Social Media archives - Page 2 of 5

What to do if traffic from Facebook is decreasing?

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. …

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Category: Social Media
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Facebook reach

As Facebook’s algorithm changes SEO becomes crucial

If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top …

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Category: Social Media
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Facebook reach

Ask Yoast case study: Appealing content for a real estate site

8 February 2018 by Meike Hendriks - 4 Comments

In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his …

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Ask Yoast Case study: SEO for a Real estate

How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans - 12 Comments

This is the third and final part in our series on how to do an SEO audit on your website. Regularly auditing your site – or your clients’ sites – is a great way to get a feel for what you can do to improve its SEO. In part 1, I talked about user experience and …

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Website SEO audit

Ranking your local business part 7: Social Signals

7 September 2017 by David Mihm - 2 Comments

This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas …

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Local SEO


What to do if the traffic on your blog is decreasing?

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! First …

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What to do when your site's traffic is decreasing

How to use Twitter Cards

16 June 2017 by Jimmy Comack - 7 Comments

Back in 2012, Twitter introduced a system called Twitter Cards which allows site owners to display enhanced tweets on their websites using a syntax very similar to that of OpenGraph. Thanks to this new system, Twitter can show nicer looking tweets, including ones containing media such as images, audio and video. How does it work? …

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Twitter cards


How to use social media?

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …

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how to use social media


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