Schema.org


Coming soon: Structured data training!

structured data training

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this »

Categories: Announcements, Technical SEO
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Google Search Console and structured data

22 June 2017 by Edwin Toonen » - 7 Comments

google analytics dashboards

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found »

Category: Analytics
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Google Tag Manager: an introduction

Google Tag Manager

Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to »

Categories: Analytics, Technical SEO
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SEO basics: What is structured data?

what is structured data and schema.org

You might have heard about structured data, Schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?  For all of you who don’t know what structured data is: this post will make it clear to you!  What »

Categories: SEO basics, Technical SEO
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Local ranking factors that help your local business’ SEO

2 March 2017 by Michiel Heijmans » - 13 Comments

local SEO ranking factors

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are »

Categories: Content SEO, Social Media, Technical SEO
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Structured data with Schema.org: the ultimate guide

13 January 2017 by Edwin Toonen » - 25 Comments

Rich snippets everywhere

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.

Category: Technical SEO
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Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 by Edwin Toonen » - 18 Comments

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results »

Categories: Technical SEO, WordPress
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How to get mobile Rich Cards in Google

21 December 2016 by Edwin Toonen » - 7 Comments

Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up »

Category: Technical SEO
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Rich snippets everywhere

9 December 2016 by Edwin Toonen » - 17 Comments

Rich snippets everywhere

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different. We see extra information beneath the links, plus a couple of big blocks of rich content, depending on what you look for. The additional lines beneath results are called rich snippets, and they »

Categories: eCommerce, Technical SEO
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Local business listings with Schema.org and JSON-LD

25 November 2016 by Edwin Toonen » - 13 Comments

JSON-LD for your website

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a »

Categories: eCommerce, Technical SEO
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