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How to create an FAQ page?

Ask Yoast: How to create an FAQ page?

A page that is commonly found on all kinds of websites, is the FAQ (frequently asked questions) page. Commonly asked questions or remarks from customers/visitors are addressed on this page. When you visit a site looking for an answer to a specific question, the FAQ page is probably one of the first pages you’ll check.

There are several ways an FAQ page can benefit your site. For starters, it can save you time, if you regularly have to answer emails asking similar questions. In addition, a good FAQ page shows professionalism and expertise, and therefore could help improve your visitor’s trust. A great answer to a potential buyer’s question might tip the balance toward a sale. So, you’ll understand that it’s certainly worthwhile to consider adding an FAQ page to your site, and give some thought to how you do that. Let’s dive in a bit further in this Ask Yoast!

Francesco Fredduzzi emailed us his question on FAQ pages and SEO:

From an SEO-perspective, what’s the best way to create an FAQ page for my website? Should I create a subdomain? Is it better to have a collapsible list (question + answer) on the same page, or a list of links to specific posts that answer each question?

Watch the video or read the transcript further down the page for my answer!

Creating an FAQ page from an SEO perspective

“It really depends. First of all, do not create a subdomain. Make these pages on your own website. Second, if they’re long answers, then there’s nothing wrong with creating individual pages that answer those questions. But if they’re short answers, then the best user experience and thus, usually the best thing to do for Google is to put them on one page and create a larger FAQ page.

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Now there’s all these efforts going on in Schema to make things like FAQs more easily marked up so that we can detect what is a question and what is an answer. I suspect we’ll have better solutions for this within the next six months. So stay tuned, subscribe to Yoast.com and make sure that you get all our news. Good luck.”

Ask Yoast

In the series Ask Yoast, we answer SEO questions from our readers. Do you have an SEO-related question? A pressing SEO conundrum you can’t find the answer to? Send an email to ask@yoast.com, and your question may be featured in one of our weekly Ask Yoast vlogs.

Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about the Yoast SEO plugin not working properly, we’d like to refer you to our support page.

Read more: What is UX (and why bother)? »


13 Responses to Ask Yoast: How to create an FAQ page?

  1. ardi
    ardi  • 1 week ago

    yoast SEO premium plugin $89 for one year (1site) or for lifetime (1site?

  2. Assai Web Design in Sequim, WA
    Assai Web Design in Sequim, WA  • 1 week ago

    Anyone have thoughts on how FAQs differ from a Knowledge Base in their usefulness/appeal/function? We have a web design and hosting website and certainly see the advantage with reduced support tickets and email inquiries.

  3. Bri Sullivan
    Bri Sullivan  • 2 weeks ago

    Just added! Thanks…Bri

    • Willemien Hallebeek
      Willemien Hallebeek  • 1 week ago

      Awesome! Well done and good luck, Bri!

  4. wasim akram
    wasim akram  • 2 weeks ago

    It is really a nice information. I also want to try this FAQ page for my website.

  5. Ayk Balouch
    Ayk Balouch  • 2 weeks ago

    Great Topic. Keep It Up With Great Work.Thanks…

  6. Divya Thakur
    Divya Thakur  • 2 weeks ago

    Thanks for this great post! I’ll be adding my FAQ soon

    • Iris Guelen
      Iris Guelen  • 2 weeks ago

      Great Divya! You’re welcome :)

  7. Michael Lauritzen
    Michael Lauritzen  • 2 weeks ago

    Great article i will try to make one with a schema for my site.

  8. Bollywood Gyanni
    Bollywood Gyanni  • 2 weeks ago

    It’s Really Great. Keep up the good work.

  9. Robert Lowdon
    Robert Lowdon  • 2 weeks ago

    Interesting article. Do you find there is a benefit with SEO, or are these questions better in a blog format for instance? Just curious

  10. Tsahi Levent-Levi
    Tsahi Levent-Levi  • 2 weeks ago

    Thanks for this.
    What would you say about paid online courses? Should they go into a subdomain or stay within the same main domain?
    I am contemplating moving my paid course to a subdomain and wondering if there’s an impact there that I am missing.

    • Willemien Hallebeek
      Willemien Hallebeek  • 2 weeks ago

      Hi Tsahi, It’s always better to do that on the same domain and not create a subdomain. That way the ranking of your paid courses pages can benefit from the ranking of your head domain. Good luck!


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