Social Media

At Yoast, we’re constantly experimenting with the bigger social media networks like Facebook, Twitter, Pinterest and Instagram. We discuss those experiments here and tell you how to best optimize your site for sharing in the several networks. One of the things we often write about is OpenGraph, which allows for enhanced sharing on social media. We’ll also guide you through the analytics of these platforms.

As a smart social media strategy might impact SEO as well, we’ll often discuss the intersect.

Social Media

Must read articles about Social Media


Ask Yoast: Hiding images for Pinterest in your posts

14 September 2018 by Joost de Valk - 8 Comments

Pinterest is a pretty popular platform these days. It’s basically a search engine, with a social aspect. So, making your images appealing for sharing on Pinterest can be a great idea. And not just if you have a mom-blog or DIY site! If you use Pinterest right, it can help you drive more traffic to …

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Category: Social Media
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New tactics to improve your Facebook reach

6 September 2018 by Marieke van de Rakt - 29 Comments

Last week, I posted an article about the current status concerning Facebook traffic. I shared the fact that for Yoast.com, the Facebook referral traffic is decreasing. I also asked you all whether or not you noticed something similar and invited you to share your tactics to deal with such a decrease. You left lots and …

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Category: Social Media
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Facebook reach

Facebook traffic: What’s the current status?

Facebook is becoming less important as a source of traffic to your site. We wrote about it before, but mid August a lot of internet-sources reported that Facebook “did not care about publishers”. Joshua Benton wrote a nice and nuanced article about the matter, in which he also shared some interesting statistics. Facebook is indeed …

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Category: Social Media
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facebook traffic decrease

Writing great social media content for your blog

27 August 2018 by Caroline Geven - 4 Comments

I’ve always felt lucky blogging for Yoast.com. As I wrote before, I have an entire blog team that makes sure my post gets scheduled, is free of grammar or spelling errors and they publish it on social media. So I ‘only’ had to come up with an idea, which the team often helped me with, …

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Caroline's Corner

Is Facebook getting less important?

Nowadays, the majority of teens use YouTube and Instagram, instead of Facebook. And, websites are now attracting more traffic from Google – organic search – than from Facebook. Statistics aren’t looking that good for Facebook. Is Facebook getting less important for companies, blogs, and websites? And what should you do about it? In this post, …

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Category: Social Media
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Facebook reach


Caroline’s Corner: How to use Pinterest to grow – my experiences

A little over a month ago I started looking at my Pinterest profile more seriously in regards to my blog. I didn’t use Pinterest for my blog yet and never even thought of pinning my blog posts to Pinterest. I used the website to keep my wishlist up to date and had tons of hidden …

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Caroline's Corner

Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags

30 April 2018 by Jono Alderson - 15 Comments

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with a …

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Optimize product images for your online shop

Is Facebook evil? Aren’t we all?

Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? …

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Category: Social Media
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What to do if traffic from Facebook is decreasing?

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. …

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Category: Social Media
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Facebook reach


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