Yoast joins CrowdFavorite!

Yoast joins CrowdFavorite!

Update: look at the date above and draw your conclusions :) This is the year that Yoast turns 5 years old. A natural time to reflect upon how the company is doing and what it should and should not be doing and what we want for the future. Today we’re proud to announce that we’ve…

WordPress SEO 2.0: focus on what matters

WordPress SEO 2.0: focus on what matters

We’re proud to announce the availability of WordPress SEO 2.0. This release adds new features for Google’s Knowledge Graph and improves the design, layout & usability of the WordPress SEO plugins admin screens in many ways. Google Knowledge Graph Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search…

Mobile-friendly sites and SEO

Mobile-friendly sites and SEO

Last month, Google actually announced a change in their algorithm before it had already happened. In this post they mention that starting April 21st mobile-friendliness will become a ranking factor more and more. In the past few weeks we’ve been getting quite a few reports from Google Webmaster Tools. Not only did they add a Mobile Usability item under the…

GA plugin security update & more

GA plugin security update & more

It’s been quite the week here at Yoast. Our release of a security update to WordPress SEO was followed by several other major plugins uncovering similar issues and a renewed interest among security researchers into big WordPress plugins. Turns out we had another issue to patch, so today we released an update to our Google Analytics…

Cohort Analysis in Google Analytics

Cohort Analysis in Google Analytics

Since a few weeks Google Analytics has been rolling out a new feature in beta: Cohort Analysis. I was actually made aware of this new feature by my colleague Peter, who is working on our Google Analytics by Yoast Premium plugin. We started looking at the new analysis together. As is often the case with…

WordPress SEO Security release

WordPress SEO Security release

This morning we released an update to our WordPress SEO plugin (both free and premium) that fixes a security issue. A bit more details follow below, but the short version of this post is simple: update. Now. Although you might find your WordPress install has already updated for you. What did we fix? We fixed a…

Bing Webmaster Tools: Security, Widgets and Messages

Bing Webmaster Tools: Security, Widgets and Messages

Compared to the first three sections, the last three are relatively small. In this final post in our series on Bing Webmaster Tools we will go over Security, Malware and Messages and share our findings. Security Making sure your website is secure is of course really important. We have already emphasized this on our page on WordPress security,…

Bing Webmaster Tools: Diagnostics & Tools

Bing Webmaster Tools: Diagnostics & Tools

Bing Webmaster Tools provides a number of tools to analyze your website. Somehow, they managed to squeeze these into one page in Bing Webmaster Tools as the dashboard page for the section Diagnostics & Tools. Fortunately, all tools also have a separate page… In this post, we will go over all tools and tell you how…

Bing Webmaster Tools: Reports and Data

Bing Webmaster Tools: Reports and Data

In this second Bing Webmaster Tools post in our series on Webmaster Tools, the focus is on reporting. We’ll be going over a number of pages, and try to explain what information is available and how this can help you improve your website. Or get new insights about your audience, of course. This section is…

YoastCon: 5 year anniversary conference

YoastCon: 5 year anniversary conference

This year in May Yoast will turn 5 years old. In May 2010 I founded Yoast. Now, almost 5 years later, we have 21 employees and we’re still growing! To celebrate our anniversary and our continued growth we’re hosting a conference: YoastCon! YoastCon will be a day full of great speakers, all speaking on what Yoast stands for: website optimization.…