Target more than one keyword on the same page
Related keyphrases
Cover your topic from multiple angles, not just one keyphrase, backed by real search volume and trend data from Semrush.
Included in Yoast SEO Premium, Yoast WooCommerce SEO, Yoast SEO for Shopify and Yoast SEO AI+
Multiple angles
Target up to 4 related phrases per post, alongside your main focus keyphrase
Real search data
Search volume and trends, powered by our Semrush integration
Writes naturally
Recognizes synonyms and word forms automatically, not just exact matches
Why related keyphrases matter
Google rewards content that covers a topic well, not content that repeats one phrase over and over. If you only optimize for a single keyphrase, you risk missing the related questions and terms your readers are actually searching for.
Related keyphrases help you write for the full topic, as part of your broader keyword research. You pick your main focus keyphrase as usual, then add up to four related phrases. Yoast SEO checks your content against all of them, so you get a clearer picture of how completely you’ve covered what your audience wants to know.
Write content that covers the whole topic
Choosing one keyphrase for a post is hard. You often want to be found for a slightly different phrase or campaign angle too, not just your main term. That’s what related keyphrases are for.
The related keyphrases you add get a slightly different check than your main focus keyphrase. Our assessment is less strict for them, so it’s easier to get a green bullet while still writing naturally.
What people use it for
Blog posts & guides
Turn a single post into one that competes for several related searches, not just your main phrase.
Product & category pages
Cover the different ways shoppers search for the same product, without repeating the exact same words.
Local & service pages
Target a handful of closely related local searches from one service page, instead of building a page for each.
Pillar & cornerstone content
Make your most comprehensive guide compete for a whole cluster of related searches, not just the head term.
Seasonal campaigns
Cover the different ways people search around one event or promotion, from a single campaign page.
Multilingual content
Account for how the same topic gets phrased differently, in each of the 20+ languages Yoast SEO Premium supports.
Built on real search data
Guessing which related terms to target is one of the hardest parts of SEO. So we built a shortcut.
Yoast SEO connects with Semrush right inside the WordPress editor, so you can see real search volume and trend data for related phrases without leaving your post. No spreadsheets, no separate tool, no guesswork about whether a phrase is worth targeting.
Connect your Semrush account, and you’ll see related keyphrase suggestions with the data behind them: how often people search for each phrase, and whether interest is rising or falling. Find one that fits, and add it to your post’s analysis with a single click. For the full click-by-click walkthrough, see how to use the Semrush related keyphrases feature.
How to add related keyphrases manually
Prefer to work without Semrush? You can add related keyphrases by hand too.
Click “Add related keyphrase” in the Yoast SEO meta box or sidebar. Enter your phrase, and Yoast SEO checks it against your content, showing a score next to your focus keyphrase.
See it in action
Check out the video to see how the premium SEO analysis handles related keyphrases, synonyms, and word forms in one workflow.
For focus keyphrases work
This infographic summarizes the entire concept of synonyms, related keywords, and word forms, the other functionalities of the Yoast SEO premium analysis!
Did you know?
Learn keyword research at Yoast SEO Academy
Choosing the right related keyphrases starts with good keyword research. Our Keyword research training walks you through building your own keyword list step by step, screencasts included. Check out our training course on keyword research!
FAQ
Add your main term as your focus keyphrase, then add up to four related keyphrases in the same meta box or sidebar. Yoast SEO checks your content against all of them, so one page can be optimized for multiple keywords at once instead of just one.
No. You can add up to four related keyphrases manually without connecting Semrush. A connected Semrush account adds search volume and trend data to help you choose which phrases to target.
Up to four per post, alongside your main focus keyphrase.
Related keyphrases won’t guarantee a ranking outcome, but covering a topic more completely gives search engines a clearer picture of what your content offers, which improves your chances of being discovered for a wider range of searches.
Related keyphrase analysis works in 20+ languages. Semrush data availability varies by language and region.