Social Media

At Yoast, we’re constantly experimenting with the bigger social media networks like Facebook, Twitter, Pinterest and Instagram. We discuss those experiments here and tell you how to best optimize your site for sharing in the several networks. One of the things we often write about is OpenGraph, which allows for enhanced sharing on social media. We’ll also guide you through the analytics of these platforms.

As a smart social media strategy might impact SEO as well, we’ll often discuss the intersect.

Social Media

Must read articles about Social Media


Ask Yoast case study: Appealing content for a real estate site

8 February 2018 by Meike Hendriks - 4 Comments

In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his …

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optimizing your real estate site case

How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans - 12 Comments

This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part …

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Ranking your local business part 7: Social Signals

7 September 2017 by David Mihm - 2 Comments

This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas …

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Ranking your local business part 7: Social Signals


What to do if the traffic on your blog is decreasing?

18 July 2017 by Marieke van de Rakt - 50 Comments

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! First …

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What to do when your site's traffic is decreasing


How to use Twitter Cards

16 June 2017 by Jimmy Comack - 7 Comments

Back in 2012, Twitter introduced a system called Twitter Cards which allows site owners to display enhanced tweets on their websites using a syntax very similar to that of OpenGraph. Thanks to this new system, Twitter can show nicer looking tweets, including ones containing media such as images, audio and video. How does it work? …

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Twitter cards


SEO basics: How to use social media

24 March 2017 by Marieke van de Rakt - 27 Comments

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …

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how to use social media

Social buttons: How to add and track them on your site

23 March 2017 by Jimmy Comack - 4 Comments

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how …

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social media buttons website


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