RSS feeds in the age of Panda and Penguin

RSS feeds in the age of Panda and Penguin

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less…

Should you test that?

Should you test that?

Why testing is not always the right way to start optimizing your conversion. Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go.  Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every…

Checkout field validation tips and tricks

Checkout field validation tips and tricks

Our previous post discussed what we did to improve our checkout page. In this post I’ll share with you some of the technical work we did in that process and mostly: the libraries and techniques we used for checkout field validation. We’ve tried several libraries in the process but settled on these as they were…

How we built a Checkout Page we’re proud of

How we built a Checkout Page we’re proud of

Our checkout page caught our attention, because it simply looked shit. There was no clarity, no images, not anything to make it look anything close to appealing. It was basically just a bunch of text. So that’s the first thing we wanted to change. We wanted to make it actually look like a cart and…

Why you should not use autocomplete

Why you should not use autocomplete

Several updates to this post below! Today at Pubcon Matt Cutts of Google once again promoted the use of autocomplete-type, a new property for web forms that works in Chrome (and possibly other browsers, I haven’t checked). Google first introduced it back in January 2012 in this post. I wanted to do this quick post…

Why you should avoid HostGator

Why you should avoid HostGator

Today I got a tweet from a user of WordPress SEO who had their site disabled by HostGator, without any prior notice. They said that while they had a cache plugin running, their caching wasn’t working, and HostGator blamed it on two plugins, our own WordPress SEO plugin and WordFence. Why would these plugins prevent caching? They…

Victory of the Commons

Victory of the Commons

Update Dec 12th 2013: here’s the video! About half way through there’s a short clip from A Beautiful Mind that gets clipped out, that’s embedded a bit below in this post: Note from Joost: This is the write up of the presentation I gave today at WordCamp Europe and an earlier version in Dutch at…

Plugin to the Future

Plugin to the Future

In our previous post Joost explained why it is impossible to test compatibility of our plugin updates with other plugins. Joost showed us the enormous number of plugins our users have installed on their websites next to one of our plugins. The number of 83,000 plugins intrigued me immensely. In the past years the number…

The honest Truth about Plugin Testing

The honest Truth about Plugin Testing

After my post about content analysis with the WordPress SEO plugin, which covered the recent updates to that plugin, I got some comments that we should test better, especially because the commenter had issues with a certain slider plugin. I laughed when I read that comment, but then it dawned on me that most in…

Science of Conversion Rate Optimization

Science of Conversion Rate Optimization

In a previous post, Thijs made quite a fuss about how many conversion-testers do not know their business. He stated that both the execution as the interpretation of testing showed serious flaws. His major point was that the way we deal with this conversion-testing is not scientific. At all. Time to define scientific. Time to…