Content writing archives


Orphaned content filter – new feature in Yoast SEO premium

10 October 2017 by Marieke van de Rakt - 26 Comments

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important …

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Find and fix your orphaned pages

Ask Yoast case study: SEO for a property inspector

29 September 2017 by Meike Hendriks - 4 Comments

In this new Ask Yoast case study we’ll focus on an Australian real estate company: Building Properties Inspections Melbourne. This company specializes in building and pest inspections and provides its customers with reports, containing all the details of those inspections. What kind of customer makes use of these services? You could think of people who …

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Ask Yoast Case study: SEO for a Real estate

SEO for non-profits

27 September 2017 by Marieke van de Rakt - 2 Comments

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …

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Non-Profit SEO


How to choose keywords that’ll attract traffic

18 September 2017 by Marieke van de Rakt - 5 Comments

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose …

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How to choose keywords that'll attract traffic

How to prepare for voice search

9 September 2017 by Edwin Toonen - 1 Comment

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might …

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Voice search

What are ranking signals?

4 September 2017 by Marieke van de Rakt - 5 Comments

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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What are ranking signals?


Ask Yoast Case study: SEO for architects

13 July 2017 by Meike Hendriks - 11 Comments

In our Ask Yoast case studies we give SEO advice for websites in a specific market or industry. This time: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as …

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seo for architects


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