Tracking Google +1 button Interaction in Google Analytics
</body>:<script type="text/javascript" src="http://apis.google.com/js/plusone.js"></script>
Then you create your +1 button using Google's creation tool. On this creation tool you click on "Advanced options" and then add plusone_vote as callback. You'll get something like this:
And the code is like this:
<g:plusone size="tall" callback="plusone_vote"></g:plusone>
Last but not least, below the script tag for Google +1 we added above, you add this tiny bit of script. This function records the vote as an event in Google Analytics, and stores the state ("on" for a +1 vote, "off" for the removal off a vote):
<script type="text/javascript">
function plusone_vote( obj ) {
_gaq.push(['_trackEvent','plusone',obj.state]);
}
</script>Of course I haven't been able to do anything with the results from this yet, but it would be cool to see which kind of traffic uses +1 buttons, and whether a lot of +1's correlate with a lot of search traffic afterwards.
Update: might be fun to show you that this post was ranking quite fast with a nice +1 underlining:
PDF Tags: Google Analytics
Category: Analytics
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112 Responses to “Tracking Google +1 button Interaction in Google Analytics”
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by Peter on 1 June, 2011 at 21:19
Where does the clicks go ?
Twitter clicks to my account.
Facebook to my account.
+1 where ? who can see that ? my google buzz followers ?
by Joost de Valk on 1 June, 2011 at 21:25
Don't know, as far as I know, nowhere else but search.
by Ratzo on 1 June, 2011 at 21:35
In your google profile there is a new tab with your +1s
by albertgrala on 1 June, 2011 at 23:38
Only you can see your +1 list in your google account profile https://profiles.google.com/yourname
by Clark Taylor on 4 June, 2011 at 05:26
Everyone can see your +1s.
by James on 6 June, 2011 at 02:28
Actually, you have to enable it before it's publicly visible.
by Maciej Kuś on 2 June, 2011 at 13:39
Additional analytics for "+1" action within your domain will be probably visible in google webmaster tools.
by Bown Smith on 3 June, 2011 at 08:36
see in your google profile
exp like: https://profiles.google.com/bownsmith/plusones
by Anders on 1 June, 2011 at 21:22
Thanks,
wondered how i'd be able to track this.
by Alex on 1 June, 2011 at 21:23
Are you able to see in Analytics any new data which is useful that you were not able to see before? I think people are hitting button-overload.
by Joost de Valk on 1 June, 2011 at 21:25
It'll be curious to see how many people will actually use it, of course, but I have to think that it's relevant especially for my readership.
by Ricky on 2 June, 2011 at 22:17
I just implemented it in the sidebar with a text widget, to see what happens. Still waiting to see if i want to include it inside every single post, since it has to be done manually.
by Robert Went on 4 June, 2011 at 01:44
Oh Yeah!
You are the first site to publish this and everyone is creaming over it. Twitter trend of the month so far!
Love your wordpress tips (I'm a joomla man) and you also helped me out alot with a massive magento project.
Keep up the good work. You are not unknown in many comunities!
Rob
by Martin on 20 June, 2011 at 11:42
Good reading, though i agree that its relevant to the readers at this site, i cant help wondering how many of the ordinary google users that will use it, i think one should be very passionated about the site if they are going to give +1's.
by Ivan Brezak Brkan on 1 June, 2011 at 21:25
Could you be any faster? :)) Great and useful reaction to the +1 release...
by Mike Smith on 1 June, 2011 at 21:28
I just added the +1 button to my blog and am happy to know we're able to track a bit of it's use like this. My thought is that the +1 use might help dictate search rankings a bit more than Google is letting on, seeing as how they're pushing for "quality content" results now, this should give them an inside view as to what people find valuable.
by Kriti on 2 June, 2011 at 14:06
A bit unlikely as if it can affect the search results of the blog, then what about those blogs which havnt installed the feature yet?? but if you are talking about the +1 feature in the search results itself, it could be possible.
