Yoast Vlog: Google Hummingbird explained

In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm. Why this big change?

It’s closely related to Google’s vision of the ‘perfect search engine’, that Larry Page once described as “understands exactly what you mean and gives you back exactly what you want.” With the Hummingbird update Google wants their search engine to be capable of understanding what the meaning of your query is and even try to provide you with an answer to your query or question.

Watch the video to learn more about Hummingbird and why it’s so important, or read the transcript below.

You might also like:

Video transcript

Here’s the transcript:

I want to explain what the Hummingbird update really was. Google introduced the Hummingbird update by saying that they replaced the engine of their car. And we were unsure why they were changing it and what was happening at that time. But we know now that we’re asking questions to our watch, we’re asking questions to our phone and instead of typing two or three words we’re asking entire sentences. So Hummingbird was Google getting ready to deal with that. It deals with that in two ways: it deals with that by understanding what we’re trying to search for – even if we ask an entire sentence – so it needs to get better at comprehending what we’re searching for. But it also needs to get better at serving us answers instead of a set of 10 results. So instead of giving us 10 blue links, they give us answer boxes now (which got introduced with the Hummingbird update) that give us the answer to our question. If you type 5+5 Google has always told you the answer is 10, with Hummingbird it has improved and expanded the range of questions, where it actually gives you an answer instead of just giving you 10 results. That’s why Hummingbird was very important and that’s why you should read about it a lot more.

4 Responses to Yoast Vlog: Google Hummingbird explained

  1. Basheer Orsala
    Basheer Orsala  • 4 years ago

    Thank you for sharing detailed info about Google Hummingbird. As, google algorithms are very complex for a newbie like me.

  2. rahul
    rahul  • 4 years ago

    Thanks for sharing info about hummingbird update…. nice video

  3. Tarnya
    Tarnya  • 4 years ago

    I guess this highlighted for me the usefulness of having a blog that directly answers people’s questions ie being useful. Is there anyway to access that information: ie the questions people are asking?

  4. mohamed elgendy
    mohamed elgendy  • 4 years ago

    you are a king
    I think that my website punishable

Check out our must read articles about Google algorithm

  • What does Google do? »

    How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!

  • What is SEO? »

    What is SEO? SEO is the acronym for Search Engine Optimization. It's the practice of optimizing your web pages to make them reach a high position in Google.

  • How to rank high in Google »

    How do I rank high in Google? Today, Marieke explains which SEO aspects to focus on to improve your Google rankings! Plus, some quick wins!

  • How does Google understand text? »

    In this post, we’ll explore what we know about how Google analyzes online text.