To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.Read: "Structured data with Schema.org: the ultimate guide"
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What is structured data? This post explains what structured data, schema.org and JSON-LD is and why it is important for SEO.
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.
Must read articles about Schema.org
Recent Schema.org articles
You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …Read: "How to add HowTo Schema to your how-to article"
In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks. …Read: "Are content blocks the future? And, what’s the benefit for SEO?"
Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …Read: "Structured data for recipes: getting content read out loud"
We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to …Read: "3 SEO quick wins to implement right now"
2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the …Read: "Search and SEO in 2018"
Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. For instance, type in [Blade Runner 2049] and you’ll be bombarded by four ads, a …Read: "How to get featured snippets"
You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how …Read: "Adding JSON-LD structured data with Google Tag Manager"
Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get …Read: "What are rich snippets?"
Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found …Read: "Google Search Console and structured data"
Several big search engines developed a project called Schema.org, which contains the structured data markup supported by the search engines. Basically, it’s a large collection of code formats. You can use Schema.org to find the markup you need to add structured data to your page. Here, you can read what we’ve written on this subject! Want to know more? Check out our structured data training!