right? So, partaking in these conversations can be great for your brand and could lead to growth. It depends on your (desired) audience and on your content which social media are best suited for your blog.

Keep reading: ‘Social media strategy: where to begin’ »

2. Commenting on other blogs

Another good way to get more exposure for your blog is by reacting and commenting on other blogs. Make sure to adapt your selection of the blogs to comment on to the audience you would like to address. That way, your comments will attract the kind of visitors you want on your own site.

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Make sure your comments are always nice and polite and comment only if your own post genuinely applies to the piece you are reading. You don’t want to end up in the spam filter!

Learn how to write awesome and SEO friendly articles in our SEO Copywriting training »

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3. Write more ‘success’ posts

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? What are the most important landing pages? These posts are the ones your audience seems to enjoy. Could you write more of these posts? Writing articles that are similar to your successful posts is a good strategy to get more visitors.

4. Send out a newsletter

Email is a great way to increase your customers’ retention. That means that sending emails will increase the amount of visitors that become recurring visitors. By emailing your customers on a regular basis, your brand will stay top of mind. Furthermore, they’ll return more quickly to read another post. Of course, your emails would have to be interesting, enticing and engaging for this to really work! Consider A/B testing your newsletters to check what works best for your audience.

It’s relatively easy to set up a newsletter through a service like MailChimp. You can even target specific subgroups within your entire audience with a newsletter. Sending a nice email is also a great way to inform your readers that you have written new blogposts and that they should come and visit your blog.

Read on: ‘The basics of email marketing’ »

5. Start advertising

If you have a budget, you could decide to place ads on for instance Facebook or Google to promote your blog. Facebook also has the option to boost your post, making sure it’ll get more exposure. Using Facebook, you can even focus on the demographic you want to reach, with settings for age group, location, and interests, making it quite easy to target your desired audience.

Read more: ‘Facebook Page Insights’ »

Conclusion: stay active

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort. Be active on social media and other blogs, write posts similar to those that are loved by your audience and do not forget to send out that newsletter. Don’t give up!

Keep reading: ‘Blog SEO: make people stay and read your post ’ »


50 Responses to What to do if the traffic on your blog is decreasing?

  1. Sarah Moore
    By Sarah Moore on 31 July, 2017

    I think there have lots of way for increasing traffic. But what you list above are the best. As a blogger, I think I need to do all of things for the “viral”. Thanks for sharing!

  2. Deepika
    By Deepika on 29 July, 2017

    Is Domain Authority really Matters? I have seen relatively new Websites ranking high within few days ?

  3. Jessica
    By Jessica on 29 July, 2017

    Actually, there are various reasons people are leaving a blog, so there are solutions to this. Fierce competition is also a big problem of this. Anyway, thanks for the great post. Your ideas are life-saving in some cases.

  4. Manav Mathur
    By Manav Mathur on 28 July, 2017

    I witnessed a massive drop in my organic traffic within one month. Probably because I took a step back from building authority links and abandoning the site for a few days.

  5. NogenTech
    By NogenTech on 28 July, 2017

    Well, updating your blog or website with unique and user friendly content will bring it in top SERPs if the content is written with quality. Then social share also the best way to increase visitors for it.

  6. Oluronbi Ajayi
    By Oluronbi Ajayi on 27 July, 2017

    Valid points, Marieke. What other forms of advertising can you recommend for people like me who depend solely on Adsense considering the fact that social media traffic yield poor CPC. Thanks.

  7. Oluwasegun Joshua
    By Oluwasegun Joshua on 27 July, 2017

    Hi Marieke, thanks for sharing these tips with us. Please what can I do if my traffic appears to have hit a plateau. It’s been months now and I have not seen any improvement.

  8. Vishal Vashisht
    By Vishal Vashisht on 26 July, 2017

    I agree on these strategies. I say that because of my recent experience and I used 3 of these suggestions and suddenly I saw an increase in my traffic. I would rate commenting on other blogs to be on the top of one’s list, who is looking for more traffic on their blog.

  9. Mary
    By Mary on 26 July, 2017

    Thanks for sharing this awesome information, love it! :)

  10. leos media
    By leos media on 25 July, 2017

    Thanks for the great tips, should be taken seriously and implemented in the site, for sure!

  11. Hindi Shayari
    By Hindi Shayari on 25 July, 2017

    Thanks for sharing amazing info.

  12. Anthea Bridget
    By Anthea Bridget on 24 July, 2017

    This article really helps how to increase the traffic of your website. thumbs up for this……..!

