Google Webmaster Tools: Search Appearance

Google Webmaster Tools: Search Appearance

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that…

Local SEO strategy tips from Kristopher Jones

Local SEO strategy tips from Kristopher Jones

Two weeks ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share…

How to create the right meta description

How to create the right meta description

Yet another post about meta descriptions, I hear you think. Still, this is one of the issues that we often get support questions about after doing a site review. The thing is that everyone gets the idea, but little of us actually take the time to write a proper meta description for your article of page. Where…

Improving our (plugin) support

Improving our (plugin) support

As you may know, most of the products and services we sell here at yoast.com come with support. In fact, the only product we sell that doesn’t come with support is our eBook. And even for the eBook you’re obviously welcome to ask us questions! And this post is about just that: our support. I’ll be showing you how we’ve…

Public betas for our plugins

Public betas for our plugins

Over the last few months we’ve been working hard on improving how we build and test our plugins. We’re writing more and more unit tests and are trying to prevent issues from popping up. There’s one recurring issue though: we can’t test everything. Hosting environments vary so much that we have decided to do more public…

Optimizing images for SEO

Optimizing images for SEO

If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d…

The psychology of discounts

The psychology of discounts

Discounts are something everybody uses, especially when you want people to buy a certain product. But there are a lot of different ways to actually give a discount. In today’s post I’ll go into the psychology of discounts and what kind of discounts work best for most people. But let me start by explaining why discounts…

Instagram for business?

Instagram for business?

Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we don’t actively use Instagram for business at the moment, to be honest. With the increasing popularity of the platform, I heard they already topped Twitter’s user base, it made me wonder why we…

The 2014 Yoast year in review

The 2014 Yoast year in review

In 2014 Yoast once again grew exponentially. I thought it’d be fun to highlight some of the things that happened and show what we’ve been working on that might have been somewhat hidden. User base Our WordPress SEO plugin is now used by approximately 4 million users worldwide, with our Google Analytics plugin following with…