WordPress Themes


A new Yoast theme: Strategy

Today we’re unveiling the next of our Yoast Genesis child themes: Strategy. Aimed a bit more at the business side of the WordPress community, you’ll find that the look of this theme changes dramatically with the different color schemes it comes with. From a warm, beachy Summer feeling orange to a cool Winter. So, even…

WordPress Themes by Yoast

It’s done! The WordPress Themes by Yoast are now finally available. This project has been over a year in the making. When Mijke joined Yoast in September 2012, we decided it’d be a good plan to use her design skills and our knowledge about optimizing WordPress sites to make themes that actually help people easily build…

Standardising WordPress theme hooks

I’ve been working on integrating our SEO plugins more deeply with Genesis the last few weeks and something dawned on me. Ever since I wrote my post on Genesis 2.0, I’ve been thinking: Genesis started a small revolution, but we should open that up. More theme developers should start doing a Schema.org API and if…

Schema.org & Genesis 2.0

About a week ago, we “migrated” Yoast.com to Genesis 2.0, in the process we switched to their new HTML5 / Schema.org code and we slightly updated our design, making the header shorter and making improvements to our responsive design. This was a bit of work, but not even half as much as that sounds like…

WooThemes chooses WordPress SEO

WooThemes once again showed that they are at the forefront of WordPress development today: they deprecated their WooFramework’s SEO functionality and recommend their users to switch to WordPress SEO by Yoast. I’ve worked closely with Matt Cohen, WooThemes CTO, to build an import functionality for WooThemes users straight into WordPress SEO. I recently added statistics…

WordPress Archive Pages: the tutorial

On any bigger site, you’ll get archive pages of some sort. Whether they are taxonomy or category archives, like this SEO category, Custom Post Type archives like this one for our WordPress plugin reviews or my speaking engagements, or even date archives: they all share the same common traits. In WordPress an archive will, by default, consist…

WordPress Stats Infographic

My Google Analytics plugin recently hit 3 million downloads and my WordPress SEO plugin hit its first million downloads. I thought those stats were cool and I decided to have an infographic made with more WordPress stats and dive in a little bit more and gather some stats that I thought would be interesting. If you…

WordPress SEO Plugin Theme Integration Guide

Theme authors come in two different shapes and sizes: those who integrate SEO “functionality” into their themes and those who don’t. If you’re in the camp of integrating SEO functionality into your theme, you’ve got yet another choice to make: do you “yield” for site owners that have an SEO plugin installed, disabling your own…

rel=”author” and rel=”me” in WP and other platforms

The recent changes from Google and my post about it regarding the highlighting of authors in search caused quite a few questions. People have been asking me how to do specific things and how to make certain elements contain rel=”author” or rel=”me”. Instead of replying to each of those emails and comments I decided to write one…

Author Highlighting in Search with WordPress

Amidst all the news about Google+ and Google social interaction tracking (and yes I will work on & post about that too), Google released some other news today. They said they’re going to be highlighting authors in the search results.  I think this is an awesome feature. It means that you’ll see a picture / avatar…