Site reviews: new setup, new pricing!

Site reviews: new setup, new pricing!

Today we’ll be releasing a renewed setup for our site reviews. For the past year, we have been limiting the slots for our site review orders to a fixed number per week. The demand for the service is overwhelming, and we would like to thank all customers for the trust you have in our expertise.…

Yoast Research: get to know your audience!

Yoast Research: get to know your audience!

In our latest newsletter, we asked our readers to fill out a survey. We have never done such a thing at Yoast.com before. In this post, I will enlighten you with the purpose of our survey. Yoast Research Since the beginning of this year, Thijs and myself have been doing research. One day a week…

Our themes don’t have sliders… Because sliders suck.

Our themes don’t have sliders… Because sliders suck.

Last Tuesday we released our first three themes, and this will be the first post in a series that will explain what themes should and should not have. These posts will also explain why we made certain choices regarding our themes. With the release came a storm of reactions, some downright negative, but most of…

Perfecting your goals in Google Analytics

Perfecting your goals in Google Analytics

There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated…

WordPress Themes by Yoast

WordPress Themes by Yoast

It’s done! The WordPress Themes by Yoast are now finally available. This project has been over a year in the making. When Mijke joined Yoast in September 2012, we decided it’d be a good plan to use her design skills and our knowledge about optimizing WordPress sites to make themes that actually help people easily build…

Yoast looking for a new developer

Yoast looking for a new developer

We’re expanding again. We’re looking for a junior / medior developer to help grow our rapidly expanding WordPress plugin & theme business, as well as support our consultancy & site review team with tools to automate frequent tasks. What we’re looking for If you’re a developer with a junior to medior level knowledge of: HTML…

Yoast acquires WPForce.com

Yoast acquires WPForce.com

Last week we’ve acquired WordPress news site WPForce.com. Jonathan Dingman, who used to run the site, got too busy with his job and personal life to be able to keep running the site and was looking to sell it. We acquired it and will start to slowly bring it into our system. We’ve got some plans…

Why are people (not) buying my products online?

Why are people (not) buying my products online?

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in…

Conversion Review Giveaway: The Outcome

Conversion Review Giveaway: The Outcome

Two weeks ago, we did a Facebook free giveaway for a Conversion Review. The lucky winner was the webshop Indigobox Jewels. In this post, I’ll highlight a few of the most important things we’ve come across during the review. I’ll first go through the website as if I were a visitor who wants to buy something.…

New plugin: Post Connector

New plugin: Post Connector

If you’re an advanced WordPress user, you’ll have “abused” taxonomies quite often to relate post types to each other. Now you might think “abused? but that’s what they’re for, right?” Well… Not entirely. Sometimes you just want to relate posts directly to posts. There are loads of reasons why you’d want to do this, for…