  13. Erik
    By Erik on 24 July, 2017

    Thanks for these motivations to stay active.
    What are your thougths on decreasing traffic because your blog is not mobile-friendly and too slow so people bounce directly.

    • Edwin Toonen
      By Edwin Toonen on 24 July, 2017

      Hi Erik. Mobile is essential. You have to make sure your site is mobile-friendly and loads fast. I’ve written a substantial article about how to do that: https://yoast.com/mobile-seo-ultimate-guide/

  14. Santiago Salazar C
    By Santiago Salazar C on 24 July, 2017

    Hello.
    Thanks for the post. it is very interesting. You do not mention anything about the domain names. I belived that selecting a good domain, perhaps, the name exact with the combination of key words i would use a product or service using google or bing. Is this correct?

    • Edwin Toonen
      By Edwin Toonen on 24 July, 2017

      Hi Santiago. No, you don’t have to have a domain name with the exact keywords you want to rank for. Choose a great name for your business, make an awesome site, do your keyword research and write killer content.

  15. Tony
    By Tony on 23 July, 2017

    The new Google posts have been helping my clients as well. It is in the GMB section though, so they have to have a Google business page for sure.

    • Edwin Toonen
      By Edwin Toonen on 24 July, 2017

      Yeah, that’s definitely something to look into.

  16. Marcelo
    By Marcelo on 23 July, 2017

    Hi, thanks for the post.
    My traffic decreased more than 50%, it happens every year and the cause are the holidays in northern hemisphere (Méx and Spain) and scholar holidays in the south. It means I depend Too much about the holidays and my baseline are very vulnerable. My topic is science and environment (not a lead for the tourism enjoying the pool). I had send email campaig, still twitting (more than 70 K) but…. I should wait until September. My question: should I still posting nor or reduce the pace and keep maintaining the new post for the beginning of the work season?
    Thanks

    • Edwin Toonen
      By Edwin Toonen on 24 July, 2017

      Hi Marcelo. Great question. I think you should continue publishing during the summer. If you don’t, your traffic might decrease even more. Google loves fresh content as well. You can even republish the summer posts after the holidays end.

  17. ForteSpy
    By ForteSpy on 23 July, 2017

    How do i monitor my Google rankings

    • Edwin Toonen
      By Edwin Toonen on 24 July, 2017

      Moz and Ahrefs have nice tools for that.

  18. FAROUK MEJDI
    By FAROUK MEJDI on 23 July, 2017

    Very good article think you

  19. Okolie Anthony
    By Okolie Anthony on 23 July, 2017

    An author once said that there’s a difference between “Nothing new here” and “I’ve tried it but didn’t work” I know all about the social media relevance to SEO but its running ads and sending emails I’m yet to leverage on.

    Going to activate my dormant mailchimp account now and start my email marketing campaign.

    Thank you ? Marieke

    • Edwin Toonen
      By Edwin Toonen on 24 July, 2017

      Good idea, Okolie!

  20. Johnpaul Onwueme
    By Johnpaul Onwueme on 23 July, 2017

    This is a great article.
    I use the social media to drive traffic to my blog.
    I also give professional advise in Facebook groups.
    I also use yoast seo plugin to get traffic to my blog

  21. Argo
    By Argo on 23 July, 2017

    Thanks for the useful articles.

    In my own experiences, the first thing I check is google analytics > acquisition. See each traffic channel sources (social, direct traffic, organic search, referral) and check which channel is decreasing. After you know which source is down. For SEO, do check on rankings on your top page. For social, check your twitter/fb. For direct traffic check yourself by typing your site in browser, to check if hosting is problem.

    • Edwin Toonen
      By Edwin Toonen on 24 July, 2017

      Great tips, Argo!

  22. Kapus Attila
    By Kapus Attila on 23 July, 2017

    Nothing of this not work .If google choses to rank your blog low your blog is dead . period.

    • Edwin Toonen
      By Edwin Toonen on 24 July, 2017

      Well, that’s not necessarily true. If you put in the work and produce unique and valuable content your site can do pretty well. It just doesn’t happen overnight.

  23. Manoj Patil
    By Manoj Patil on 23 July, 2017

    I am use mailchimp but not send mailchimp my blog new publish post update fir my subscriber, what is matter.

  24. Android
    By Android on 23 July, 2017

    I haven’t used mailchimp but will give it a try.

