If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. Those aren’t SEO-friendly URLs: they don’t say much about the content of a page and look cluttered.
If you want to change your URL structure for this reason, or whatever other reason, it could affect your rankings. In this Ask Yoast, we’ll discuss to what extent changing your URL structure will have an impact on your rankings, and if it’s still worth the effort.
Chris asked us a question on this subject:
We are changing our URL structure to make it look cleaner (by leaving out numbers etc.). When we launch our new site, will this new URL structure negatively affect our existing Google rankings?
Watch the video or read the transcript for the answer!
The impact of changing your URL structure on rankings
Well, if you launch a new site and you have new URLs, you’ll need to redirect all the old URLs to the new URLs and it’ll take some time for Google to pick up that those URLs have changed. If you’re staying on the same domain name, your traffic will probably stay the same, but you will need to redirect all those URLs and it might take some time.
You might lose some traffic for a while, up to even six months and then after that everything should be fine. It’s probably worth it if your URLs look really bad though, so it’s a trade-off but I’d probably still go for it. Good luck!
Ask Yoast series
Adding testimonials to your siteNext post »
Yoast SEO premium features for bloggers
In the Ask Yoast series, we answered SEO questions from our readers. Check out the other questions!
Check out our must read articles about URL
Getting rid of the www in your URL, or instead adding it, is quite easy, this is a simple explanation of how to do it.
This post discusses the perfect WordPress SEO URL, and explains why it is important. It also covers questions on performance and migration.
Ever wondered how to create SEO-friendly URLs? This post explains how to create that URL for what type of website. Find out more!
In this post, we'll explain what a slug is and how you can use it the best possible way. In WordPress, it's really easy to optimize!