Avoid repetition in your writing to keep readers engaged

  • Avoid consecutive sentences that start with the same word
  • Improve the readability of your content
  • Make your content more engaging
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Starting consecutive sentences with the same word leads to repetitive writing. This can weigh down your writing and it might put your readers off. That’s why Yoast SEO checks if your text has too many consecutive sentences starting with the same word.


Why do I need to avoid repetitive sentences?

It is important to avoid repetitive sentences. It leads to awkard writing. It might annoy readers, who might then leave your website.

As you can see in the example above, your copy becomes awkward and boring when you start your sentences with the same words over and over again. Therefore, it’s important to mix up your sentences to keep your content readable and free of obstacles.

Read more: Avoid starting consecutive sentences with the same word

✅ It improves readability

If too many of your consecutive sentences start with the same word, your content might feel repetitive to your readers. That’s why it’s important to vary your sentence beginnings, so your writing is nice to read.

✅ It makes your content more engaging

Let’s take your audience’s perspective: reading the same words over and over is dull. It makes your readers lose focus. Mix up your sentence beginnings and your copy becomes more engaging!

✅ It can lead to higher rankings

Last but definitely not least: avoiding repetitive sentences is important for SEO. If your content isn’t nice to read, your audience might get annoyed and even leave your website. Google might see that as a signal that people did not find what they were looking for on your website and use that to establish the rankings of your site.

The readability analysis in Yoast SEO checks whether your text contains three or more consecutive sentences that start with the same word. The plugin highlights these sentences in your writing, so you don’t have to search for them.

Read more: How to use the readability analysis

How to rewrite repetitive sentences

Yoast SEO helps you find sentences in a row that all start with the same word. It’s up to you to rewrite them. To help you out, we’ve written a post that explains how to tackle repetitive sentences.