Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. …Read: "What to do if traffic from Facebook is decreasing?"
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If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top …Read: "As Facebook’s algorithm changes SEO becomes crucial"
In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his …Read: "Ask Yoast case study: Appealing content for a real estate site"
This is the third and final part in our series on how to do an SEO audit on your website. Regularly auditing your site – or your clients’ sites – is a great way to get a feel for what you can do to improve its SEO. In part 1, I talked about user experience and …Read: "How to perform an SEO audit. Part 3: Site speed & Engagement"
This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas …Read: "Ranking your local business part 7: Social Signals"
You are a small business owner with a local target audience. Of course, your local audience needs to find your shop or office, and you want to use social media for that. But, in the plethora of platforms, you just have no clue where to start. So you post something on Facebook, try a tweet now …Read: "Social media for small business owners"
If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! First …Read: "What to do if the traffic on your blog is decreasing?"
Back in 2012, Twitter introduced a system called Twitter Cards which allows site owners to display enhanced tweets on their websites using a syntax very similar to that of OpenGraph. Thanks to this new system, Twitter can show nicer looking tweets, including ones containing media such as images, audio and video. How does it work? …Read: "How to use Twitter Cards"
Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use …Read: "Ask Yoast: Video on YouTube or on my own site?"
Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …Read: "How to use social media?"