I’m currently at Made in 48 hours lecturing a few hundred people about effective search engine marketing and search engine optimization. The event has been set up by Doug Richard, known to people in the UK as a former Dragon from Dragon’s Den and a serial entrepreneur, VC and teacher of small business and startups. Doug has…
SEM
Win a ticket for SES Hamburg!
So SES Hamburg is close, very close, and if you haven’t bought a ticket yet, you can win one here! There are three reasons, according to Matt McGowan, to come to SES: Constructive feedback on how to improve your website’s visibility in the Search Engines – more relevant traffic, more sales Immediate feedback on how…
Cloaking for AdWords
A post by Barry on SEL discusses cloaking AdWords URL’s to get around the display URL policy from Google (displayed domain in the ad has to exactly match the destination domain for the ad). The source for the “news” is a post by Stephen, who shows a good example of it, on which Matt commented…
Traffic estimation with Google’s traffic estimator
I was reading Aaron’s excellent post on the value of a #1 ranking in Google, and decided to do a quick check on one of my most important keywords in the Google traffic estimator, vs. Google Analytics, and I was once again astonished by how incredibly bad the estimator data is when noone is bidding…
SES New York: who should I meet?
So when I announced my conference schedule a while back, I didn’t know for sure yet that I was going to be at SES New York, my first ever American conference. And the best part of it: I’m going as a speaker! I’ll be speaking on the Search Around the World Track on monday, going…
Combining SEM and Affiliate Marketing
After a nice session from 11.30 till 12.30 with Kris Jones, who talked about the integration of Search Marketing and Affiliate Marketing (in short: loads of money to be made), I’m now in the “Meet the super affiliates” session. I must say that there are a few people here who really know their stuff, but…
Paid search is too cheap!
Or: why AdWords prices will keep rising I was at the Dutch Search Marketing Congres yesterday, quite a nice day and I had some fun talking to other people in the business. One thing annoyed me though: some folks kept whining that AdWords was getting more expensive every year… What annoys me most is this:…
What I’ve learned in the SEM scholarship contest
Man I was cocky when I entered the scholarship contest. I though I’d beat everybody easily. The amounts of traffic that other articles were getting weren’t very impressive, I thought, and I was sure to be able to get much more traffic. After all, I knew from experience what a few blog posts and news…
