Making money online – increasing profits

Making money online isn’t too hard, if you’re a web developer like me. You just sell yourself for a certain hourly rate and if you’re any good, projects will flow in. That’s what’s been happening for the last year for me at least. I started AlthA Web Design, and I’ve been swamped with work since. There’s only one problem with that: I’m lazy.

Dollar signBasically, I want to make more money, online and offline, and do less work. Now I could increase my hourly rate of course, but there’s an inherent problem with hourly rates: they limit the amount of money you can make in an hour. So I’ve decided I’ll do some other stuff. First is monetizing this site, a little. In the sidebar you see 2 banners now, I will sell a maximum of 4 spots in total, and do some paid reviews. I will only do paid reviews for stuff that interests me and you, though, so it should all still be relevant for you, as a reader.

Next to that I’ll be working on more WordPress stuff, together with Adriaan Pienaar. He’s built some great Premium News Themes for WordPress, which we’ll be working on together. This is actually my dream scenario: making money on doing cool stuff with WordPress.

I’ve got some other tricks up my sleeve as well, also to do with WordPress, you’ll be seeing those roll out over the coming months!

Tags: runs on the Genesis Framework

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23 Responses

  1. GuillermoBy Guillermo on 6 February, 2008

    Success is not for lazy people. What ease come easy goes buddy.. So if you want to make money, you better move your back!

  2. Joost de ValkBy Joost de Valk on 6 February, 2008

    Hehe I work hard Guillermo. It’s just that I’ve only got a certain amount of hours in my week outside of work at Onetomarket, which I still enjoy too much to quit it, so I have to maximize the money I make from those hours :)

    Trust me, and just look at the plugins, extensions etc. I wrote in just the last year: I’m not really lazy ;)

  3. Paul SchoenmakersBy Paul Schoenmakers on 6 February, 2008

    It looks like you’re even stuffing this post with an E-junkie affiliate link ;-)

  4. Joost de ValkBy Joost de Valk on 6 February, 2008

    Hey am I not allowed to make some money off affiliate? ;)

  5. Sam I AmBy Sam I Am on 6 February, 2008

    Interesting to see you starting with paid reviews considering G’s recent stance on them. Or will the links all be condomized? Not that I care, but you know with G these days everything needs to be clarified in big bold letters LOL

  6. Joost de ValkBy Joost de Valk on 6 February, 2008

    They’re “condomized” yes :)

  7. youfoundjakeBy youfoundjake on 6 February, 2008

    You’re still going to be making great plugins for free though right? Don’t get too big for your britches.. :)

  8. Joost de ValkBy Joost de Valk on 6 February, 2008

    But of course Jake!

  9. Topher KohanBy Topher Kohan on 6 February, 2008

    I am in the same boat as you. I have a full time place and I am thinking of adding adds to mr WordPress blog. Not sure if I should got the AdSense way or not. Yea I am not lazy but I am slammed. I am excited about your work with WordPress.

  10. HummerbieBy Hummerbie on 6 February, 2008

    Good to see you working so hard, and now you will be getting some revenue from your work.

    I think it is a great idea and knowing your work, you will be doing great Job on this idea as well.
    I wish you lots of luck (and money) you deserve it!

  11. Michael @ FreshomeBy Michael @ Freshome on 6 February, 2008

    As long as you publish quality content I don’t really care about the ads, because I’m ad blind. :P

  12. Don DraperBy Don Draper on 7 February, 2008

    It’s very hard to get rich selling your services by the hour. Time is the one thing you can’t make more of.

  13. WordPress ModderBy WordPress Modder on 7 February, 2008

    I say, more power to you! You have been offering great things to the WordPress community for free, so why not try and make a few bucks?

    I’m behind you 100% and will do what I can to promote your work. I depend on the generous people like you and I appreciate your talents. I also appreciate the personal assistance you’ve shown in the past;)

    Feel free to contact me if you have any ideas on how I can help.

  14. MariekeBy Marieke on 7 February, 2008

    Please don’t work too hard…. I don’t need any more clothes…. and I have enough shoes….
    All I want is a little bit of time with you….


  15. Joost de ValkBy Joost de Valk on 7 February, 2008

    Hey babe, so good to have that on record ;)

  16. Diana13By Diana13 on 7 February, 2008

    I wish you best of luck. You have some great numbers for this blog, like PR6 and a good Alexa traffic rank, so I think it wouln’t be hard for you to monetize it.

  17. Allan StewartBy Allan Stewart on 7 February, 2008

    Well you are getting some good traffic Joost, so you should be able to bring in some additional income through launching a few affiliate links and a bit of advertising etc. It takes time to build though.

    Also off topic I know, but I was just wondering how the e3mail system works? Its not a product that I am familiar with. Is it something you made your self? Also is it possible to integrate a subscription form as part of your wordpress template.

    Also regards email subscriptions how do you manage running feedburner along side the email maketing?

  18. PromoMastersBy PromoMasters on 7 February, 2008

    Hi Joost,

    how about asking people for small donation when downloading your free plugins. Everybody can decide to donate or not. But through a year this will make a nice holiday worth.


  19. SearchtroopBy Searchtroop on 8 February, 2008

    The plug in fee sounds like a good idea and the affiliate links will definitely work.

  20. JonathanBy Jonathan on 11 February, 2008

    what about SEO and SEM consulting, you’ve not listed it as a option or it’s selfexplained?

  21. James MannBy James Mann on 12 February, 2008

    I really don’t think you are lazy. If you had less to do I am sure you would take up the slack time and you would just be doing more. :)

    I started my online life as a web designer in 2001 but like you said, trading hours for dollars, just exhausted me.

    Later I started to get jealous of the money my clients were making and decided to give online marketing a try.

    I started that with static pages but once I saw the potential in blogging, well I just had to start blogging. Now I blog mostly about my hobbies and that is pretty much a breeze because I never stop talking about the things I love.

    The only thing that keeps me from living online during all my waking hours is my hobbies. I love going out for a day of fishing with buddies and then writing about the time we had and the equipment used.

    My wife told me I can’t have any more hobbies, there just isn’t enough time to have too many hobbies along with blogs. :)

  22. achieaBy achiea on 19 March, 2008

    Hi Joost,

    Found you from those nice guys at Hobo (SEO in Scotland). In terms of income, i ca recommend an online product of mind mapping offered by comapping. (
    No, i do not work for them or get any money from them, but their offer a great way of brainstorming or mind-mapping ideas for free trial and for a paid option.
    i think it is a great tool for those of your readers looking to take your ideas in this blog and map them out.
    I think they offer an affiliate option, just ask them, and i am sure there is an alternative revenue stream there… though small, still a good service it is.

    like i said, i am not working for these guys, just something that fits the idea of this article, your readership ( i assume ) and you can put your influence behind it.

  23. SciFiDriveBy SciFiDrive on 26 March, 2008

    I just started my scifi site I’m hoping to earn some revenue to pay for itself at least and I’m looking for ways to do that either affiliate marketing or direct advertising.

    I hope to see what can benefit more for a genre site like mine.