Social Media archives - Page 2 of 5


What to do if the traffic on your blog is decreasing?

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! First …

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What to do when your site's traffic is decreasing

How to use Twitter Cards

16 June 2017 by Jimmy Comack - 7 Comments

Back in 2012, Twitter introduced a system called Twitter Cards which allows site owners to display enhanced tweets on their websites using a syntax very similar to that of OpenGraph. Thanks to this new system, Twitter can show nicer looking tweets, including ones containing media such as images, audio and video. How does it work? …

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Twitter cards


How to use social media?

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …

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how to use social media

Social buttons: How to add and track them on your site

23 March 2017 by Jimmy Comack - 4 Comments

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how …

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Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …

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metadata seo social media internationalization

Local ranking factors that help your local business’ SEO

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …

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Social media optimization with Yoast SEO

10 January 2017 by Joost de Valk

Our Yoast SEO plugin handles optimization of your WordPress site for search engines and we dare say it does that pretty well. Most of that is technical optimization, like our XML sitemap functionality, as well as aids in content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to …

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Social Media optimization Yoast SEO

Low-budget branding for small businesses

2 December 2016 by Michiel Heijmans - 13 Comments

Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and …

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