When doing your keyword research, finding the best keyword strategy can be hard. You'll want to go after keywords your audience is using, but you have to be realistic about your chances to rank. In this Ask Yoast, we'll look at the case of a business trying to reach a specific audience: how do you approach that?
The importance of user experience for SEO continues to increase. But what is UX? And how does it affect SEO? User experience is all about offering your visitors a memorable experience on your site. If people enjoy your site, they come back and tell their friends. Find out more about UX in this SEO basics post.