  25. Roshan Pariahr
    By Roshan Pariahr on 23 July, 2017

    Recently, I launched a website tutorialdeep.com. It based on web development and blogging. But I am not getting enough traffic for my site. I get demotivated. This post motivates me to keep trying my best to make my site accessible. Thanks, Yoast!

    • Edwin Toonen
      By Edwin Toonen on 24 July, 2017

      Good to hear, Roshan!

    • Marcelo
      By Marcelo on 23 July, 2017

      I had a new blog with 50 great post and my visitors are 40 daily. Totally demotivated.

  26. Adrian
    By Adrian on 22 July, 2017

    This is a great article on how to make your blog posts more interesting. I have found that sharing my recent blog posts on social media and adding them to our monthly email campaigns increases web traffic to our blogs. Some other interesting tips here that I would like to experiment with so thank you.

  27. Shafinaz nachiar
    By Shafinaz nachiar on 21 July, 2017

    wow, thanks for the all information.. cause im new in blogging wolrd :)

  28. LogoTrak
    By LogoTrak on 21 July, 2017

    Good luck Mark! This was the first news blog that I ever followed. Thanks for all the great work , I have always admired this site and your work. Good luck with the future and hope we run into each other again.

    And once again, thanks.

  29. Hamza Afzal
    By Hamza Afzal on 20 July, 2017

    Thanks for the nice information

  30. Apoorv Sukumar
    By Apoorv Sukumar on 20 July, 2017

    I am using Yoast Seo plugin but never knew that I can explore it so much more.
    Its impressive and one must have plugin.

    The article above is very nice, simple and need more articles like these to boost up people like me when traffic decreases. Thanks for sharing.

  31. Prosperity Kenneth
    By Prosperity Kenneth on 20 July, 2017

    Hi Marieke,

    This particular article is based on my personal experience.

    When I started my blog newly I published articles mainly for my facebook friends. I can recall that went just good lol for a new blog. I was dashing-in 700 views on average back then on a single article just on a push on my facebook profile, it was a dream and plan come true.

    But wait;

    Something happened…. My Facebook account got disabled :(

    What about the plan? the traffic? what is the future of my blog? what about my readers? I exclaimed in thoughts as Mark Zuckerberg decided to hit my business lol.

    So, fast forward to the pro-hours of my facebook profile gone, I had no alternative than to watch my blog views go sour. My alexa go shameful So I resorted to SEO…. (Blessing in disguise)

    P.s I made an FB page to prevent that from happening again. I also administrated other accounts.

    In same way;

    My friend bought backlinks from fiverr and as you pretty much guess there were all low quality backlinks, his blog had some pretty good rankings but guess what…..

    his traffic went sour after 2 weeks lol so we had to disavow and that brought him back.

    As usual, this is another wonderful piece from you. I get 37% of traffic from newsletter alone.

    Regards!

    • Marieke
      By Marieke on 21 July, 2017

      Thanks for sharing your experience, Kenneth!

  32. Sunil Pratap Singh
    By Sunil Pratap Singh on 19 July, 2017

    Marieke , you have summarized all the way to get traffic for blog.
    Few suggestions based on my experience …

    6- Start creating video content
    7- Involve your customers in content curation
    8- Post researches on blog
    9- Start teaching your customers and visitors using email marketing ( Marieke already suggested )
    10- Ask Questions..
    11- Participate in awards and competitions …

    • Marieke
      By Marieke on 21 July, 2017

      Thanks for the addition, Sunil!

  33. AIDEN J. WATTS
    By AIDEN J. WATTS on 19 July, 2017

    Thank you for share the amazing ideas. I’m very much worried about decreasing traffic on my Website, even though I’m updating it on daily basis. If anyone has more ideas then please let me know that.

  34. yourcitymarketingsolutionsllc
    By yourcitymarketingsolutionsllc on 19 July, 2017

    I have done some things mentioned in the past. I agree it does help boost your rankings! Thank You for the other ideas!

    • Marieke
      By Marieke on 21 July, 2017

      You’re welcome!

  35. Dominic Bowkett
    By Dominic Bowkett on 19 July, 2017

    Nice points to improve your site traffic. Thanks.

  36. Mary Beth Harris
    By Mary Beth Harris on 18 July, 2017

    Great stuff! These are really important tips to ponder. Thanks for sharing…

    • joy cab pakistan
      By joy cab pakistan on 23 July, 2017

      i am using yoast plugin for my blog, great seo plugin. i also post about job cab meter based taxi service check it out.


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