First of all: thanks for buying the Local SEO plugin. Setting up and using this plugin is very easy. Please make sure you have the WordPress SEO by Yoast plugin activated first, since this plugin is required. When you have paid for the plugin you will receive an email with the activation code, which looks like this:
You can download the zip file mentioned in this email and upload it into your WordPress installation. To do this, go to Plugins → Add New and click the Upload tab:
On this page, click “Choose file”, select the zip file and upload it by clicking the “Install Now” button:
When it’s uploaded click the “Activate Plugin” link and after that you should see the “Local SEO” menu item in your SEO menu:
Now first of all you’ll need to activate your license key. Copy paste it from your purchase email into the License key field and hit “Save Settings”:
The license status should switch to active and the rest of the menu should appear. Note that if you want to use the plugin on another site you might need to deactivate it here, depending on your license.
If you see this page, you’ve installed the Local SEO plugin successfully and you can go read the Local SEO Configuration Guide.