1 October 2025
Ahad Qureshi
Content summarization isn’t a new idea. It goes back to the 1950s when Hans Peter Luhn at IBM introduced one of the first algorithms to summarize text. Back then, the goal was straightforward: identify the most important words in a piece of writing and create a shorter version. What began as a technical experiment has …
Read: "Why is summarizing essential for modern content?"
29 September 2025
Aman Soni
Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even worse, with a 39% decline. Meanwhile, 60% of searches in 2024 ended without clicks; also, the projections …
Read: "Go beyond CTR with 6 AI-powered SEO discoverability metrics"
19 September 2025
Ahad Qureshi
For years, backlinks have been the gold standard for building authority, driving link juice, and climbing up the SERPs. But with the rise of Generative AI, the search landscape is shifting. Instead of chasing endless links, visibility now also depends on something more intelligent: AI citations. This evolution means your brand can show up in …
Read: "Everything you need to know about AI citations vs backlinks"
28 August 2025
Ahad Qureshi
What does ChatGPT say about your brand? As AI agents emerge alongside traditional search engines as the starting point of discovery, the way they perceive and present your brand can directly shape customer trust and buying decisions. These models don’t know your brand the way people do. They learn it from the web, from structured …
Read: "How AI is shaping brand perception, and what you can do about it"