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Basic SEO training: don’t over-optimize

In our Basic SEO training, we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that, we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that you shouldn’t over-optimize:

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Here’s the transcription :

“Don’t over-optimize! Some people seem to think that if you write a text with the keyword that you want to be found for in every other sentence, that Google will think: “This article is about this keyword and I will rank it really high”. Well, maybe that’s true in the short run, but in the long run, this will not be the case. People will get very annoyed if they read the same keyword in every other sentence. So they will be bored with your text, not read it and click away.”

Wondering if you’re using your keywords too often in your text? Be sure to check if you use the keyword enough, yet not too often with the Yoast SEO plugin for WordPress or Drupal Module! Both calculate the keyword density of your post or page content and provide advice to use the keyword less or more often.

Our Basic SEO training is full of informative videos, challenging quizzes with helpful feedback and in-depth reading material. It helps you build a solid foundation in SEO.

Read more: 5 reasons why you should buy the Yoast Basic SEO training »

Learn how to write online copy that ranks!

  • Covers all from picking keywords to publishing
  • Optional personal feedback
  • On-demand SEO training by Yoast
  • End up with a ready-to-use blog post!
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5 Responses to Basic SEO training: don’t over-optimize

  1. Khaled
    Khaled  • 4 years ago

    Good post! Yes, over-optimizing or keyword stuffing more likely to harm search engine ranking. Thank you for sharing.

  2. Nick Stamoulis
    Nick Stamoulis  • 4 years ago

    Over-optimizing content is more than just annoying – it’s something that can actually harm your search engine rankings. This could also be seen as “keyword stuffing”, which Google specifically lists as a no-no in their Webmaster Guidelines. Instead, it’s much better to write content naturally and in doing so, keywords will naturally find their way into the content. This gives the user a much better experience and they are far more likely to perceive your content as useful, which is what the goal for the content should be in the first place.

  3. Prateek
    Prateek  • 4 years ago

    Thanks for this one.thanku so much.

  4. Sikhar Dhawan
    Sikhar Dhawan  • 4 years ago

    Over Optimization is always a very bad sign for SEO. Google can easily sense if a site is over optimized. Hence one must keep an open eye while optimizing their site.

  5. Mike Toste :: Realtor®
    Mike Toste :: Realtor®  • 4 years ago

    Do you think the over-optimizing or keyword stuffing is also harmful to youtube video rankings? Love the new videos and how you are so helpful, keep it up.