Is there such a thing as too much high-quality content?

Some bloggers consistently write awesome content. Everything they create is of the highest quality. Does that mean that these bloggers never have to clean up their website? Well, we have some bad news… Even if your content is really great, you could still have too much of it. In this post, I’ll tell you why too much content (about the same topic) could be problematic for SEO. And, I’ll give some tips to solve those problems. Finally, I’ll talk you through the process of combining two articles.

Why does too much content lead to SEO problems?

If you are writing about a similar topic a lot, you’ll have a bigger chance to suffer from keyword cannibalization. If you focus your articles on the same topics and the same keywords, you’ll actually be competing with your own content. Google will show one or two results from the same domain in the search results. If you are a high authority domain, you might get away with three results.

Read more: What is keyword cannibalization? »

Solving the SEO problem of too much high-quality content

Don’t panic! There are a lot of sites that keep adding content and do wonderfully in SEO. Just think about news sites for example. You can solve a lot of the SEO problems with a very good and hierarchical site structure.

Google considers the articles that have the most internal links pointing towards them the most important content on your website. Figure out which articles are the most important and make sure to link to these. This sounds easy, but it is a lot of work, especially if your site is large. You should be adding hand-picked, relevant links that are useful for someone visiting your website. Automation will not give you quality results.

Keep reading: Rank with that cornerstone content! »

Combining content

Having too much high-quality content on your website does not mean that you have to throw half of it away. About a year ago, we started noticing that we were suffering from keyword cannibalization at Yoast. Since then, we have been combining a lot of articles. Combining articles is not that different from writing a new article. Good preparation is half of the work. Let me explain just how to do that:

Step 1: Which URL?

The first step in combining two (or more) articles is deciding upon the URL you want to keep. Which of the articles attracted the most traffic? I’d recommend keeping the URL of the article that was most successful in the search engines.

Step 2: Decide upon a new message

If you want to combine articles, you’ll probably have two (or maybe even more) stories. Two articles that have a slightly different purpose and a different message. What is going to be the message of the new post?

In order to come up with your message, you could try to phrase a question which your new text should resolve. We refer to such a question as the central question of a text. The new blog post will be the answer to your central question. It could be that your new article will have the same message as one of the articles you’re planning to combine. It could also be a new (broader) message. Make sure to take some time to think about it.

Step 3: Decide upon the structure of your text

Create a new structure. Which information should come in what order? You already have some nice paragraphs in your ‘old’ articles. In this step, just think about the order of the information you want to present. For more input on how to come up with a good text structure, read my post about setting up a clear text structure.

Step 4: Write some new paragraphs

You’ll probably need to write some new paragraphs. Your introduction and your conclusion will probably need some altering. Perhaps you need to write an extra paragraph to make sure that the new article has a logical structure

Step 5: Rewrite your old paragraphs

In this step, I paste all of the content in the right order in your backend. You’ve thought about the order in which you want to present the information in step 3. In step 4 you’ve written some new information. Now, you’ll have all of the content and you just need to do some rewriting. The paragraphs from the old articles probably need some alterations. They need to fit in the new format. Make sure that they are rewritten in such a way that they fit the new post.

Step 6: Delete and redirect

You can now delete all of the old posts (except for the new and combined article). Of course, redirect those posts to the awesome new one you just created.

Step 7: Republish that awesome content!

You have now created a new article. I would treat it as such and republish it on your website. The combined insights of those old articles are valuable for your readers. Don’t forget to share it on social media and in your newsletter either!

Conclusion on too much high-quality content

It is possible to have too much high-quality content on your website. If you have been blogging for some time, it is almost inevitable to have too many great articles. You’ll probably suffer from keyword cannibalization. That does not mean that you have to throw that content away! Work on your site structure, make sure that your internal linking structure is flawless. That is a lot of work but will pay off in your rankings. Also, combine articles that are about similar topics. Just create an awesome new combined article. Good luck with cleaning up that site!

Read on: The ultimate guide to content SEO »

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14 Responses to Is there such a thing as too much high-quality content?

  1. Hitesh Patel
    Hitesh Patel  • 6 months ago

    very helpful and informative article. thank you very much. this article help me lot. thanks again..!!

  2. Divyansh Bansal
    Divyansh Bansal  • 6 months ago

    I’ve been having trouble with my website as i don’t clean it up and just keep on adding the good contents with the old one, but thanks for such a great post now i know how to combine posts and make it a new post and clean the rest. i think this was the reason that i was facing SEO problems.

  3. Kufre Ekpo
    Kufre Ekpo  • 6 months ago

    Nice post.
    Thanks for sharing this informative post. Though I am a newbie, I am just on a learning rope about SEO. I have learned today that too much content lead to SEO problems.

  4. Lisa Clarke
    Lisa Clarke  • 6 months ago

    What do you usually do about comments when you combine posts? Are the comments for the posts that you delete lost forever?

    • Willemien Hallebeek
      Willemien Hallebeek  • 6 months ago

      Hi Lisa, usually we do delete them when we combine and republish posts, especially when they’re a bit older. The old comments won’t offer that much value anymore for the users (and sometimes they won’t fit the new article anymore). New comments might come in, which we’ll always try to answer. And yes, deleted comments will be gone forever, I guess…

  5. deltahf
    deltahf  • 6 months ago

    You mentioned that about a year ago, you noticed Yoast was suffering from keyword cannibalization. How did you figure out this was a problem?

    • Willemien Hallebeek
      Willemien Hallebeek  • 6 months ago

      Hi! One of the main wake-up calls was that we noticed we had two posts: one called “readability ranks” and the other “does readability rank?” which showed very similar content. Now, we just have one post that ranks pretty well: https://yoast.com/does-readability-rank/. Also, with Google now focusing on more diversity in the search results (more results from different sources), it could be beneficial to have one really great up-to-date article on something instead of multiple outdated ones.

    • Weedmp3.com
      Weedmp3.com  • 6 months ago

      Yes that’s true… Also how would this affect a music website?
      Seeing as every song kind of has it’s own unique post.

  6. Bonnie Reed
    Bonnie Reed  • 6 months ago

    Thanks for all the information you have been sharing. I guess there is always another question. Today I am wondering how you know which is your most popular blog? I’m guessing it is somewhere in Google Analytics, but that thing makes my head spin.
    My husband has been blogging for 10 years, and I feel like you have been talking directly to me about our content!

  7. Karl Behling
    Karl Behling  • 6 months ago

    Could the same be said for WooCommerce sites with a large number of Products?

  8. Tom Wirt
    Tom Wirt  • 6 months ago

    This is really interesting. It points out how badly you can shoot yourself in the foot without really realizing how overuse of search terms can work against you. It’s timely for me, because I’m just going into a major overhaul on my site. I have one product, especially, on which this could happen. Thank you

    • Willemien Hallebeek
      Willemien Hallebeek  • 6 months ago

      Hi Tom! Often this happens without even noticing, as you mentioned. Good luck with your major overhaul! It’s a great opportunity to do some serious spring cleaning :-)

  9. Rahul Asthana
    Rahul Asthana  • 6 months ago

    Hi Marieke,

    Even I do the same, I don’t understand why companies are focusing on high-quality content, coz of this only writers are suffering.
    This is really a great article which helps to understand how to utilize your old content and how to easily write new content.
    Thanks for sharing.

    • Hanneke
      Hanneke  • 6 months ago

      Hi Rahul,

      Thanks for your kind words! Hope it helped you out.

      Hanneke – Yoast