Hummingbird

In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm.

Yoast Vlog: Google Hummingbird explained »

Learn from this video what the Google Hummingbird update is, why it was rolled out and what the consequences are.


Recent Hummingbird articles

Yoast Vlog: Google Hummingbird explained

6 January 2016 | 4 Comments | Joost de Valk

In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm. Why this big change? It’s closely related to Google’s vision of the ‘perfect search engine’, that Larry Page once described as “understands exactly what you …

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Should you use stop words in your focus keywords?

7 December 2015 | Marieke van de Rakt

Google usually filters out stop words, like ‘a’, ‘the’, ‘of’ and ‘for’, from search queries, and this is why the Yoast SEO plugin used to advise you not to use stop words in your focus keyword (and choose a focus keyword that doesn’t use stop words instead). But that changed in Yoast SEO 3.1, so stop words …

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Readability ranking factor


RankBrain and Archive Search

30 October 2015 | 3 Comments | Joost de Valk

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming …

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