
Stuff about Yoast as a business, sometimes off topic, sometimes business-y. Never boring. We hope.

Stuff about Yoast as a business, sometimes off topic, sometimes business-y. Never boring. We hope.
by Joost de Valk - 56 Comments
When we started doing premium WordPress plugins, we also added a support forum to yoast.com. Many people liked this but I was, to be honest, skeptic. My experience with the WordPress.org forums are … Poor, at best. I just don’t think forums work very well, in large part because there is an ever continuing tendency…
by Joost de Valk - 41 Comments
Warning: this isn’t the usual SEO / WordPress related post, but more of a “personal” post about how I’ve gone about building and changing my / our business. When I started Yoast, then called Altha, it was just me, doing web development for a few clients here and there. It was a side job to…
by Joost de Valk - 85 Comments
Yoast keeps changing and growing in many, many ways. One of those is a redesign, which is now live. We’re finally using the theme framework we’ve been recommending to others for ages: StudioPress’ Genesis. We used an external developer for most of the development, just because I’m too pressed for time myself and didn’t want…
by Joost de Valk - 34 Comments
I’m not political in my posts normally, just like WordPress.org isn’t and Matt Cutts isn’t, but it’s about time we put this whole SOPA thing to a stop. Since some well respected politicians are using my plugins and carry my news widget in their dashboard, I thought it was time I used that “power” to show…
by Joost de Valk - 58 Comments
I’ve been known online by my avatar for quite a few years now, even having people in conferences come up to me and say they recognized me from it. The original credit for the avatar goes to Paul Madden, the SEO formerly known as SEO Idiot. I decided it was time to start taking this…
by Joost de Valk - 75 Comments
Some of you might have noticed: Yoast.com has changed, as usual because I, its founder, have changed. The site has gotten a new design over the last few days, and new copy on quite a few of its static pages. The reasons for the redesign were plentiful, but most important: the site had to look…
by Joost de Valk - 79 Comments
So, just before I hop off on a 2 week holiday to France, I wanted to share something personal with you. In a long standing tradition of SEO’s and Affiliate marketers who show off their new ride, going from John Chow and Shoe on the affiliate side to Marcus and Dave on the SEO side,…
by Joost de Valk - 7 Comments
So I’m on Schiphol Airport, on my way to Think Visibility in Leeds, UK, and I found that there are no power outlets here. Good thing I brought an external battery for my Macbook Pro… When I plugged it in I thought this would be a great time to write a bit about the new…
by Joost de Valk - 9 Comments
Yesterday I was interviewed on Dutch national radio program, Radio Online,(Radio 1, for the Dutchies) by Fransico van Jole (@2525) and Peter de Bie, about Microsofts new search engine Bing. My thoughts on it are as a bit harsh in one way, I think it’s not much news, and it’s definitly not “there yet” in…
by Joost de Valk - 35 Comments
For all your lurkers in the RSS feed who haven’t come out in the last week, and I know there’s quite a few of you, there’s a new design waiting for you if you click the link! I’m also, with this post, submitting this design to the WP WebHost Best WordPress Design Award contest in…
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