Social Media

At Yoast, we’re constantly experimenting with the bigger social media networks like Facebook, Twitter, Pinterest and Instagram. We discuss those experiments here and tell you how to best optimize your site for sharing in the several networks. One of the things we often write about is OpenGraph, which allows for enhanced sharing on social media. We’ll also guide you through the analytics of these platforms.

As a smart social media strategy might impact SEO as well, we’ll often discuss the intersect.

Social Media

Must read articles about Social Media


Is Facebook evil? Aren’t we all?

18 April 2018 by Marieke van de Rakt - 22 Comments

Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? …

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What to do if traffic from Facebook is decreasing?

26 March 2018 by Marieke van de Rakt - 11 Comments

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. …

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Category: Social Media
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Facebook reach

As Facebook’s algorithm changes SEO becomes crucial

21 March 2018 by Marieke van de Rakt - 19 Comments

If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top …

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Category: Social Media
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Facebook reach

Ask Yoast case study: Appealing content for a real estate site

8 February 2018 by Meike Hendriks - 4 Comments

In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his …

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optimizing your real estate site case

How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans - 12 Comments

This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part …

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Website SEO audit

Ranking your local business part 7: Social Signals

7 September 2017 by David Mihm - 2 Comments

This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas …

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Ranking local business


What to do if the traffic on your blog is decreasing?

18 July 2017 by Marieke van de Rakt - 50 Comments

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! First …

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What to do when your site's traffic is decreasing


How to use Twitter Cards

16 June 2017 by Jimmy Comack - 7 Comments

Back in 2012, Twitter introduced a system called Twitter Cards which allows site owners to display enhanced tweets on their websites using a syntax very similar to that of OpenGraph. Thanks to this new system, Twitter can show nicer looking tweets, including ones containing media such as images, audio and video. How does it work? …

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Twitter cards


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