by André Scholten on 1 June, 2011 at 21:36
Nice, implemented it right away.
by André Scholten on 1 June, 2011 at 21:52
Added some tweaks though: change the URL of the plusone.js to https because the http version redirects to it. And I loaded it asynchronous at the end of the body.
by Ipstenu on 1 June, 2011 at 21:50
I'm finding it's pretty hit or miss if it works. It worked for me here, but on other sites, I get a nice red ! to tell me it failed. No explanations, and a java void(0) error. Still, it should be interesting to see how this pans out.
by Taeke on 2 June, 2011 at 15:25
Same here, just added it to some sites and when testing I get a red icon with warning sign. Just +1 this site and all works well, any clue Joost?
by Martijn van Vreeden on 1 June, 2011 at 21:51
Thanks for sharing! This must be a new speed record :) I implemented it immediately. I'm curious to see how many people will use the new button. We're all so used to tweets and likes...
by Brad on 1 June, 2011 at 22:01
Will this be added to your WordPress SEO plugin soon? =)
by Brad on 1 June, 2011 at 23:25
I dont know why I said your SEO plugin. A better place for it would be in the settings for your GA plugin. Or maybe a new plugin.
by Ethan on 1 June, 2011 at 22:38
Great post! I just added the +1 button and then realized I'd love to track it w/ Analytics. Did the search you mentioned above and got it added. Thanks.
I'm curious to see how SERPs are affected. The FAQ states increased crawling and "a useful signal to Google when determining the relevance of your page to a user’s query". One can hope :)
by Erwin on 1 June, 2011 at 22:52
We also added the new vote button of google. Let's see what kind of results this in give in the SERPs. Btw i don't see the results like your screenshot in google. Used the google.com search.
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by Michael Aulia @CravingTech.com on 2 June, 2011 at 02:05
Just added it too but mine is still too tiny. Might have to tweak around to make it bigger and more noticeable. I still like the Facebook Like on my posts. Still skeptical how long will this +1 last
by Joe from MWD on 2 June, 2011 at 02:20
How or what plugin are you using to add your share links ?Or you just added it to the theme it self
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by nokz on 2 June, 2011 at 06:15
i added mine too in my blog. :)
by Michele on 2 June, 2011 at 08:21
Great post!! Thank you so much :)
by NIkhil Kulshrestha on 2 June, 2011 at 08:43
I also added it today and waiting for the response it going to send. But where these responses could be seen, any idea? want to track visitors on my bog as GA. Is it have any such option. Regarding the size and place yes Google need to think again about it. It could miss by most of the visitor. Best place could be "top right of the heading" and just end of the post.
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by Piet on 2 June, 2011 at 10:28
Do I mis somethink? I don't see the +1 button on this page. On Google I read hoe have to be logged in on a Google account. So I am logged in but stil no button. May be because I workshop on the iPad. So how Does the button works?
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by NIkhil Kulshrestha on 2 June, 2011 at 10:59
Hey just notice end of the posts of your blogs. It will present with all social bookmarking sites(twitter, facebook,+1) symbol.
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by Jim Maidis on 2 June, 2011 at 12:50
Thanks for your information about the code for analytics Joost, really curious to see if people use it in the future.
I think it'a nice move for google to reach the interactivity of facebook like buttons.
by Petter El Fakiri on 2 June, 2011 at 13:10
Could this simple script be used on other buttons aswell then? as for fb, linkedin and other share-buttons
by Markus Jalmerot on 2 June, 2011 at 13:48
Thanks for some good advise as always ;)
by Rick on 2 June, 2011 at 14:15
I'm about to added this to my blog as well.
