I’m talking about the Dutch SERPs at the moment. Google has been getting better and better at recognizing synonyms, plurals and singles etc in Dutch, and a few other European languages too. This caused a problem though, because suddenly, all our “startpagina’s”, pages full of links on a particular subject, had their keyword density doubled or tripled.
This creates some very odd looking results, see this search for “makelaar” instance, there’s 5 pages in that top 10 that are of no use to anyone, beginning with the #1… Or check the SERP for “hypotheek” (mortgage in Dutch) the second site there basically is an affiliate site showing the big banks what they should be doing (writing good content about the subject), but it’s probably ranking also because of the enormous keyword density for the word hypotheek… (Just search for hypotheek in your Firefox and check “highlight all”, if the page is all yellow, you know what’s happening.)
So basically, Google, do something about it, you’re looking stupid now…
BTW, Google quality guys, check this out, I hope you know what to do with people promoting their sites like that :)