Social Media archives

Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …

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metadata seo social media internationalization

Local ranking factors that help your local business’ SEO

2 March 2017 by Michiel Heijmans - 13 Comments

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …

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Social media optimization with Yoast SEO

10 January 2017 by Joost de Valk

Our Yoast SEO plugin handles optimization of your WordPress site for search engines and we dare say it does that pretty well. Most of that is technical optimization, like our XML sitemap functionality, as well as aids in content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to …

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Social Media optimization Yoast SEO

Low-budget branding for small businesses

2 December 2016 by Michiel Heijmans - 13 Comments

Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and …

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low budget branding small business

Ask Yoast: Duplicate content on LinkedIn Pulse

28 November 2016 by Joost de Valk - 2 Comments

Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content. But could you publish …

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Ask Yoast AMP for small business owners


Improve your small business SEO today

9 September 2016 by Michiel Heijmans - 2 Comments

Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can …

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Small business tips

Insights in Instagram analytics

21 July 2016 by Michiel Heijmans - 6 Comments

Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens …

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Categories: Analytics, Social Media
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Insight Instagram Analytics

Ask Yoast: Facebook or Adwords advertising?

8 July 2016 by Joost de Valk - 4 Comments

If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who …

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Ask Yoast AMP for small business owners

Ask Yoast: Can backlinks from one site hurt my rankings?

27 May 2016 by Joost de Valk - 1 Comment

Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots of links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you therefore be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta …

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Ask Yoast AMP for small business owners


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