Guide users and search engines with breadcrumbs
- Helps visitors and search engines understand your site structure
- Improves CTR to/on your WordPress site
- Automatically adds structured data to your breadcrumbs
- Determine how breadcrumbs appear on your site
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Are you losing visitors because you don’t provide them with a guiding hand? Breadcrumbs help your visitors and search engines make sense of your website. They give an easy-to-read overview of your site hierarchy. In addition, search engines like Google show the breadcrumbs right in the search results pages. Excellent reasons to add breadcrumbs to your site, right?
Imagine landing on a page and you like what you see. You get the urge to discover similar content on the website. To do that, you need to know where the page fits within the website’s structure. Is there a visible category with related posts or products, for example? If you struggle to find an answer to that, chances are you will leave the site. Do you recognize this problem? More importantly, is your site among those that lose visitors because they don’t provide them with a guiding hand?
Yoast SEO lets you add breadcrumbs with the flick of a switch. The WordPress SEO plugin even automatically adds structured data to your breadcrumbs to help search engines understand them.
Breadcrumbs are SEO-friendly
Breadcrumbs are a wonderful navigation help — and they are good for your site’s SEO. They help people navigate across your site. In addition, they help search engines uncover the structure of your site and where a specific piece of content fits. To support those ties, Yoast SEO adds specific structured data to your breadcrumbs. This makes your breadcrumbs easier to understand for search engines, and it makes it clear how these tie into the rest of your site.
✅ Breadcrumbs help users figure out where they are
Users don’t often arrive at your site through the homepage. More often than not, they arrive following a link in an article or a search result. This way, they arrive slap bang in the middle of your site, so to say. Breadcrumbs can help give users a sense of where they are on your site.
✅ Breadcrumbs reduce bounce rate
As visitors hardly come to your WordPress site via the homepage, they need a way to move on to other parts of your site. Breadcrumbs can give visitors another way of navigating on your site, improving clicks. For instance, by including your categories in your breadcrumbs, they might click to another part of your site instead of bouncing back to where they came from.
✅ Google uses breadcrumbs to make sense of your site
Google uses breadcrumbs to categorize information on your site. It uses this information to help organize content in the index and to present it correctly when it can match it to a user’s query. This is one of the reasons breadcrumbs also benefit from having
BreadcrumbList Schema.org structured data attached to it — it makes it easier for Google to understand your breadcrumbs and its contents.
✅ Breadcrumbs are visible in the SERPs
One of the most important reasons for using breadcrumbs is that they are visible in the search results pages. This makes your snippet a lot easier to digest because it doesn’t feature the full URL anymore, just the breadcrumb path. Everything is visible at a glance.
How do I set up breadcrumbs with Yoast SEO?
Once switched on, Yoast SEO automatically adds the breadcrumbs to your site. Some WordPress themes support breadcrumb code out of the box. Otherwise, you need to manually add a line to a file — or use a shortcode to place the breadcrumbs in your favorite location.
Setting up the Yoast SEO breadcrumbs on your WordPress site isn’t too hard. Switch on the breadcrumbs feature, fine-tune the settings to your liking and add the necessary code to your theme. We have an extensive help article that shows you exactly how to set up Yoast SEO breadcrumbs. On that page, you’ll also find information for theme developers on how to integrate Yoast SEO breadcrumbs into themes. Or watch this video below, which guides you through the whole process.