Content writing archives


Cornerstone analysis to help you create your best articles

24 May 2017 by Marieke van de Rakt - 16 Comments

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis.  Why do you need a separate analysis? …

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cornerstone content


Meta keywords: why we don’t use them – and neither should you

17 May 2017 by Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

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meta keywords tag - don't use it

Ask Yoast: Word order of your focus keyword

15 May 2017 by Joost de Valk - 4 Comments

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill in a focus keyword field. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – consisting of …

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Ask Yoast: multiple extensions of a domain

Which articles are my cornerstone content?

12 May 2017 by Marieke van de Rakt - 4 Comments

Cornerstone articles are the most important articles on your website – the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Even if your website has been around for a long time, you may never have thought about …

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cornerstone content

SEO basics: What is on-page SEO?

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of …

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on-page SEO

SEO for B2B and B2C – what are the differences?

28 April 2017 by Willemien Hallebeek - 18 Comments

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …

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Small business tips


Ask Yoast case study: SEO of an online shop

21 April 2017 by Marieke van de Rakt - 12 Comments

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows …

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seo of an online shop


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