✅ Breadcrumbs help users figure out where they are
Users don’t often arrive at your site through the homepage. More often than not, they arrive following a link in an article or a search result. This way, they arrive slap bang in the middle of your site, so to say. Breadcrumbs can help give users a sense of where they are on your site.
✅ Google uses breadcrumbs to make sense of your site
Google uses breadcrumbs to categorize information on your site. It uses this information to help organize content in the index and to present it correctly when it can match it to a user’s query. This is one of the reasons breadcrumbs also benefit from having
BreadcrumbList Schema.org structured data attached to it — it makes it easier for Google to understand your breadcrumbs and its contents.
✅ Breadcrumbs are visible in the SERPs
One of the most important reasons for using breadcrumbs is that they are visible in the search results pages. This makes your snippet a lot easier to digest because it doesn’t feature the full URL anymore, just the breadcrumb path. Everything is visible at a glance.
✅ Breadcrumbs reduce bounce rate
As visitors hardly come to your WordPress site via the homepage, they need a way to move on to other parts of your site. Breadcrumbs can give visitors another way of navigating on your site, improving clicks. For instance, by including your categories in your breadcrumbs, they might click to another part of your site instead of bouncing back to where they came from.
How do I set up breadcrumbs with Yoast SEO?
Setting up the Yoast SEO breadcrumbs on your WordPress site isn’t too hard. Switch on the breadcrumbs feature, fine-tune the settings to your liking and add the necessary code to your theme. We have an extensive help article that shows you exactly how to set up Yoast SEO breadcrumbs. On that page, you’ll also find information for theme developers how to integrate Yoast SEO breadcrumbs into their themes.