Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? …Read: "Is Facebook evil? Aren’t we all?"
At Yoast, we’re constantly experimenting with the bigger social media networks like Facebook, Twitter, Pinterest and Instagram. We discuss those experiments here and tell you how to best optimize your site for sharing in the several networks. One of the things we often write about is OpenGraph, which allows for enhanced sharing on social media. We’ll also guide you through the analytics of these platforms.
As a smart social media strategy might impact SEO as well, we’ll often discuss the intersect.