Weekly SEO Recap: all about Google

Weekly SEO Recap: all about Google

It’s all about Google today, sorry, so let’s be quick about it. Luckily, we’re allowed to forget about Yandex now, sorry, bad pun, I know. Let’s get on with it: Is Google’s webmaster communications failing? We’ve “lost” Matt Cutts as a spoke person to the SEO community about a year ago. Some other Googlers have stepped…

About headlines and taglines

About headlines and taglines

At Yoast we see a lot of websites on a daily basis. One thing we notice when looking at these websites is how poorly the website’s or page’s goal is communicated a lot of the time. A really good and fast way to convey your goal is by using headlines and taglines. In this post…

Flesch reading ease score: Use it!

Flesch reading ease score: Use it!

If you use our Content Analysis Tool in the Yoast SEO plugin, you must have encountered the Flesch reading ease score. Our Content Analysis tool checks — using this Flesch reading ease score —  whether or not your text is not too hard to read. How do we measure this Flesch Reading Ease score? And why is this…

Weekly SEO Recap: Search landscape changes

Weekly SEO Recap: Search landscape changes

This weeks news has some drastic changes to the search landscape that could mean… Well, anything really. There’s also some smaller news about Google which is worth mentioning, so let’s dive in: Microsoft Bing to power AOL Search AOL Search, while relatively small, is still a thing. Microsoft just signed a deal to power it…

Real-time content analysis for better SEO

Real-time content analysis for better SEO

The best way to improve someone’s SEO content writing, is to let him do it, and then give real-time feedback. Ever since its first release in 2011, the page analysis functionality in WordPress SEO has always worked when you saved the post. We’re about to change that, and make it real-time. We’ll give you a preview of…

Weekly SEO Recap: Google tests & oDesk becomes Upwork

Weekly SEO Recap: Google tests & oDesk becomes Upwork

Coming to you from warm & very sunny Seville, where I’m currently attending WordCamp Europe along with some colleagues, this is another weeks SEO recap! There was some nice news about Google tests that came out this week that I’d love to share with you. Also, a case study on a project I was actually involved in…

Optimizing your mobile content

Optimizing your mobile content

I don’t have to tell you that mobile traffic is taking over desktop traffic in a fast pace. Mainly because I already did. We have been talking about making sure your website is responsive and how Mobilegeddon is hurting websites. In this article, I’d like to talk about the practical side of optimizing your mobile content…

Facebook author tags & Yoast SEO

Facebook author tags & Yoast SEO

Last week, Facebook did a post on their media site about Facebook author tags. Many blogs, including sites we love like SearchEngineJournal, picked it up as though it was the best new thing since sliced bread. It’s not, obviously, mostly because it’s not actually new. You see, Facebook did release their author tags in June, but…

How to incorporate cornerstone content

How to incorporate cornerstone content

Two weeks ago, I wrote a post focussing on the question of the type of content of cornerstone content articles. I concluded with the notion that  cornerstone content should be informative, fun to read and extremely well written. Cornerstone articles should reflect your business or the mission of your business. Once you have written such…