As you all know, the first link on a Google search page has, on average, a 40% click through rate. Another 50%+ of the clicks go to the subsequent links on the page, with remaining clicks being scattered over subsequent pages. Most people will, in fact, search for another term rather than clicking through to Page 2 of a Google Search.
Your rankings matter… That’s why I said yes to being sponsored to review yet another rank monitoring service, because I think this one adds some cool new features that I hadn’t seen before.
AuthorityLabs is a service that will monitor page position for specific keywords over time, just like a couple of other rank tracking services we’ve reviewed in the past. If you are optimizing your website to move yourself onto the first page, this sort of tool might prove critical. It makes it possible for you to see, on a daily basis, where your site ranks relative to hundreds of keywords over many domains.
Using the Rank Tracking Service
To create a monitoring campaign takes just a few seconds.
- Enter a Domain Name in the search box.
- Click Add New Domain or Page
- Add Keywords for AuthorityLabs to monitor.
- Come back in 24 hours and see some of the results. More data will be collected, analyzed and visualized over the course of a week.
- Adjust your link building & search engine optimizing activities and return to the site to see how your work has changed your ranking.
The Rankings Page shows you how your page fares on Google, Yahoo and Bing, and tells you if it has gone up or down in a given time frame. It will make keyword suggestions based on your site content and you can export the collected data via CSV.
What’s very cool and sets this ranking tracker apart from others, is that it’ll also show what kind of results it has found in the search results pages with icons for the specific types of results. So if there are movie results, news results or rich snippets, it’ll tell you that. This is very important data as it might heavily impact your CTR. If you’re result #2, but #3 is a video result, the CTR of your result will be very different (read, lower, usually) than if there are no video results at all.
This also shows you possibilities: if other people are ranking there with a video result, why not try to rank there with your own video and play a bit with Video SEO? If others are getting rich snippets, why shouldn’t you?
It also shows if you’ve had indents or lower page rankings, which can be very important. If you’re #1, and another page on your site is ranking #11 or #12, you know how much work you have to do to get an “indent” on the first page? Not much at all! You see, if that second results comes to #10, Google will automatically group it below your #1 result.
Because it allows you to group your keywords with tags, you can see whether specific groups are doing better or worse. See the screenshot below, or, for a better view, check the live public ranking report for my WordPress related keywords. From there you should be able to click around a bit.
Next to rankings it shows keyword suggestions, you can use these to start tracking rankings, but of course they might be good topics to write about too:
The Links Pages tells you which pages are most impacting your search engine ranking:
The Indexed Pages page shows how many pages on your site are indexed in the different engines, showing you how the improvements over time:
The rank tracking service comes in several levels. You can monitor as few as 100 keywords over 10 domains for $24 and up to 1000 keywords over 50 domains for $99. They offer a 30 day free trial.
In all, I think this is a pretty good service. Having talked to the guys at AuthorityLabs a couple of times while preparing this review (I’ve had the service running a couple of weeks now), I can say that they’re a cool bunch and they’re hard at work at making a good product better.