Content writing archives

SEO copywriting: the ultimate guide

Blogging tips for web shops

SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.

Category: Content SEO
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Crafting good titles for SEO

25 May 2016 by Joost de Valk » - 5 Comments

crafting good titles

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. This »

Category: Content SEO
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Should you republish old content?

Republish old content

Lots of content you write is timeless. One year from now this article about republishing old content will still be as valid as it is today. Still, if you don’t share it or talk about it, very few people will notice it. A way to make sure your content won’t be forgotten is to republish it. »

Category: Content SEO
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Why text structure is important for SEO

19 April 2016 by Marieke van de Rakt » - 12 Comments

Why text structure is important for SEO

The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is so important. How do people scan a text? Before deciding whether or not to read something, »

Category: Content SEO
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The importance of typography

Writing a readable blog post

For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability »

Categories: Content SEO, User eXperience (UX)
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5 tips to write readable blog posts!

29 March 2016 by Marieke van de Rakt » - 13 Comments

Writing a readable blog post

Reading from a screen can be hard. If you want your readers to read your entire blog post, you should make sure your post is easy to read. Posts that are nice and easy to read will result in more returning visitors and a higher conversion rate. In this post, I’ll give five tips on »

Category: Content SEO
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The power of our reviews

23 March 2016 by Michiel Heijmans »

Over the past years, we have reviewed more than 1,700 websites (!). In this article, I’d like to show you how our reviews helped website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic and sales. Bully Max is a very loyal customer of ours, that is using a »

Categories: Content SEO, eCommerce, User eXperience (UX)
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Basic SEO training: don’t over-optimize

basic seo training video - don't overoptimize

In our Basic SEO training we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that your shouldn’t over-optimize: Can’t view »

Category: Content SEO
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How to handle comments on your blog

23 February 2016 by Marieke van de Rakt » - 30 Comments

blog post comments

When blogging regularly, people will start responding to what you write. Maybe not right away, but as your blog is growing, you’ll have to deal with comments on your blog. Especially when you write about your worldview or opinions, some people will disagree with you. You’ll therefore have to deal with the responses and opinions »

Category: Content SEO
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Managing a growing blog: content planning

11 February 2016 by Marieke van de Rakt » - 9 Comments

As your blog gets bigger and attracts a larger audience, content writing becomes content planning and content managing. On larger blogs, a team of authors usually works together. Blogs are written by individual authors, but these authors still have to work together. Otherwise, a blog with the exact same topic could appear twice. Or, authors could »

Category: Content SEO
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