Content writing archives

Know your customer

20 December 2016 by Michiel Heijmans » - 5 Comments

know your customer

Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs »

Categories: Content SEO, eCommerce
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SEO basics: What is content marketing?

19 December 2016 by Marieke van de Rakt » - 8 Comments

what is content marketing

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of »

Categories: Content SEO, SEO basics
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Why you should NOT write clickbait headlines

15 December 2016 by Marieke van de Rakt » - 4 Comments

clickbait headlines don't work

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not »

Category: Content SEO
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Ask Yoast: importance of using excerpts

9 November 2016 by Joost de Valk » - 8 Comments

Ask Yoast AMP for small business owners

Should you blog about Justin Bieber?

7 November 2016 by Marieke van de Rakt » - 8 Comments

blog about justin bieber

You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – »

Category: Content SEO
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How to write a high-quality and SEO-friendly blog post

1 November 2016 by Marieke van de Rakt » - 9 Comments

High quality blogpost

Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory. In this post, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content. Holistic SEO At Yoast, we do not »

Category: Content SEO
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Use Yoast SEO to make your content findable

25 October 2016 by Marieke van de Rakt » - 5 Comments

findable content

If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine »

Category: Content SEO
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Ask Yoast: how to get most out of cornerstone content

24 October 2016 by Joost de Valk » - 2 Comments

Ask Yoast stopwords in focus keywords

You did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles on your site? This is an issue a lot of our site review customers struggle with. The answer is quite »

Category: Content SEO
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The importance of original content for SEO

18 October 2016 by Marieke van de Rakt » - 8 Comments

the importance of original content

Nobody wants to read old news. The content of your articles and blog post should be new, fresh and original. It should add something to all the junk that’s already out there on the internet. In this post, I’ll explain the importance of original content for SEO to you. Google’s mission In order to understand »

Category: Content SEO
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Related posts need to make sense, not just be there

14 October 2016 by Michiel Heijmans » - 10 Comments

Related posts

Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for »

Category: Content SEO
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