We have big news: Yoast SEO is coming to Shopify!

For over 10 years, Yoast SEO has helped WordPress users all around the world with their SEO. And we’re quite proud to say that with more than 12 million active users, it’s one of the most popular SEO plugins in the WordPress community. We’re not going anywhere, our WordPress plugins will remain one of our main focuses. But we are bringing Yoast SEO to another platform: Shopify! Just like our Yoast SEO for WordPress plugin, this Shopify app will help users work on their own SEO and create pages that both people and search engines will love. And to properly launch our newest product, we’re hosting a Shopify event!

The Yoast SEO app will soon be on Shopify

In two weeks, on the 18th of January, we’ll release our new Yoast SEO for Shopify app and we’re super excited! We can’t wait to bring our product to a whole new platform and help its users with their Shopify SEO. At the moment, we’re still dotting the last few i’s, but it’s almost ready to go. So if you have a Shopify store, or want to start one, make sure to keep an eye on our website or the app store in Shopify. Yoast SEO will be joining Shopify very soon!

If you want to read more about why we’re introducing this new product, check out our post on why we’ve brought Yoast SEO to Shopify or the post by our CEO Thijs de Valk on how we scoped, built and launched our Shopify app.

But what can this new Shopify app do for me?

Now you might be wondering what you can expect from this new app on Shopify. Similar to our WordPress plugin, it helps you optimize your pages by giving you feedback on the findability and readability of your pages. This feedback helps you improve your pages to get them higher in the search results and improve your sales. In addition to this feedback, the Yoast SEO for Shopify app also gives you control over how your pages are shown on Google and social media. And last but certainly not least, it actually outputs all the needed SEO meta data and a complete Schema graph for your site, which search engines can use to understand your pages even better. There are a few other functionalities that come with this new app. If you want to dive into that, make sure to check out our Yoast SEO for Shopify product page.

Read more: How the right Shopify SEO tools can boost your traffic »

Join our free online Shopify event

To celebrate and kick off our new product, we’re hosting a very special YoastCon this year. An online YoastCon – Shopify edition on the 20th of January that will be chockfull of lots of interesting SEO talks by experts in this field. You can expect to learn more about how to improve the SEO of your online store and how Yoast SEO in Shopify works. And if you’ve ever been to a Yoast event, you’ll know that we also like to have fun. So you can also expect some sort of entertainment!

Speakers from Shopify and renowned SEO companies

We want to make sure that everyone takes something away from this event. That’s why we’ve invited guests from different companies that will talk about SEO for online stores. We’ll kick off the event with a welcome and product demo by our CEO Thijs de Valk and CPO Joost de Valk. After that, Aleyda Solis will talk us through the worst SEO issues of online stores in 2022 and how to fix them. Another topic that will be discussed is how to make a perfect ecommerce website, a talk by our own Jono Alderson.

But that’s not all. We’ll also have talks by Shopify’s Kevin Indig & Jackson Lo, Mike King, Lily Ray and our own Marieke van de Rakt & Willemien Hallebeek.

Watch the replays of all talks now!