So SES Hamburg is close, very close, and if you haven’t bought a ticket yet, you can win one here! There are three reasons, according to Matt McGowan, to come to SES: Constructive feedback on how to improve your website’s visibility in the Search Engines – more relevant traffic, more sales Immediate feedback on how [...]

A post by Barry on SEL discusses cloaking AdWords URL’s to get around the display URL policy from Google (displayed domain in the ad has to exactly match the destination domain for the ad). The source for the “news” is a post by Stephen, who shows a good example of it, on which Matt commented [...]

I was reading Aaron’s excellent post on the value of a #1 ranking in Google, and decided to do a quick check on one of my most important keywords in the Google traffic estimator, vs. Google Analytics, and I was once again astonished by how incredibly bad the estimator data is when noone is bidding [...]

So when I announced my conference schedule a while back, I didn’t know for sure yet that I was going to be at SES New York, my first ever American conference. And the best part of it: I’m going as a speaker! I’ll be speaking on the Search Around the World Track on monday, going [...]

After a nice session from 11.30 till 12.30 with Kris Jones, who talked about the integration of Search Marketing and Affiliate Marketing (in short: loads of money to be made), I’m now in the “Meet the super affiliates” session. I must say that there are a few people here who really know their stuff, but [...]

Or: why AdWords prices will keep rising I was at the Dutch Search Marketing Congres yesterday, quite a nice day and I had some fun talking to other people in the business. One thing annoyed me though: some folks kept whining that AdWords was getting more expensive every year… What annoys me most is this: [...]

Man I was cocky when I entered the scholarship contest. I though I’d beat everybody easily. The amounts of traffic that other articles were getting weren’t very impressive, I thought, and I was sure to be able to get much more traffic. After all, I knew from experience what a few blog posts and news [...]

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you [...]

Let me be honest: I’m asking for your money :) There are ad spots free here on yoast.com, and I’d like to fill them. Due to a strange combination of circumstances, I’ve got a couple of ad spots free here at yoast.com at the moment, something I’m not very used to anymore. Let me first explain [...]

Every once in a while I get an email about W3C validation. The people emailing me either point me at the fact that my own site doesn’t validate correctly (thank Facebook for most of that), or they ask me whether I think W3C Validation is important. Most of them ask even more specifically: whether I [...]