Weekly SEO Recap: Google tests & oDesk becomes Upwork

Weekly SEO Recap: Google tests & oDesk becomes Upwork

Coming to you from warm & very sunny Seville, where I’m currently attending WordCamp Europe along with some colleagues, this is another weeks SEO recap! There was some nice news about Google tests that came out this week that I’d love to share with you. Also, a case study on a project I was actually involved in…

Optimizing your mobile content

Optimizing your mobile content

I don’t have to tell you that mobile traffic is taking over desktop traffic in a fast pace. Mainly because I already did. We have been talking about making sure your website is responsive and how Mobilegeddon is hurting websites. In this article, I’d like to talk about the practical side of optimizing your mobile content…

Facebook author tags & Yoast SEO

Facebook author tags & Yoast SEO

Last week, Facebook did a post on their media site about Facebook author tags. Many blogs, including sites we love like SearchEngineJournal, picked it up as though it was the best new thing since sliced bread. It’s not, obviously, mostly because it’s not actually new. You see, Facebook did release their author tags in June, but…

How to incorporate cornerstone content

How to incorporate cornerstone content

Two weeks ago, I wrote a post focussing on the question of the type of content of cornerstone content articles. I concluded with the notion that  cornerstone content should be informative, fun to read and extremely well written. Cornerstone articles should reflect your business or the mission of your business. Once you have written such…

Weekly SEO Recap: Google & HTTPS, Bing no longer nice

Weekly SEO Recap: Google & HTTPS, Bing no longer nice

An interesting week this one, including an update that seems to have quite a bit of impact. There are also some nice new features in Google Trends, possible labels for slow loading sites and some more annoying news about Bing and keywords. A Google update It wasn’t Panda, it wasn’t Penguin, though both are still “to come”, but…

Focus on Clarity First

Focus on Clarity First

With the current trend of larger and larger header images being used on homepages, there is one thing that seems to be forgotten a lot: the purpose of a website. How often have you found yourself browsing a website, to find out only after a couple of minutes what it is the website owner wants…

What our Website Reviews can do for you

What our Website Reviews can do for you

“Can you make us rank #1 for our keyword?” “How much more traffic can you promise us?” “Can you make us rank higher, and if so, what spot?” These are just a few examples of questions I’ve gotten from people interested in our Website Reviews in the last 2 weeks. Unfortunately, SEO doesn’t work this…

Introducing Yoast Comment Hacks

Introducing Yoast Comment Hacks

Comments are awesome, but the WordPress comments system is sometimes slightly lacking. Several large sites have, in the first few months of this year, announced they were no longer allowing comments. We, at Yoast, don’t understand that. We’ve found that there’s huge value in discussing our posts with our community. Over the years, we’ve made several plugins that all…

Weekly SEO Recap: Apple & Mobilegeddon

Weekly SEO Recap: Apple & Mobilegeddon

News comes in weird bumps sometimes. While last week was filled to the brim with search news, this week it’s incredibly slow. There was a lot of news out of Apple though, and some of it touches on search and online enough that it warrants discussing it here. Apple news Ad blocking In iOS9, Apple will let…

What type of content should a cornerstone article be?

What type of content should a cornerstone article be?

People often ask us how to improve their rankings on specific keywords. In our site reviews, we can really analyse a site and come up with a tailor made answer to that question.  But in most cases, the information in a blogpost about cornerstone content written by Joost de Valk almost an era ago would still…