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by Glen Craig on 2 June, 2011 at 14:24
Where in Analytics do you see the +1 stats? Thanks!
by Jordan Louis on 2 June, 2011 at 17:17
You'll see the +1 stats collect under Content -> Event Tracking in the Google Analytics interface.
by William Rock on 2 June, 2011 at 15:27
Thx, I cannot wait to see how this takes effect. As Marketers we have known about this update coming from way back but most of the world has no clue on what this is and what to do with it.. So I am interested in how Google will get people to use this addition.
by Warren Bowman on 2 June, 2011 at 15:31
Hello
Am I the only one when I click to create the button I get a redirect loop and can't access the page. I've been having this problem since yesterday and tried in 3 different browsers.
by Susan Voisin on 4 June, 2011 at 22:30
Warren, that was (and still is) happening to me, too, but I found this link from another blog that worked for me: http://www.google.com/webmasters/+1/button/index.html.
by Mark on 2 June, 2011 at 15:41
Hi,
It's going nicely as far as I can see. Button seems to be clicked on a lot.
I'm hoping you get some useful information on GA from this. Thanks for testing this for us. And of course, would love to see this implemented in the GA plugin, lol. By the way, isn't that integrated right into your WordPress SEO plugin?
Anyway, thanks again and will be looking for more info here...
by Les Faber on 2 June, 2011 at 15:53
Interesting that one needs to have a Google Profile to use the button. And even more interesting is that we use Google Apps (free) and one cannot create a Google Profile with it. So that means I have to log out of my business G-mail and log into my personal G-Mail account (where I do have a Google Profile) to "Plus 1" you Yoast. You're a good guy.... and I love your Plugins & Blog posts.... but....
Seems like Google didn't think this one through completely....
So the +1 feature is really about telling Bloggers etc about how many people who use a certain subset of Google products like what has been published. And to heck with anyone else?
Or maybe I am thinking too much?
Sidenote: The +1 feature does not seem to be "live" on Google.ca
As usual, you do a thorough job Yoast - great post as usual (despite my negative comments towards Google.
by Dev Basu on 2 June, 2011 at 15:56
Thanks for the tutorial Joost. We're going to implement this on a couple of client sites in a non-competitive vertical where we're pretty sure no one else is using +1 and run some tests to see its effect on the SERPs.
by Chris on 2 June, 2011 at 16:31
Thanks to you helpful tips I have added +1 with no problem! Will it be showing up under events in Google Analytics?
by Erik on 2 June, 2011 at 16:44
Great Post! Tx - Any input as to when other language versions might be available (I am looking for Dutch) - Thanks - Erik
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by Pierre DeBois on 2 June, 2011 at 18:52
Nice explanation. I think between the +1 / analytics link and tracking with URL for QR codes/within URL shorteners, GA users will be better able to see how far their online exposure goes. If anything it will put pressure on SEO and social media managers to track more thoroughly. Thanks for sharing this.
by Elio on 2 June, 2011 at 21:20
Hi Joost, I've implemented your code in the +1 plugin for WordPress released yesterday, with all due credits of course :)
http://ilovecolors.com.ar/wordpress-plugin-add-google-1/
by Jonathan on 2 June, 2011 at 21:31
Thanks for this update, Joost. May I ask how you create the social media buttons bar at the end of your posts?
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by Keesjan Deelstra on 3 June, 2011 at 00:47
@Joost great script hack. I think Google analytics and webmastertools will at this tracker soon by default?
Anyway maybe also interesting for your readers: http://www.seoeffect.com/blog/Effects-of-the-Google-%2B1-button-researched-download-the-whitepaper/ A free research paper about the +1 button and its effect on visbility and CTR.
by James on 3 June, 2011 at 01:02
@Joost. Can the same thing be done for the Facebook like button, by adding callback="like_vote" etc to the fb:like code?
by @Mario_Luan on 3 June, 2011 at 02:48
Oh! That's pretty nice. Thanks!
by Sreejesh @techgyo on 3 June, 2011 at 03:20
Cool! I just added it in my blog, they've made it look simple. It already started bringing traffic to this this page, making it to 1st in SERP. Is that cos of the number of +1s this page have received?
by Google +1 WordPres on 3 June, 2011 at 05:38
Here is a WP plugin to ad the +1 button: add +1 to wordpress
by Fr4nk on 3 June, 2011 at 08:35
Thank you for the plugin.
