I’ve made a pretty drastic change this morning in a manner that I normally do not do. I usually only raise my rates and never lower them. However, I’ve significantly lowered the rates of my website review this morning, going from €750 to €495.
Why I made this change? Simple: I wanted the site analysis, which is a report on how to improve your site in key areas such as SEO to Usability to Site Speed & more, to be more easily accessible to more people. I know that I’m a reasonably expensive consultant, yet I love helping people improve their websites. This service is aimed at exactly that and with this new price point I think it’s something that most SMBs should be able to afford.
To be able to get to that lower price, I’ve been working on the system by which I create site analyses over the past weeks. I used to do them all by myself, but since I sell several of these a week now, sometimes even several a day, I can’t keep doing that. I also noticed that I was telling the same things an awful lot, people tend to make the same “mistakes” all the time.
Getting some help
The conclusion was simple, I needed to outsource the “simpler bits” to someone who has a bit more time on his hands and only do the hard bits myself. Now, the simpler bits aren’t all that simple, to be honest, which is why it took me a while to find someone who wanted to do those and had the capabilities needed to do it. I found that person in Michiel Heijmans, who, incidentally, lives in the same town as I do here in the Netherlands.
He was one of the very first bloggers in the Netherlands, starting his first blog in 2001, and has been in the online industry ever since. He co-founded about:blank, a famous Dutch e-zine about blogs & social media. Michiel knows an awful lot about all aspects of websites, from conversion to usability and more. On the last few reviews we’ve been working together and I noticed that because the two of us look at each site now, we actually give more feedback instead of less. And now we do that for a lower price.
While the feedback I got for my site analyses has always been good, one of the remarks I got from people is “you’ve suggested so much, where do I start?”. I fully understand that, the report needed to be more actionable, this is why all site analyses from now on will contain a to do list, ordered by a priority from 1 (high) to low (5).
At €495, which is currently less than $680, the cost of the analysis is far far lower than the value it represents in turn-over and profit. If you want my feedback on your site, because you’re stuck in improving it, or haven’t even started yet and want to know where to begin, you should order a website review right now!
Update: due to some additions we made to the review and a better analysis of time spent after the review answering questions, we’ve been forced to up the price to €749, which is still less than $1000!