B2B SEO

SEO for B2B and B2C – what are the differences?

28 April 2017 by Willemien Hallebeek - 18 Comments

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …

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