Everything you need to know about SEO and related topics
SEO blog
Are you just getting started or looking for more advanced ways to boost your SEO? Find all the latest news, insights and tips & tricks right here, from SEO basics to deep dives and ultimate guides.
Latest posts on our SEO blog
The forgotten funnel: how brands can nurture post-conversion
From help docs to product care and training content, learn how post-conversion content can support users, improve retention and unlock long-term growth.
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The Yoast Perspective 2026: 7 things we learned from the SEO industry
Discover insights from 59 SEOs and the Yoast perspective for SEO in 2026. Learn how the landscape is evolving while retaining key principles.
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5 ways to improve your AI brand visibility (Using Yoast AI Brand Insights)
Find out how to improve AI brand visibility and control your brand narrative in a world increasingly influenced by AI recommendations.
Read more »Top SEO guides
WordPress SEO: the definitive guide
Want higher rankings? This is THE tutorial you need to hugely increase your search engine traffic by improving your WordPress SEO.
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Shopify SEO: the ultimate guide
Ready to reach for the stars with your Shopify online store? This Shopify SEO ultimate guide will tell you what you need to do to get there.
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Site structure: the ultimate guide
Your site structure is vital for users and SEO. Our complete guide will guide you through all the steps to create a sound site structure.
Read more »New to SEO? Start with our beginners’ guides
What is SEO (Search Engine Optimization)?
Do you own a website? Then you need to know more about SEO (search engine optimization). We'll explain what it is, and help you get started!
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SEO tutorial for beginners: How to start with SEO?
You've just started a new site and you want visitors to find you. So how do you start with SEO? Let's look at 7 steps to get you on track!
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Tips and tricks to write SEO-friendly blog posts in the AI era
Learn how to create an SEO friendly blog post that drives organic traffic and boosts your SERP rankings effectively and AI visibility.
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