Content writing archives - Page 4 of 13


Ask Yoast: WordPress themes and heading structure

8 December 2017 by Joost de Valk - 10 Comments

Headings play an important role in structuring text, whether it’s on paper or online. Since reading from a screen is already quite difficult, you should make sure you make proper use of headings. There’s a hierarchy in heading tags, with <h1> being the most important, and <h6> the least important. This will help both your …

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Ask Yoast: dealing with holiday gift sets after the holidays


Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt - 11 Comments

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

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improve your SEO strategy

Why you should actively avoid the passive voice

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. …

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avoid the passive voice


Orphaned content filter – new feature in Yoast SEO premium

10 October 2017 by Marieke van de Rakt - 26 Comments

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important …

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Find and fix your orphaned pages

Ask Yoast case study: SEO for a property inspector

29 September 2017 by Meike Hendriks - 4 Comments

In this new Ask Yoast case study we’ll focus on an Australian real estate company: Building Properties Inspections Melbourne. This company specializes in building and pest inspections and provides its customers with reports, containing all the details of those inspections. What kind of customer makes use of these services? You could think of people who …

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Ask Yoast Case study: SEO for a Real estate

SEO for non-profits

27 September 2017 by Marieke van de Rakt - 2 Comments

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …

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Non-Profit SEO



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