Social Media

Social Media

At Yoast we’re constantly experimenting with the bigger social media networks like Facebook, Twitter, Google+ and LinkedIn. We discuss those experiments here and tell you how to best optimize your site for sharing in the several networks. As this often impacts SEO as well, we’ll often discuss the intersect.

One of the things that a lot of social networks require is a set of specific meta tags and headers, so you’ll find that a lot of the posts below discuss those.

Social Media Optimization with WordPress SEO by Yoast

Our WordPress SEO plugin handles optimization of your WordPress site for search engines and we dare say it does a very good job of it. Most of that is technical optimization, like our XML sitemap functionality and aids in content optimization, like your page analysis function. But there’s more to SEO than that. You need…

You can’t content-market your way through life

About a week ago, Olivier Blanchard, one of the few people who pride themselves on working in social media whose posts I actually enjoy reading, wrote a post on his blog. Now you might think that’s not very news worthy, but it was his first post since February 25th. Up until that time he had…

Twitter Cards in action

I first wrote about Twitter Cards in June, when Twitter had just announced them, today I got a tweet from Paul Savage who noticed that they were now enabled for yoast.com. That’s super awesome news as it means that the implementation I did in my WordPress SEO plugin works. Of course I had to do…

Twitter Cards, Open Graph & Social Meta Data

Two days ago, Twitter introduced a new system called Twitter Cards (see their docs). It allows site owners to enhance the expanded tweets Twitter creates for their site, much in the same was as  OpenGraph tags give site owners the chance to determine what their posts & pages will look like when shared on Facebook. In…

Why I dislike Bo.lt

When I released my updated WordPress SEO article a few weeks back, my buddy Avinash was kind enough to tweet it. He tweeted it, at first, with a bo.lt link. Bo.lt is a sharing service that allows you to basically make a copy of a page and add some notes or even some changes to…

Search & Social – you can’t get the cream out of the coffee

Yesterday, Google launched “Search plus your World“, intermixing search and social and providing even more “personalized” results. There’s a lot of outcry about some parts of this, with people saying they don’t want “personalized” results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing.…

Optimising the Facebook Open Graph Protocol

A small note from Joost first: I’m working on a project with Alex Moss from Pleer. He knows an awful lot about the Facebook Open Graph protocol, in fact he did a couple of pretty good plugins for Facebook comments and buttons etc. I asked him to do a guest post about Open Graph here,…

URLs, social media and campaign tracking

Canonicalizing URLs is a very important  aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually…

Join Yoast on Facebook

I’ve been a bit slow on picking up on Facebook, I’ve had an account for ages but Yoast.com never had a Facebook fan page. My buddy Roy kept poking me though and telling me that I was missing out. So now it has: Yoast on Facebook. So I would really like if you join me…