Yoast SEO assessment: Keyphrase in introduction

What does the keyphrase in introduction check do?

The keyphrase in introduction check assesses whether or not your focus keyphrase is in the introduction of your text. We check to see whether or not the focus keyphrase is used in the first paragraph. Preferably, you would use your focus keyphrase in the very first sentence. You would like to make your topic clear as soon as possible. Yoast SEO Premium also takes the synonyms you add into account.  keyphrase in introduction screenshot

Why is having your keyphrase in the introduction important for SEO?

Your introduction is a crucial paragraph for your readers. They’ll decide whether or not your text is about a topic they would like to read. Because of that, the introduction is very important to Google as well. Google uses your introduction to determine what your text is about. The words you would like to rank for (your focus keyphrase) should be in that introduction. You only have seconds to draw your reader’s attention. Make sure the first paragraph tells the main message of your post. That way, you make it easy for your reader to figure out what your post is about and: you tell Google what your post is about.

Want to improve your introduction?

The introduction is the critical paragraph of your text. It’s the one paragraph almost every reader will read. So you better make that an awesome piece of text! Sometimes it works best to write the introduction after you’ve written all the other paragraphs in your text!

Make sure that the first paragraph of your blog post is clear, well-written and contains the core message of your blog post. Write upside down like an inverted pyramid: the most important conclusion of your blog post in the first paragraph and the elaboration and argumentation of your conclusion following in the next paragraphs. Make sure you repeat your main conclusions in the final paragraph of your post. Do you want to know more about improving the introduction of your text? In this article by Yoast Academy, you can learn more about improving the introduction of your text.

Check out the Yoast SEO assessments overview 

Even better SEO with Yoast SEO Premium!

  • Optimize your site for the right keywords for your users
  • Avoid dead links in your site
  • Get previews for sharing on Twitter and Facebook
  • Content quality and link suggestions as you write
More info