Social Media archives


Improve your small business SEO today

9 September 2016 by Michiel Heijmans » - 2 Comments

Small business tips

Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can »

Categories: Content SEO, Social Media, User eXperience (UX)
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Insights in Instagram analytics

21 July 2016 by Michiel Heijmans » - 6 Comments

Insight Instagram Analytics

Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens »

Categories: Analytics, Social Media
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Ask Yoast: Facebook or Adwords advertising?

8 July 2016 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who »

Categories: eCommerce, Social Media
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Ask Yoast: can backlinks from one site hurt my rankings?

27 May 2016 by Joost de Valk » - 1 Comment

Ask Yoast AMP for small business owners

Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots of links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you therefore be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta »

Category: Social Media
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Social Previews in Yoast SEO Premium

3 May 2016 by Joost de Valk » - 8 Comments

Social previews in Yoast SEO Premium

In Yoast SEO Premium 3.2, we introduced social previews. It works much like the snippet preview people have come so used to. As the snippet preview does for search rankings, we think social previews will improve your social workflow. Which picture will Facebook pick? When you publish a post and you haven’t specifically selected a Facebook image »

Category: Social Media
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How to optimize your Facebook reach

13 April 2016 by Marieke van de Rakt » - 8 Comments

How to optimize your Facebook reach

Social media like Facebook allow you to reach people that might be interested in your stuff. You’ll reach people who like your Facebook page, and you might even reach the friends of people who like your Facebook page. Some posts, however, seem to be much more successful than others. Why do some of your posts »

Category: Social Media
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Social Media Strategy: where to begin?

17 March 2016 by Marieke van de Rakt »

how to determine a social media strategy

Social media are a necessary part of any marketing strategy, but they should also be a part of your SEO strategy. As social media become more popular, Google and other search engines can’t ignore them any longer. Tweets and Facebook posts don’t get the highest rankings in Google, but Facebook pages and profiles for sure »

Category: Social Media
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Optimize your (WordPress) gallery

9 March 2016 by Michiel Heijmans » - 9 Comments

Optimize your WordPress gallery

Optimizing your images is one thing, but optimizing a page filled with images really is another. Of course, there is a certain overlap in how to optimize a single image and a gallery. In this post, I will go over the things you need to take into account when using photo galleries on your website. »

Categories: Content SEO, Social Media
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Weekly SEO recap: speed it up!

19 February 2016 by Joost de Valk » - 3 Comments

read Joost's weekly recap

This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting. AMP »

Categories: Social Media, Technical SEO
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Pinterest Analytics: a quick walk-through

18 February 2016 by Michiel Heijmans »

Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this »

Categories: Analytics, Social Media
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