With great names comes great responsibility.

With great names comes great responsibility.

  Update: check the date of the post ;) In recent years, Joost and Yoast have become less and less synonymous, to the point where it’s now downright confusing as to what people are referring to when they’re correctly pronouncing Joost’s first name and the company name. You’d almost start to feel thankful for those…

A new Yoast theme: Strategy

A new Yoast theme: Strategy

Today we’re unveiling the next of our Yoast Genesis child themes: Strategy. Aimed a bit more at the business side of the WordPress community, you’ll find that the look of this theme changes dramatically with the different color schemes it comes with. From a warm, beachy Summer feeling orange to a cool Winter. So, even…

Analyzing your audience

Analyzing your audience

About three weeks ago,  I wrote a post about the necessity of knowing your audience. We ourselves are currently investigating our audience. We asked our newsletter readers to fill out a questionnaire. After we have collected the results of our survey, I started analyzing the results. It has been a great week for me! In…

The Power of Our Reviews

The Power of Our Reviews

We’ve been doing our Website Reviews for quite some time now, and recently we’ve also added the Conversion Review to that list. There are some of you, the very loyal ones, who we’ve had the pleasure of helping in both these areas. Today I’m highlighting one of our very loyal customers (he has far more…

Major update of WordPress SEO (1.5)

Major update of WordPress SEO (1.5)

Today we’re releasing what’s probably the single biggest update to our WordPress SEO plugin since its initial release. It improves speed, fixes a ton of bugs and edge cases and adds a new bulk title & description editor. On top of that we’ve changed several default settings and added some smaller new features. This post addresses…

Site reviews: new setup, new pricing!

Site reviews: new setup, new pricing!

Today we’ll be releasing a renewed setup for our site reviews. For the past year, we have been limiting the slots for our site review orders to a fixed number per week. The demand for the service is overwhelming, and we would like to thank all customers for the trust you have in our expertise.…

Yoast Research: get to know your audience!

Yoast Research: get to know your audience!

In our latest newsletter, we asked our readers to fill out a survey. We have never done such a thing at Yoast.com before. In this post, I will enlighten you with the purpose of our survey. Yoast Research Since the beginning of this year, Thijs and myself have been doing research. One day a week…

Our themes don’t have sliders… Because sliders suck.

Our themes don’t have sliders… Because sliders suck.

Last Tuesday we released our first three themes, and this will be the first post in a series that will explain what themes should and should not have. These posts will also explain why we made certain choices regarding our themes. With the release came a storm of reactions, some downright negative, but most of…

Perfecting your goals in Google Analytics

Perfecting your goals in Google Analytics

There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated…

WordPress Themes by Yoast

WordPress Themes by Yoast

It’s done! The WordPress Themes by Yoast are now finally available. This project has been over a year in the making. When Mijke joined Yoast in September 2012, we decided it’d be a good plan to use her design skills and our knowledge about optimizing WordPress sites to make themes that actually help people easily build…