Writing a blog: obtaining an attractive writing style!

Writing a blog: obtaining an attractive writing style!

A few months ago, I wrote a post containing 10 tips for an awesome and SEO friendly blog post. Since then, I have been thinking and reading a lot about writing and blogging. After the success of our first eBook, we decided to write a second one! In this eBook about Content SEO we discuss (rather detailed)…

Google Analytics custom dimensions

Google Analytics custom dimensions

Recently we’ve released our Google Analytics by Yoast Premium plugin. As all our premium plugins, it gives you support and extra features. The first added feature of this premium plugin is the Custom Dimensions. This is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s…

WordPress security and Sucuri

WordPress security and Sucuri

When comparing WordPress to other website management platforms, people that favor other platforms tend to mock WordPress’ security. With the huge user base WordPress has, it’s not unlikely that hackers target WordPress websites. But that for sure doesn’t mean that WordPress is insecure per se! Actually, there is a lot that can be done to make it even more…

Custom campaigns and why you should use them

Custom campaigns and why you should use them

Google Analytics actually offers quite a lot of ways to customize your tracking. One of the ways to track things specifically to your liking is custom campaign tracking. In this post I’ll explain what custom campaigns are and how you can use them. Some of this post will go into custom campaigns pretty deeply. The main…

New eBook: optimize your website

New eBook: optimize your website

Just about 2 months ago we released our eBook optimize your WordPress site. It’s been sold over 5,000 times now, which makes us very proud. We have received a lot of positive feedback in that time encouraging us to do more eBooks. There was one question that kept popping up though: do you have a…

How to choose the perfect focus keyword

How to choose the perfect focus keyword

Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the…

10 ways to improve mobile UX

10 ways to improve mobile UX

Do you have a mobile website? Is it responsive or did you use a nice plugin to make it look good? Does it convert? With the use of internet everywhere, your mobile website’s user experience (or mobile UX) should get as much attention as the user experience of your desktop website. In this post, I’d like…

Cultural differences in webshops (part 2)

Cultural differences in webshops (part 2)

A few weeks ago, I wrote a post about cultural differences between websites. In the comments, some readers left amazing examples of differences between websites of China and websites in Europe. For instance, this example was given by Piet from WP Tips, left is the Chinese site Taobao as seen from China, right is the…

Branding & your keyword strategy

Branding & your keyword strategy

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of…

Google Analytics by Yoast Premium

Google Analytics by Yoast Premium

We’ve just released the first version of our Google Analytics Premium plugin! It contains custom dimension tracking, which allows you to track pageviews per author, per category, per post type and more and of course, comes with our first-class support. You can read a bit about what the plugin does below or buy it right…