Must say soon we'll have full pages of like,+1,retweet etc. buttons... :)
by maxmas on 3 June, 2011 at 08:56
Nice button.. I'll try on my blog.
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by Dave Durbin on 3 June, 2011 at 09:56
Always timely. We've seen dramatic SERP visibility increase but only for those Google deems in our "Social Circle" and only when the searcher is signed in. This Is Google's play to make everyone log in to gather demographic info and search behavior I'm sure.
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by E-Siber on 3 June, 2011 at 13:19
Hello from Turkey,
This is awesome. And i have mentioned about your post in my website: http://www.e-siber.com/google/google-1-butonu-tiklamalarini-google-analytics-ile-takip-edin/ with your refer url.
Thanks
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by Simon on 3 June, 2011 at 16:53
Did implement the plugin, but does anyone know how much relevance it has to the serps?
by Paul Olyslager on 3 June, 2011 at 17:40
It seems that the +1 button is not visible in IE7.
by Chris on 3 June, 2011 at 18:17
Is it possible to use jQuery or just plain ol javascript to append the callback="function" into the gplusone html?
by Joe from MWD on 3 June, 2011 at 19:36
Thanks to yoast I added the button but also added some additional info as to where to place it in wordpress and blogger, thought you might be interested:
http://www.mwd.com/2011/06/google-1-button-wordpress-blogger-embed/
by Allison on 3 June, 2011 at 19:59
I had been using your Analytics plugin for a while, but about three weeks ago my URLs began showing up as doubled in Analytics [http://allisondduncan.com/http://allisondduncan.com OR http://whatever/http://allisondduncan.com.
I just recently installed the +1 button so am excited about using your plugin to track this, but with my URLs getting all screwed up I've been disabling all plugins to try and find out what's going on.
Any chance you've encountered this before and can make a suggestion? So far the WP.org site hasn't responded.
Thanks,
Allison
The Nerd Connection
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by Brandon on 3 June, 2011 at 21:12
Doesn't Google say we can't do this?
http://www.google.com/webmasters/+1/button/policy.html
by James on 4 June, 2011 at 11:42
Not that I can see. Which line are you referring to?
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by glenis on 4 June, 2011 at 13:13
Needless to say someone will be out with a plugin that will add the plusone to your site and ensure it gets clicked from 15,000 randomly distributed ips. In the end it will be the 'real' people who loose.
I won't bother I'm not fond of Google tracking what I do, .... or my government, tax department, credit card company, bank, .... I'm paranoid !! :)
by enursa on 4 June, 2011 at 15:22
Great. I have installed Google +1, but not for the analytic. I think i must add it now.
by Steve on 5 June, 2011 at 02:31
I have followed the instructions but cannot see the button on my site. Does this work in the UK ? I cant understand why I can't see the button.
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by Ed Harris on 5 June, 2011 at 22:30
Wow Joost, this is incredible, I know I am late but you released this only few hours after official Google post.
I'll implement this on my blog asap and will see results soon.
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by brij on 8 June, 2011 at 12:31
Hi, Thanks for this information.
I think this +1 mark will help the users of google search engine to now get the right content they are looking for. Otherwise it is very difficult to find the right content on google.
Regards
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by hammock on 8 June, 2011 at 22:31
Google turns into a social network ((
by Josh on 9 June, 2011 at 02:00
IMHO, the +1 button will fade into obscurity long before it ever gets a chance to be useful. I would like to think otherwise but Google's trying to hard to elbow into Facebook territory and it's just not the same.
by Top 10 English songs on 10 June, 2011 at 10:14
Really Informative, Thumbs Up!!
by nokz on 22 June, 2011 at 06:09
im starting a new blog. is it ok if i added +1 in my new blog? thank you
http://blogs-life.blogspot.com