Wondering why you’re not selling more?
So you’re selling awesome products, but can’t seem to convince your visitors how awesome they are? Do people seem to find your website, but not your sales pages? Or do you just think you could be making more money?
That’s exactly why we’re now offering a Conversion review. We want to give you a workable report of things you could improve to increase your conversion rate. And we’ll do all that with a solid basis of (scientific) articles outlining how and why those changes would help you.
Your conversion rate is the percentage of your visitors that actually buys something. So that’s definitely a number you’d like to see grow. Having a higher percentage of your visitors buying your products, means you’ll be making more money.
In short, we’ll tell you what to improve, and how, and why. So not only will you probably start selling more, you will also learn what drives your customers to purchase your products!
What you will get
Optimization starts at the very basis. We’ll first do a thorough review of your website by means of a Gold review, which will be available as a separate report with your Conversion review. This Gold review will help you to optimize your website for SEO and UX as the basis of your optimization. The Conversion review itself will then contain recommendations for your optimized website. It will make sure that conversion won’t suffer from any SEO or UX issues to begin with.
To give you a good idea of what you’ll get with a Conversion review, we’ve written a post in January 2014 showcasing one of our conversion reviews. This post highlights a few of the things we’ll be reviewing when making a Conversion review.
We’ll look at your website and the conversion tactics, if any, you’re currently using. And we will also be looking into how your visitors behave; where they’re coming from and where they’re going. To be exact, we’ll be looking at the following:
- Google Analytics;
- social media;
You’ll receive a report outlining the changes that will probably improve your conversion rate. This will be focused on your most important channels and/or pages. All our claims will be founded on (scientific) articles.
What others thought
“We would like to thank you for the review as it is proving to be indispensable for us growing the business. In fact, so far I think I look at the review at least once a day for reference. Thank you also for taking care of our Google Analytics issues. Having a backup of the data is a great thing. Your hard work with this is very appreciated. All in all, your reviews are awesome, and any serious online business would be missing out, not to take advantage of such knowledge.
Team Yoast is money well spent, bottom line!”
– Matthew Kinneman, Bully Max
“Even for larger online businesses with an established digital team, whose website was developed by a Magento Gold Partner, Yoast’s complete Conversion review provides valuable insight, a fresh set of eyes and clarity on customer behavior.
Backed by solid data and scientific research, the report provided is clear and concise, with a valuable quick wins list you can attack immediately to see instant improvements.
The most memorable recommendation was a change to a larger font size – we couldn’t believe how obvious it was and yet it’s just something we didn’t notice or consider until Yoast pointed it out.
Some of Yoast’s recommendations even confirmed our own, adding weight and validation from one of the top SEO’s in the world – that made us feel warm and gooey inside!
It was definitely money well spent.”
– Stephen Dalton, Digital Commerce Manager, AVS Fencing
Some other clients