It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well. This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or anything like that?
Truth is, investing in Google Ads won’t directly affect your organic rankings. But that doesn’t mean it’s just a coincidence if you notice your organic rankings and/or traffic improve afterward. So, what’s going on then? What’s the correlation here?
Mathias was wondering the same thing, and sent us this question:
Since we started paying Google Ads [AdWords] for main keywords, we’ve also doubled organic traffic, mostly with related other keywords (and sites). Does advertising with Google Ads [AdWords] affect organic SERPs? Or do you see any indication for a correlation between paid and organic traffic?
Watch the video or read the transcript for the answer!
Google Ads and organic rankings
“This is a much-debated topic in the SEO world. The thing is, that as your overall site engagement increases, your site usually does better in search as well. It doesn’t matter whether that increase in site engagement comes from Ads [AdWords] traffic, Facebook traffic, or anywhere else. If you get more traffic to your site, more people search for your brand, and are talking about you online, you will do better in the search. It’s that simple.
So, it doesn’t relate directly to you paying for Ads [AdWords], it relates to you having more website traffic overall, and to people talking more about your brand. It works like that. And yes, that makes it worth even more, I guess. Good luck.”
Read more: SEO basics: What does Google do? »
Ask Yoast series
Check out our must read articles about
Every month, we organize a free webinar to discuss the latest news in SEO and WordPress. Read all about the latest SEO news in February 2021!
How do you choose whether to blog or vlog? Do vlogs rank as high in Google as blogs will? What else should you consider? Let's find out!
Yoast SEO 15.9 is out! This time, we focussed on performance improvements and enhancements. Plus, our Video SEO plugin now works in Elementor
This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.