Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use of it. So sensibly adding videos to your site – at the right spots – is something we recommend!
You might wonder though if it’s better to upload the video to your own server, or to use a platform like YouTube and embed it. Learn what’s best!
Tony Devine emailed Ask Yoast with this question:
“I’m going to add a third party video, which I have permission to use, to my website. It’s already hosted on YouTube. Should I put the files on my own server or should I leave them on YouTube instead?”
Check out the video or read the answer below!
Video on YouTube or own site
Well, to be honest, it doesn’t really matter, because getting the video snippet in the search results – which was quite easy in the old days – is quite hard now. So instead of allowing every site in the search results to have video snippets, Google has switched to a system with white listing sites that are allowed to have video snippets. And the chances of your site being among them are zero, to be honest.
So you’re not going to get a video snippet. The boost that you would get from that particular SEO benefit is gone. This means the biggest boost that you’ll get from adding a video, is that people will interact with your page more if that video is on there. So it might still be a very good idea to have that video on that page. However, it doesn’t really matter at that point where you have posted it.
The only thing that I would consider – if you have permission to use and do some stuff to the video – is republishing the video somewhere. Either on YouTube or somewhere else, and optimize the metadata, because then you could be found on YouTube. And YouTube is actually the second biggest search engine in the world after Google. So maybe think of that. If you’re not allowed to do that, just include the YouTube URL and you’re fine.
Ask Yoast series
In the Ask Yoast series, we answered SEO questions from our readers. Check out the other questions!
Check out our must read articles about Video SEO
Part two of this article on YouTube Analytics deals with engagement reports. Likes, shares, annotation stats and YouTube Cards. Find out more »
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