Content writing archives

How to create the right meta description

30 August 2016 by Michiel Heijmans »

How to create the right meta description

The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO. What does a meta description do? The meta »

Category: Content SEO
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To blog or not to blog?

16 August 2016 by Marieke van de Rakt » - 19 Comments

blogging

To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you »

Category: Content SEO
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Ask Yoast: fix website or start new one

11 August 2016 by Joost de Valk » - 7 Comments

Ask Yoast AMP for small business owners

Imagine owning a website with a lot of outdated content. What to do? Should you try to fix the old website? Or would it be better to start all over again with a brand new website? In this Ask Yoast we’ll dive into this frequent dilemma. We’ll do so by discussing the following question, sent to us »

Category: Content SEO
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Blog post checklist

4 August 2016 by Marieke van de Rakt » - 12 Comments

Blog post checklist

What do you need to write that awesome blog post? What steps do you need to take? Use this blog post checklist to make sure you covered everything: 1. Do your keyword research! You want your blog post to rank in the search engines. Make sure you write your blog post on a topic that will »

Categories: Content SEO, WordPress
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Blog post planning

Blog post planning

Maintaining a blog takes more than just writing a bunch of blog posts. You should develop a strategy and planning for your content (especially if you are writing with multiple authors). Also, you should interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give »

Categories: Content SEO, WordPress
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Blog or vlog?

blog or vlog

Making short video blogs (vlogs) can be a great way to attract new audiences and to entertain or surprise your current audience. It could make the blog on your website livelier. But is it always a good idea? And what does vlogging mean for the SEO of your website? How do you decide whether to »

Category: Content SEO
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Do’s and don’ts in SEO copywriting

SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content »

Category: Content SEO
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How to use the content & SEO analysis of Yoast SEO

15 June 2016 by Marieke van de Rakt »

content analysis in yoast seo

The Content & SEO Analysis Tool in the Yoast SEO plugin measures many aspects of the text you’re writing. These checks run in real-time, so you’ll receive feedback while writing! The content analysis helps you to make your text easy to read, while the SEO analysis checks whether your text is SEO-friendly. In this post, »

Categories: Content SEO, WordPress
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Yoast SEO 3.3: content analysis

14 June 2016 by Joost de Valk » - 67 Comments

Yoast SEO 3.3

Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center »

Categories: Announcements, Content SEO, WordPress
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Content analysis: methodological choices explained

Yoast SEO

In the 3.3 update of Yoast SEO, we’ve added six content checks which will help with the readability of your text. This post is meant to explain the choices we made while developing all these readability checks. We provide argumentations for our choices. This is indispensable if you want to understand how our content analysis »

Categories: Content SEO, WordPress
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