Content writing archives

SEO for B2B and B2C – what are the differences?

28 April 2017 by Willemien Hallebeek - 18 Comments

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …

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Ask Yoast case study: SEO of an online shop

21 April 2017 by Marieke van de Rakt - 12 Comments

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows …

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seo of an online shop

Transition words and SEO

14 April 2017 by Marieke van de Rakt - 27 Comments

If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between …

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Transition words and SEO

What is cornerstone content?

11 April 2017 by Marieke van de Rakt - 109 Comments

Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. Here, I’ll explain all …

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cornerstone content

SEO basics: How to optimize a blog post?

17 March 2017 by Marieke van de Rakt - 28 Comments

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? …

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how to optimize a blog post


SEO copywriting and writing for sales

16 February 2017 by Marieke van de Rakt - 6 Comments

Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your …

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copywriting for seo and sales

Ask Yoast: stop words in your focus keyword?

13 February 2017 by Joost de Valk - 3 Comments

If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have …

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Ask Yoast stopwords in focus keywords

Is my website over-optimized?

9 February 2017 by Marieke van de Rakt - 10 Comments

Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, …

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