Content writing archives

The importance of typography

Writing a readable blog post

For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability »

Categories: Content SEO, User eXperience (UX)
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5 tips to write readable blog posts!

29 March 2016 by Marieke van de Rakt » - 13 Comments

Writing a readable blog post

Reading from a screen can be hard. If you want your readers to read your entire blog post, you should make sure your post is easy to read. Posts that are nice and easy to read will result in more returning visitors and a higher conversion rate. In this post, I’ll give five tips on »

Category: Content SEO
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The power of our reviews

23 March 2016 by Michiel Heijmans »

Over the past years, we have reviewed more than 1,700 websites (!). In this article, I’d like to show you how our reviews helped website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic and sales. Bully Max is a very loyal customer of ours, that is using a »

Categories: Content SEO, eCommerce, User eXperience (UX)
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Basic SEO training: don’t over-optimize

basic seo training video - don't overoptimize

In our Basic SEO training we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that your shouldn’t over-optimize: Can’t view »

Category: Content SEO
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How to handle comments on your blog

23 February 2016 by Marieke van de Rakt » - 30 Comments

blog post comments

When blogging regularly, people will start responding to what you write. Maybe not right away, but as your blog is growing, you’ll have to deal with comments on your blog. Especially when you write about your worldview or opinions, some people will disagree with you. You’ll therefore have to deal with the responses and opinions »

Category: Content SEO
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Managing a growing blog: content planning

11 February 2016 by Marieke van de Rakt » - 9 Comments

As your blog gets bigger and attracts a larger audience, content writing becomes content planning and content managing. On larger blogs, a team of authors usually works together. Blogs are written by individual authors, but these authors still have to work together. Otherwise, a blog with the exact same topic could appear twice. Or, authors could »

Category: Content SEO
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What is the mission of your website?

12 January 2016 by Marieke van de Rakt » - 11 Comments

think about the mission of your website

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post »

Categories: Content SEO, Technical SEO
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Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk » - 7 Comments

Ask Yoast AMP for small business owners

Writing at least 300 words for one page is not always easy. We advise to do so, since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza »

Category: Content SEO
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Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk » - 56 Comments

The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is »

Category: Content SEO
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Stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt »

yoast seo - use stopwords in your focus keyword or not

Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO, 3.1, stop words »

Category: Content SEO
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