Why we’re offering Conversion Reviews

As of January 2nd we’re offering Conversion Reviews, in which we review your website and give you a list of improvements to increase your conversion rates. We’ve come to the conclusion we needed to offer these Conversion Reviews as a result of my own activities within Yoast, as well as our experience with the Website Reviews.


We already focused on conversion when making our Website Reviews, among other things. During the hundreds of Website Reviews we’ve done so far, we noticed a lot of the websites we were reviewing could use more than just a ‘nudge in the right direction’. Because while we are helping people to get more and more traffic to their site, it’s a waste to see only a sliver of that traffic actually converting.

Apart from that, I’ve personally noticed that I’ve had more and more to say about the conversion part of the Website Reviews. Sometimes I actually had to hold back on this part, so it wouldn’t drown out the rest of the review.

So making the Conversion Review its own thing was a logical step. Business wise it’s a logical step as well: the Website Review will help you draw as much visitors to your website as possible, and the Conversion Review will help you make the most of these visitors.

Conversion Review

In short, the Conversion Review will help you optimize your conversion rates. Whether your website is aimed at sales, email subscriptions or simply page views, the Conversion Review will give you a handy list of what you should change. Basing our claims on (scientific) articles and findings from other tests and studies, we tell you what you should change, what you could test, and why.

So even if you’re no stranger to conversion rate optimization, this review will be helpful to you. It will give you a clear focus on your most important pages and where the best improvements could be made.

What others thought

In december 2013 we’ve already done some Conversion Reviews. Here’s what one of our customers had to say:

Bully Max“We would like to thank you for the review as it is proving to be indispensable for us growing the business. In fact, so far I think I look at the review at least once a day for reference. Thank you also for taking care of our Google Analytics issues. Having a backup of the data is a great thing. Your hard work with this is very appreciated. All in all, your reviews are awesome, and any serious online business would be missing out, not to take advantage of such knowledge.

Team Yoast is money well spent, bottom line!”

Matthew Kinneman, Bully Max

Order your Conversion Review here »



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13 Responses

  1. Paul DavidBy Paul David on 9 January, 2014

    It is amazing how few people know the difference between “SEO” and “conversion”
    I am always asking my clients which is more important, having 10 people find your site and sign up OR 100 find your site and do nothing?

    • Thijs de ValkBy Thijs de Valk on 9 January, 2014

      Exactly. Although increasing your traffic will probably increase sales, there’s an obvious downside to just piling traffic upon traffic.

      You need to make sure you’re making the most of the visitors you’re getting. Which is why you should do SEO and CRO (Conversion Rate Optimization).

  2. SEO4.netBy SEO4.net on 9 January, 2014

    I really like that kind of actions. Such Convertion Reviews will help people to stop thinking only about traffic and keywords and start to professionaly analize their website.

  3. Sherice JacobBy Sherice Jacob on 9 January, 2014

    As someone who also does conversion reviews, be ready to explain the science behind the suggestions you’re making. It’s so great to be able to help someone’s site achieve such a huge difference in sales though! Best of success with your new venture :)

    • Thijs de ValkBy Thijs de Valk on 14 January, 2014

      As said in the post, this is exactly what we’re doing ;)

  4. SAJIDBy SAJID on 10 January, 2014

    Wao.. Thats pretty amazing… I agree with paul… Yoast is the first ever plugin to analyze the conversions also…
    Thanks a load Joost…:)

    • Thijs de ValkBy Thijs de Valk on 14 January, 2014

      Well this is not part of the plugin, actually. It’s a whole new service ;)

  5. Sohil MemonBy Sohil Memon on 10 January, 2014

    No doubt, Yoast plugin is the best plugin comprising of amazing features that really helps users to survive in the Blogosphere! Thanks team :D

  6. AngelinaBy Angelina on 12 January, 2014

    Such Convertion Reviews will help people to stop thinking only about traffic and keywords and start to professionaly analize their website.

    • Thijs de ValkBy Thijs de Valk on 14 January, 2014

      That’s the idea! :)

  7. Javier López DíazBy Javier López Díaz on 12 January, 2014

    Thank you for your post, sincerelly. Great job like always.

  8. rahulBy rahul on 15 January, 2014

    I would like to try the same on my site. For my site conversion is very important

    • Thijs de ValkBy Thijs de Valk on 15 January, 2014

      Well you’re welcome to order a Conversion Review of course ;-) Just click the button at the bottom of the post or go here!