Content writing archives

SEO basics: How to use headings on your site

5 July 2017 by Marieke van de Rakt - 15 Comments

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. This means headings are essential to help people figure out whether they want to read a …

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how to use headings

Ask Yoast case study: SEO of a photographer’s site

13 June 2017 by Meike Hendriks - 15 Comments

Writing about SEO is easier than implementing best practices on a website yourself. Every site is different and every type of site presents its own challenge. We know that, and that’s why we started our Yoast Case studies, in which we scrutinize an existing site and give the owner practical advice on how to optimize it. In this third case study: …

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Ask Yoast Case study



Cornerstone analysis to help you create your best articles

24 May 2017 by Marieke van de Rakt - 16 Comments

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis.  Why do you need a separate analysis? …

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cornerstone content


Meta keywords: why we don’t use them – and neither should you

17 May 2017 by Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

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meta keywords tag - don't use it

Ask Yoast: Word order of your focus keyword

15 May 2017 by Joost de Valk - 4 Comments

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill in a focus keyword field. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – consisting of …

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Ask Yoast: multiple extensions of a domain

Which articles are my cornerstone content?

12 May 2017 by Marieke van de Rakt - 4 Comments

Cornerstone articles are the most important articles on your website – the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Even if your website has been around for a long time, you may never have thought about …

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cornerstone content

SEO basics: What is on-page SEO?

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of …

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on-page SEO


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