Content writing archives

Do’s and don’ts in SEO copywriting

23 June 2016 by Marieke van de Rakt - 10 Comments

SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content …

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avoid the passive voice

How to use the content analysis of Yoast SEO

15 June 2016 by Marieke van de Rakt

The content analysis tool in the Yoast SEO plugin measures many aspects of the text you’re writing. It consists of two parts: the SEO analysis and the readability analysis. These checks run in real-time, so you’ll receive feedback while writing! The readability analysis helps you to make your text easy to read, while the SEO …

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content analysis in yoast seo

Yoast SEO 3.3: content analysis

14 June 2016 by Joost de Valk - 67 Comments

Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center …

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Yoast SEO 3.3

Content analysis: methodological choices explained

14 June 2016 by Marieke van de Rakt - 5 Comments

In the 3.3 update of Yoast SEO, we’ve added six content checks which will help with the readability of your text. This post is meant to explain the choices we made while developing all these readability checks. We provide argumentations for our choices. This is indispensable if you want to understand how our content analysis …

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Yoast SEO

The importance of quality content for SEO

10 June 2016 by Marieke van de Rakt - 13 Comments

Writing high-quality content should be a key aspect of every SEO strategy. Content writing requires some of your creative writing skills, though. And let’s be honest, many blogs are hardly readable and not at all informative, entertaining nor inspiring. Now, we can’t all be Hemingway, but you should make an effort to write well. Why? In this …

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Why text structure is important for SEO

19 April 2016 by Marieke van de Rakt - 12 Comments

The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is so important. How do people scan a text? Before deciding whether or not to read something, …

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Why text structure is important for SEO


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