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Crossposting content on Medium

Ask Yoast: Crossposting content on Medium

To increase your reach, it could be worth your while to post some of your content on sites with more authority and more visitors than your own site. But it’s a good idea to think about how to do that. You may think ‘If many people see my post on a site like, they’ll automatically head over to my site to check out that post, increasing my traffic.’ But is that really the case?

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You probably don’t want to end up with duplicate content, and it also isn’t in your best interest to be competing with high authority sites. So, how can you use these platforms, like Medium, to your advantage? Let me tell you what I think in today’s Ask Yoast!

Tsahi Levent-Levin emailed us a question on crossposting content on Medium:

There seems to be a trend of placing a post on a blog and then republishing the exact same content on As there’s no ability to control the canonical tag, how do you view this practice? Does it increase reach and discoverability or does it dilute ranking due to duplicate content?

Rectification: It appears that you can set a canonical link on Medium! So please add it and prevent duplicate content by doing so.


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11 Responses to Ask Yoast: Crossposting content on Medium

  1. Mr. KingsHOK
    Mr. KingsHOK  • 3 months ago

    In other words, with the setting at medium we can still post the same content?

  2. Stephen Gagnon
    Stephen Gagnon  • 3 months ago

    I did not know anything about being able to add a canonical tag to Medium, thank so much for posting this!

  3. Tammy Ane
    Tammy Ane  • 3 months ago

    Wow Such a great Blog. I thought that it was exceptionally helpful. I discovered this which is exceptionally utilize full. Extraordinary article and data continue sharing more! Love yours blog. Heap of Thanks.

  4. Up SEO
    Up SEO  • 3 months ago

    How about sharing your posts on Medium only after they got indexed?

  5. digimarkagency
    digimarkagency  • 3 months ago

    Really helpful.. thanks for sharing

  6. Amit Mishra
    Amit Mishra  • 3 months ago

    The blog seems pretty good and looks great to understanding

  7. Chris
    Chris  • 3 months ago

    Medium seems pretty good, but cross-posting the exact duplicate content to another site, even if it can have a canonical, reminds of the times when people used guest blogging as a link building tool…. and then Penguin came along.

    Matt Cutts once said to ‘Stick A Fork In It’. He no longer works at Goole, but I think I will stick with that advice.

  8. Terminix
    Terminix  • 3 months ago

    How valuable are visitors from sites like medium for blogs that use Adsense as the sole monetization channel? Thanks Joost.

    • Willemien Hallebeek
      Willemien Hallebeek  • 3 months ago

      Hi Terminix, well, this doesn’t sound like a very robust strategy. You’d first have to actually get an increase in traffic by republishing on Medium, which might not even happen. And then these visitors would have to convert on your site.

  9. Sina
    Sina  • 3 months ago

    How about sharing your posts on Medium only after they got indexed? Or claiming your website/weblog on Medium by giving a backlink to Medium?

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